Every author has almost certainly heard a lot about email marketing. Similar to social media marketing, it is one of the necessary promotional tools for marketing your existing books, your prospective works, and creating your personal brand and author platform.

1. 6 Effective Email Marketing Tips For
Authors And Writers
By: Alphasandesh.com

2. Inception
• Every author has almost certainly heard a lot
about email marketing. Similar to social media
marketing, it is one of the necessary
promotional tools for marketing your existing
books, your prospective works, and creating
your personal brand and author platform.
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3. Useful Tips for Authors and Writers
• Here are some suggestions every author can
carry out in their email marketing campaign to
get desired results.
 Send emails related to book releases and
reviews
 Offer sales, discount coupons and specials
 Freebies
 Draw attention to your blog content
 Inform your readers about future events
 Attract your readers by providing sneak peek
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4. Send Emails Related to Book Releases
• Sending a list of what
you are writing or
looking forward to can
keep your readers
involved.
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5. Offer Sales and Discount Coupons
• If you are self-
publishing author then
you can give special
offers and discount
coupons to your regular
readers.
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6. Freebies
• Everybody likes free
books or useful things
that tie into your
book, so that you can
offer some free and
valuable stuff to your
regular readers or
subscribers.
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7. Draw Attention to Your Blog Content
• Lots of your newsletter
subscribers already read
your blog, so you can
emphasize particular
posts or the discussions
in the comments, but
do not make your
newsletter a cut-copy-
paste review of your
blog.
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8. Inform Readers About Future Events
• Definitely you would
like to draw attention to
upcoming
events, launches and
parties. So, you can
prior tell your
subscribers or readers
about future events.
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9. Attract Readers by Providing Sneak Peek
• You may also use your
email list for sneak peek
of content down the
line on your
blog, newest
project, your next write-
up, etc.
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10. Conclusion
• If the author can get an
efficient way to offer
value through an email
marketing
campaign, their
readership will
increase, along with
their sales and their
own dream, i.e. the
dream of a valuable
career will describe
itself. alphasandesh.com

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provider.
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