Email marketing can help businesses stay in touch with present and future customers. But there is a huge difference between adding people to your email contacts list and running an email marketing campaign that drives traffic to your website and produces sales.

1. Why Your Email Marketing
Campaign Fails Every Time?
By: Alphasandesh.com

2. Inception
• Email marketing can help businesses stay in
touch with present and future customers. But
there is a huge difference between adding people
to your email contacts list and running an email
marketing campaign that drives traffic to your
website and produces sales.
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3. Why Your Campaign Fails Every Time
• Here are seven reasons that make your email
communications unreliable:
 Your campaign is not well planned
 Awful topic
 You are not scrubbing your email lists
regularly
 Not optimizing email for mobile devices
 Unproductive landing page
 Failing to take follow-up
 Do not welcome new list members
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4. Your Campaign is not Well Planned
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5. Your Campaign is not Well Planned
• There is a word for weakly designed email
campaigns, usually they are known as spam. A
successful email marketing campaign should be
carefully planned and reliable with other
activity on your website and social networks.
Timing and constancy is essential for an
effective e-mail.
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6. Awful Topic
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7. Awful Topic
• Definitely, selecting a dependable, pertinent
and advanced topic is no assurance of success.
Your email topic surely has to be proficient on
its own. Email marketing campaigns are often
used to improve a deteriorating or useless
product. Your e-mail marketing campaigns
ought to put your best efforts; not grasp sales
out of your nastiest performance.
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8. Not Scrubbing Email Lists Regularly
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9. Not Scrubbing Email Lists Regularly
• If your e-mail marketing efforts fail to remove
any hard bounces, then remove them from your
contacts list instantly. Continuing to mail to
completely closed email accounts will give a
pretty big hit to your sender score and get you
blacklisted by a lot of major e-mail clients. It is
much easier to keep a high sender score than
trying to improve a poor score.
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10. Not Optimizing Email For Mobile Devices
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11. Not Optimizing Email For Mobile Devices
• If you completely overlook the fact that most of
the emails get opened on a Smartphone and do
not optimize your email for mobile device, then
you could get that your email marketing metrics
fall continuously. Images, content, and design in
your email must open on mobile phones.
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12. Unproductive Landing Page
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13. Unproductive Landing Page
• If you still get click-through for mail, you need
to make sure that you can change them into
leads. When you are building e-mail marketing
campaign the usual thing to do is to concentrate
on the email. Unluckily that often means your
website's landing page ends up as a late
addition.
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14. Failing to Take Follow-Up
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15. Failing to Take Follow-Up
• Your sales team needs to draw customer
through it, i.e. follow-up. Based on the product,
the customer and your own plan, you will
moreover call or get in touch with leads
straightforwardly soon after they turn into a
lead. Open rates, click-through rates and leads
are essential for every email marketing
campaign's success. With no increase in sales
they are worth nothing to your company.
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16. Do not Welcome New List Members
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17. Do not Welcome New List Members
• Greeting new members is not just a friendly
signal; it is a prevailing way to set expectations.
Let them personalize their e-mail settings as a
type of progressive profiling, and allow them to
know what they can wait for in terms of your e-
mail plan.
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18. Conclusion
• Therefore, if you try
to overcome all these
issues, then properly
organized and well
written messages that
point to well-built
landing pages with
good follow-up will
hardly ever fail.
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bulk mailing services-
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