4. #1 - Get inspired and explore
potential of professional blogging
• Get inspired and explore potential of
professional blogging and business
opportunities.
2
5. #2 - Newbie friendly!
• No matter what level of blogging experience
there is plenty to see and learn.
2
6. #3 - Build your confidence and
expertise
• Build your confidence and expertise sharing with
other business and hobby bloggers at
ShesConnected Conference.
2
7. #4 - Build your social influence
• Build your social influence by attending with
Canada's largest group of women blog
professionals.
2
8. #5 - Sit side by side with major
Brands
• Sit side by side with major Brands and how to
build successful partnerships.
2
9. #6 - Chance to connect online
every Monday with #ShesChat
• Chance to connect online every Monday before
the conference in the #ShesChat twitter chats.
2
10. #7 – Share Tips and Collaborate
• Share tips and tried and proven online methods
while collaborating with other bloggers.
2
11. #8 – Surround Yourself with
Bloggers & Social Media Types
• Surround yourself with other blog and social
media enthusiasts and network with new writers.
2
12. #9 – Get Exposed
• Get exposed! Get out there like you mean it with
major Brands and professional bloggers.
2
13. #10 – It’s Your Time to Shine
• It really is all about you! It's your time to shine
and have fun!
2
37. #31 – Organizing Content
• Learn how to create a content plan. How they
work and why you need one.
2
38. #32 – Mixing It Up
• Learn how to create a content calendar to keep
your readers coming back for more.
2
39. #33 – How to Tell a Story
• Learn how to write compelling blog posts using
storytelling methods.
2
40. #34 – Using Images in Layout
• How to break up copy with graphics and images
and why it's so important.
2
41. #35 – Add Multimedia to the Mix
• Discuss the importance of including podcasts,
video and multimedia in your posts.
2
42. #36– Be In the Know with SEO
• How to structure posts for optimal optimization
(SEO) and increase web traffic. Know enough
to tool your content for best results.
2
43. #37 – Why Guest Posting Works
• Why you should guest post and invite new
writers to your blog. How writing a guest post on
another blog creates great exposure.
2
44. #38 – The Skinny Penalty
• What is 'skinny content' and how it hurts your
blog. Learn how to avoid it.
2
45. #39 – Is Moderation the Key?
• Should you moderate blog comments? How do
the professionals handle it when it comes to
negative comments?
2
46. #40 – Interactive Content
• Create interactivity with polls and surveys.
Software to jazz up your blog and keep it
interesting for readers.
2
48. #41 – Blog Law and Liability
• Find out your legal responsibilities of blogging
according to Legislation in Canada before you
begin. What you don’t know can hurt you.
2
49. #42 – The Financial Print
• Find out your financial responsibilities about
blogging.
2
50. #43 – The Ethics of Influence
• An opportunity to re-think your ethical
responsibilities about blogging. What you say
has influence.
2
51. #44 – Defining Your Values
• To determine what your code of conduct should
be as a blogger.
2
52. #45 – Creating a Blog Disclosure
• Understand why blog disclosure is important and
how yours should look.
2
53. #46 – Being Miss Manners
• Learn about general blogger etiquette and
minding your manners when writing
professionally.
2
54. #47 – Creating Quality
Partnerships
• Learn to create productive relationships with
brands and agencies.
2
55. #48 – Can We Quote You?
• Paparazzi! How to deal with media outlets when
they contact you.
2
56. #49 – Copy That!
• How to deal with plagiarism. What is Copyscape
and how do you determine organic content?
2
57. #50 – Who Owns It?
• The importance of using licensed images for
your blog and the legislation of copyright in
Canada.
2
76. #67 – Introduction to Alexa
• Why Alexa.com is your blogs best friend. How to
review and apply it’s site metrics.
2
77. #68 – Reporting Traffic Statistics
• Reporting metrics to establish traffic volume,
audience and advertising rates.
2
78. #69 – Plug in to Social Audience
• Explore easy ways to optimize your social media
and blog to maximize exposure, grow your
readership and expand your blog audience.
2
79. #70 – Engage Users with Plug-In’s
• Dive into the world of social media plug-in
software for your blog. How to customize the
viewer experience, layout and create audience
interactivity with plug-in options.
2
81. #71 – It’s All About You!
• Leave the family behind and concentrate on
you. Don't worry… they'll survive.
2
82. #72 – Me Time at Last
• Unleash your digital maven and spend two days
thinking only about you. You are completely
allowed.
2
83. #73 – Girl Time
• Get girl time! Talk blogs, business, family and
fun for two great days with woman who share
your interests and goals.
2
84. #74– Dress to Impress
• An excuse to get dressed up or the best reason
ever to go shopping! Not that you need one …
2
85. #75 – Let Loose!
• Late night laughs and conversations… mixed
with manhattans, Mom’s, mavens and mojitos!
2
86. #76 – Relate and Feel Great
• Get to know your roommates on a whole new
level. Break out your pajamas!
2
87. #77 – Bring Back the 80s
• Turn back time and have fun like you did or live
it for the first time
2
88. #78 – Fifty Shades of Fun
• Have fun at the 50 Shades of Gray party (our
clean PG version).
2
89. #79 – Get Your Munch On
• Food is included in price of your admission. Plan
to be fed!
2
90. #80 – Friends with Blog Benefits
• Make new friends with women who share your
digital bent! A great chance not only to network
but to create new friendships with women from
across the country.
