Email personalization is a method to attract your customers and reward them with the customized touch they justify for stopping by your store.

1. 5 Personalization Tips For Creating
Effective Email Campaigns
By: Alphasandesh.com

2. Inception
• Email personalization or customization is more than just using
a subscriber's name at the top of a message. To actually reach
your buyers, you have to make targeted emails that use
information about their buying habits plus their accounts.
From assuring they keep in mind those discarded shopping
carts to informing them about your store promotions, email
personalization is a method to attract your customers and
reward them with the customized touch they justify for
stopping by your store.
alphasandesh.com

3. Personalization tips for email campaign
• The following five tips will help you in personalizing an email
in the appropriate way:
1. Focus on creating personalized subject lines
2. Include essential information above the fold
3. Stay away from asking too much
4. Collect client data from different sources
5. Make use of segmentation and personalization together
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4. Creating personalized subject lines
• Subject lines are perfect for
A/B testing, so don't get
troubled to bring in other
personalized email content.
This might include
information such as the
name of the product or
service the customer
bought, a current event
they caught, or any other
content based on client's
actions.
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5. Include essential information
• Make use of first name or
the user id above the fold
within the body of the
emails so you instantly
catch their attention. If the
customer took the time to
get registered with your
business, then there is
some inherent conviction
between both of you. Recall
them of your relationship
by rapidly showing their
names.
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6. Stay away from asking too much
• The more details you ask
for, the less probable they
will complete the sign up
process. Just request for the
minimum information and
use that in your
personalized messages, and
increase your data as the
relationship grows.
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7. Collect data from different sources
• Data about customers
should be collected from a
registration form, sign up or
a transaction receipt. You
can collect information
about their website visiting
behavior and buying
patterns can be gathered
and examined.
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8. Segmetation and personalization together
• Every email marketer
recognizes the need to
fragment their email lists so
the personalized elements
are rationally matched up
with customers' activities
and needs. If you begin with
a more personalized email
marketing campaign
strategy, you will want to
carry out testing for your
customer segments.
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9. Conclusion
• At last, if you use
personalization properly in
your email campaign, then
you will have a better
opportunity of developing a
relationship and a
connection between the
customer and your product.
That is why you have to
understand personalization
and ensure you get it right.
alphasandesh.com

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than Alphasandesh.
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Alphasandesh
Email Marketing & Beyond