A spam complaint is a report of unsolicited or spam email. It takes place when one of your subscribers gets a message from you, and then reports it as unwanted, or unasked for.

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7 Reasons For High Email Spam
Complaints
By: Alphasandesh.com

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Inception
• Nowadays, it is easier to report an email for spam than
composing it. Internet service providers and email service
providers all over the world are making it simpler than ever to
report an unwanted email as spam.
• A spam complaint is a report of unsolicited or spam email. It
takes place when one of your subscribers gets a message
from you, and then reports it as unwanted, or unasked for.
alphasandesh.com

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• When receivers report your email as spam, it affects your
email deliverability rates.
• Here are the most prevailing reasons behind high email spam
complaints:
 Practicing procured, rented or third-party lists
 Not inserting an unsubscribe or opt-out link
 Making use of the old email list
 Not sending consistent mails
 Not setting up expectations
 Making use of misleading subject lines
 Sending excessive emails
alphasandesh.com
Reasons for spam complaints

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Rented or third party list
• These kinds of email lists
are usually considered poor
sources for getting email
addresses because the
receivers do not directly
agree to get information
from you, and may not be
expecting your message.
They are less probable to go
through the emails and
more likely to report your
messages as spam.
alphasandesh.com

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An unsubscribe or opt out link
• A spam complaint is
generally a very negative
act, whereas an
email unsubscribe is
considered less damaging.
Providing your recipients
with the alternative to
unsubscribe or deal with
notification preferences are
optional.
alphasandesh.com

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Use of the old email list
• Email ids usually have a
short lifespan. Email
recipients change jobs,
names, make and delete
email ids at will. As an
outcome, email addresses
can become unacceptable
over time. As a rule of
thumb, emails that were
gathered more than six
months before may be
considered old.
alphasandesh.com

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Not sending consistent mails
• Sending irregular emails
make your subscribers
forget that they had signed
up for your messages and,
consequently, they are
more probable to push the
spam button simply
because they do not
identify the sender.
alphasandesh.com

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Not setting up expectations
• It is very significant that you
set up intelligible
expectations of what you
will be delivering, what kind
of content, endorsements
or communications your
customer's can look
forward to receiving from
you and how frequently.
alphasandesh.com

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Use of misleading subject lines
• It is good to have an
attractive email subject line,
but do not mislead your
subscribers. This means you
should not put 'Re:' before
the subject line to trap
subscribers, do not mention
anything inappropriate and
don't discuss enclosed
account information if there
is actually no account
involved.
alphasandesh.com

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Sending excessive emails
• Though the emails are what
subscribers demanded,
sending too irregular emails
will result in spam
grievances. On the reverse,
sending too infrequently
may cause your customers
to overlook why they are
getting your messages.
alphasandesh.com

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Conclusion
• The bottom line is that you
are required to pay
attention to your email
spam complaint rates and
modifying your email
program to reduce the
complaints you are getting
and, as a result, will
increase client interaction
and value per client.
alphasandesh.com

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Headline
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Thank You
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Alphasandesh
Email Marketing & Beyond