2
114. #101 – Get Inspired
• An incredible line up of influential keynote
speakers will inspire and inform. Get some
great business ideas.
2
115. #102 – Expert Business Advice
• Speakers who can help you successfully
monetize your blog and show you how to learn
to earn from your writing.
2
116. #103 – Meet the Big Media
• Speakers from iVillage, Chatelaine, Huffington
Post will tell you how you can work with them.
2
117. #104 – The PR Connection
• Speakers from top PR Agencies will tell you how
they judge blogs and advertising potential. Find
out what they look for.
2
118. #105 – Peer Mentoring
• Rockstar Panels from women who are making a
living as successful pro-bloggers. If they can do
it so can you!
2
119. #106 – Kate White Keynote
• Author and Cosmo Editor Kate White is a
Keynote speaker sharing her secrets and
advice.
2
120. #107 – Step Right Up
• Hear about the strategy, planning and methods
that take bloggers to the next level. If you are
ready to go pro, these women can show you
how.
2
121. #108 – Connecting with LinkedIn
• The top ten professional tips to network and
create brand exposure. Why LinkedIn is one of
the fastest growing social networks, and how to
tap into it professionally.
2
122. #109 – Meet Our Niche Advisors
• Brand Ambassadors will do our best to welcome
you and answer your questions.
2
123. #110 – Meet a Mentor
• Get the motivation and extra push you need by
hearing other digital mavens, their expertise and
success stories.
2
147. Professional Development
1. Get inspired and explore potential of professional blogging
2. Newbie friendly!
3. Build your confidence and expertise
4. Build your social influence
5. Sit side by side with major Brands
6. Chance to connect online every Monday with #ShesChat
7. Share Tips and Collaborate
8. Surround Yourself with Bloggers & Social Media Types
9. Get Exposed
10. It’s Your Time to Shine
2
148. Networking Summary
11. Meet Your Social Peeps Face To Face
12. Hang Out with Your Peers
13. Connect with Brands
14. Connect with PR Agencies
15. Introduction to Media Contacts
16. Get a Leg Up from Experts
17. Smile for the Cameras
18. Cosmo Editor Kate White
19. Keynote from Ford Motor Co.
20. McDonalds Canada
2
149. Monetizing Summary
21. Blogging to Business
22. Learn How to Go Pro
23. Learn Your Blogs Worth
24. How to Monetize
25. Rates in Your Niche
26. What Can You Earn?
27. Learn Affiliate Methods
28. Source Advertising Networks
29. Sponsorship Packages
30. Passion to Profession
2
150. Content Summary
31. Organizing Content
32. Mixing It Up
33. How to Tell a Story
34. Using Images in Layout
35. Add Multimedia to the Mix
36. Be In the Know with SEO
37. Why Guest Posting Works
38. The Skinny Penalty
39. Is Moderation the Key?
40. Interactive Content
2
151. Small Print Summary
41. Blog Law and Liability
42. The Financial Print
43. The Ethics of Influence
44. Defining Your Values
45. Creating a Blog Disclosure
46. Being Miss Manners
47. Creating Quality Partnerships
48. Can We Quote You?
49. Copy That!
50. Who Owns It?
2
152. The Business of Blogging
Summary
51. Getting Organized
52. That Balance Thing
53. Invite Guest Posts
54. An Ounce of Prevention
55. Directory Assistance
56. Where It Can Take You
57. Create More Spare Time
58. Get Some Face Time
59. Tips for Tax Time
60. Learning to Earning
2
153. Technical Summary
61. Embrace Your Style
62. Plug in to Facebook
63. Metrics for Bloggers
64. Get to Know SEO
65. HTML Basics for Bloggers
66. Optimizing Wordpress
67. Introduction to Alexa
68. Reporting Traffic Statistics
69. Plug in to Social Audience
70. Engage Users with Plug-In’s
2
154. Fun Summary
71. It’s All About You!
72. Me Time at Last
73. Girl Time
74. Dress to Impress
75. Let Loose!
76. Relate and Feel Grea
77. Bring Back the 80s
78. Fifty Shades of Fun
79. Get Your Munch On
80. Friends with Blog Benefits
2
155. Blogging Genres Summary
81. Fashion Police
82. Nickels and Dimes
83. Health Tips
84. Family Life
85. Travel Tips
86. Advice from Foodies
87. Green Thumb Guides
88. For the Environment
89. Get Away From It All
90. Health and Beauty
2
156. Perks Summary
99. Swag Alert
100.Gift from Moo.com
101.Custom Twitter Handle T-Shirt from Ford Canada
102.McDonald’s Brings Back the Break
103.Pamper Yourself
104.Glam It Up
105.Best Face Forward
106.Smile for the Camera
107.Got Bling?
108.Girls in the City
2
157. Swag Summary
91. Swag Alert
92. Gift from Moo.com
93. Swag from Ford Canada
94. McDonald’s Brings Back the Break
95. Pamper Yourself
96. Glam it up
97. Best Face Forward
98. Smile for the Camera
99. Got Bling
100.Girls in the City
2
158. Experts Summary
101.Get Inspired
102.Expert Business Advice
103.Meet the Big Media
104.The PR Connection
105.Peer Mentoring
106.Kate White Keynote
107.Step Right Up
108.Connecting with LinkedIn
109.Meet Our Niche Advisors
110.Meet a Mentor
2