ince the last World Cup in 2010, social media’s presence in the world of sports has grown exponentially. Since 2010, Facebook has more than doubled its monthly active users, which now total over 1.2 billion, while Twitter has grown nearly 5x during that same span to over 255 million monthly active users. While both platforms continue to grow year-over-year, there are new opportunities every day for marketers to reach their audience and this year’s World Cup presents an optimal platform to do just that. In this infographic, you’ll find everything you need to enhance your social strategy around this year’s games. From FIFA’s official partners and their fan bases to the top players and teams on social media, we’ve got all of the bases (or should we say goal posts?) covered. The 2014 World Cup is the largest sporting event of the year; with teams from over 20 countries participating in the games, there will always be a social audience during the month of matches. Think of our infographic as a guide to that audience that can serve as a point of reference to enhance your planned campaigns and help capitalize on real-time moments throughout the World Cup.

1. TOP
(socially)
Twitter FollowersFacebook Fans
43 games
11games
Broadcast windows will start 30 minutes before kickoff.
There will also be a 90-minute wrap-up show each night
during the tournament.
US TV NETWORKS
BROADCASTING GAMES*
In 2010 during the final match,
tweets reaching a high of
3200+ tweets per second and
tweets from 172 different
countries in 27 different
languages setting a record
Millions of people around the globe will be tuning in to watch the sporting
event of the year, FIFA World Cup 2014, and social channels will provide fans
and players a virtual seat at this year's most anticipated event. For advertisers,
this is is the largest stage of the year to interact with an engaged audience.
Social marketers: here is your guide.
3,063,427 74,493
3,185,231
3,282,285
14,852,597
16,851,328
83,275,945
5,597,441
157,696
141,962
2,441,106
180,957
1,100,211
2,503,990
SpainGermanyPortugal
Brazil
Colombia
UrguayArgentina
Switzerland
Ita
ly
Greece
England Belgium
Chile
USA
Netherlands
FranceUkraineRussia
Mexico
Croatia
Population
Facebook
47.3m
20m
42.3%
3.4m
2m
58.5%
41m
24m
58%
8m
3.4m
42.5%
56 m
28 m
34.2%
11.14 m
5.6 m
50%
17.5 m10.6 m
60.6%
313.9
m
180
m
42.3%
16.4m
9
m
54.9%
45.6m
3.2m
7%
143.5m8.6m
6%120.8m54m
44.7%
4.3m
1.8m
41.9%
65.7m
30m
65.7%
60.9
m
26
m42.7.3%
11.3 m
4.6 m40.7%
50%
81.9m
28m
10.53m 5.2m
49.4%
198.7.3m
92m
46.3%
47.7m
22
m46.1%
OF POPULATION
ON FACEBOOK
19.9 million
Wayne Rooney
20 million
8.8 million
Followers
Likes
N
eym
arJúnior
10.8
m
illion
23.3m
illion
Follow
ers
Likes
C
ristiano
Ronaldo
84
m
illion26.6
m
illion
Follow
ers
Likes
Andres Iniesta
8.7 million
Followers
Likes
Robin van Persie
5.1 million
9.2 million
Followers
Likes
Mesut Ozil
19.8 million
5.83 million
Followers
Likes
Xabi Alonso
7.29 million
Followers
Gerard Piqué
15 million
3.23 million
Followers
Likes
LionelM
essi
1.1
m
illion
57.8
m
illion
Follow
ers
Likes
M
ario
Balotelli
7.1
m
illion
2.19
m
illion
Follow
ers
Likes
21 M
29 M
50 M
Total Fans
FemaleMale
SOCCER fans
on
684,819
1,358,300
Germany
467,00
2,759,592
Spain
587,693
1,355,075
Brazil
1,416,983
Japan
487,2571,426,342
Mexico
6,341,225 1,489,970
2,300,854
TOP 6 (socially)
#WorldCup
#Brazil2014
#Brasil2014
#FIFA
#WorldCup2014
#WorldCup14
#WC2014
#FIFAWorldCup
#WorldsCup
#WorldCupBrazil
TOP 10 RELATED
HASHTAGS
SHIFT.com
USA
*Source: espnmediazone.com and abcnews.com
Facebook: facebook.com/shiftplatform
Twitter: @SHIFTplatform
*Count as of June 9, 2014
*Count as of June 9, 2014
*Count as of June 9, 2014
*Source: https://blog.twitter.com
*Source: Google & Facebook, May 2014
*Source: Twitter, May 2014
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