In the infographic below, we’ve broken down some consumer spend predictions for the Father's Day holiday in 2014. Check out how much people are slated to spend this year - and find our Father’s Day marketing best practices.

1. FATHER’S DAY
CONSUMER
Spend Predictions 2014
Father’s Day is just days away! Though Dads tend to get less attention
(at least monetarily) than other holidays, such as Valentine’s Day or
Mother’s Day, consumers are expected to show their love by spending
a still considerable $12.5 billion on pops this year. Read on to see the
breakdown of consumer spending, as well as our recommendations for
making the most of your advertising efforts leading up to the holiday.
$12.5
BILLIONTOTAL EXPECTED SPEND
$113.80
Average spend per person
$119.84
Last year spend per person
Apparel — $1.8 billion
Gift cards — $1.8 billion
Electronics — $1.6 billion
Card — $785 million
Tools/Appliances — $663 million
Sporting goods/Leisure items — $662 million
Home improvement items — $645 million
Personal care items — $641 million
Other — $607 million
Books or CDs — $555 million
Automotive accessories — $520 million
Special outings — $2.5 billion
PLACE OF
PURCHASE
DEPARTMENT
STORE
35.8%
Discount store -28.1%
Online - 28.4%
Specialty store - 24.2%
Local/small business -16.6%
Specialty clothing store - 9.3%
Catalog -1.9%
ROLE OF SMARTPHONES IN
PURCHASE BEHAVIOR
Most likely to use their
smartphone
18-24 and 25-34 age brackets
Least likely to use their
smartphone
45-54 and 55-64 age brackets
* Source: National Retail Federation
SHIFT.com
Research products/compare prices
Look up retailer information
Purchase products
Redeem coupons
Use apps to research or purchase products
Use apps to compare prices
Do not plan to research or make a purchase
with my smartphone
23.4%
14.2%
11.4%
9%
7.2%
7.2%
63%
*
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