Document for eLA2012 call for paper

1. Social Learning Business
Castalia Co., Ltd.
Ver.1 2011.1.17
Satoshi Yamawaki/Representative Director
sato@castalia.co.jp
URL http://castalia.co.jp
Confidential All right reserved by Castalia Co., Limited. 2010

2. PROJECT PROPOSAL
Project on “Global Standardization” of mobile learning made in Japan
Deployment of “Learning of Smartphone era” at institutions such as universities worldwide
“Five years from now on the web for free you’ll be able to find the best lectures in the world.”
Bill Gates said at a conference in August 2010. This word foreseeing the future clearly defines direction of our business.
Social media and smartphone bring “use of the next era” to the web. It will create also a new relationship between
education/learning and society which current education or e-learning didn’t realize.
Our company having a goal to be a global standard made in Japan on the web & mobile learning would like to propose a
strategic partnership with your company in the future business.
We would appreciate your sincere consideration of our proposal now that new era’s mobile device such as smartphone
and tablet would become a global standard.
Confidential All right reserved by Castalia Co., Limited. 2010

3. About Social learning business
Social learning is a learning style in connecting with other learners like social media, using mobile device such as smartphone.
Castalia takes advantage of a patented technology called Fusen to build learners’ community and a world largest database of learning history. Our target is a
million users by March 2012.
Learners Social Learning Educational institutions
A new web-based culture of
education/learning
Educational institutions
Self-learners Want of learning Want of teaching Internal education inside
schools and educational
institutions
Learn in
connecting
with others
Company/Organization/
Social learning platform Individual
Individuals who want to teach,
companies who want to use it
Online learning Education support for marketing by means of
community tool education
Learning
history
Database
Schooly release scheduled in January 2011
iUniv launched in June 2010
Secured social learning service realizing an open creation
Open social learning website providing over
of education by use of digital contents
70 000 classes of universities worldwide
Paid-for use in universities and companies is supposed
Confidential All right reserved by Castalia Co., Limited. 2010

4. IUNIV http://iuniv.tv/
About Fusen™
iUniv is a service and platform that formulates social learning by using A function that vests the tagging of digital stickies for a designated time
over 67,000 visual and auditory content (as of December 2010) provided frame on visual and auditory content (patented). Users may look back to
online by institutions such as universities and other organizations. Based their personal markings for "reflective study," and save time. Additionally,
on the social learning method, it suggests self-learners' to share one may seek information in another users' sticky, and may also inform
knowledge with their fellow users. them in return, which ultimately shelters exchange between the
iUniv aims to make self-learning accessible. To provide effortless use knowledgeable of various genres on the network- a social learning.
while on the move or in one's spare time, it has employed the iPhone and Moreover, it endorses self-learning on iUniv, which will provide access
iPad, two of the most popular digital devices. By this, one can simply refer through Smartphones such as the iPhone and Android in desired
to their history for efficacious study or look in to other users' Fusen™ or settings and time.
history for new findings- the iUniv experience, at its best.
Confidential All right reserved by Castalia Co., Limited. 2010

5. Our Partners in Japan ※as of January 2011
We are introducing our social learning service to Japanese universities and high schools. In addition, in cooperation with domestic and worldwide universities and organizations, trial for
educational use is also promoted.
Kyoto University Schooly Joetsu University of Education Schooly
Summary: Link with iTouch lecture (educational tool Summary: Use for pedagogical method using digital Renaissance High School Schooly
using video contents on iPad) and internal use contents Summary: As class material using video contents at
Period: April 2011 (potential) Period: April 2011 (potential) correspondence course high school
Contact:Yasumasa Omori/President of the information
Our partners in Japan
Contact: Mr. Tanaka/President of the center Period: April 2011 (potential)
media education support center Contact: Mr. Inuzuka/Principal
University of Occupational and
Environmental Health Schooly The Open University of Japan iUniv
Summary: Use for medical education based on digital Summary: Create an official channel in iUniv to open
contents in medical & nursing department course to the public and analytics
Period: April 2011 (potential) Period: February 2011 (potential)
Contact: Mr. Shibata/President of the e-learning center Contact: Tsuneo Yamada/Professor
Digital Hollywood University, Graduate
School Schooly
Summary: As supplementary material using video
contents at master course of digital content
management. Linked to University’s Facebook page.
Period: Announced in December 2010 and trial
started in January 2011
Contact: Masahiro Sato/Chief of the secretariat
Aoyama Gakuin University Schooly
Summary: Use for mobile learning on iPhone at social
Kochi University Schooly Nagoya Bunri University Schooly information department
Summary: Practice of social learning at public health Summary: Practice of social learning using iPad at Period: April 2011 (potential)
course of medical department information media department Contact: Mr. Ito/Associate professor, Social
Period: April 2011 (potential) Period: April 2011 (potential) information department
Contact: Shigeki Tsuzuku/Associate professor Contact: Satoshi Hasegawa/Associate professor
Confidential All right reserved by Castalia Co., Limited. 2010

6. Our Partners worldwide ※as of January 2011
We are introducing our social learning service to Japanese universities and high schools. In addition, in cooperation with domestic and worldwide universities and organizations, trial for
educational use is also promoted.
Catholic University of Leuven - Belgium National Chiao Tung University - Taiwan
Korea University - Korea iUniv
Schooly iUniv
Summary: As delivery tool of OCW video contents
Summary: As part of material at Japanese language Summary: As delivery tool of OCW video contents
Period: April 2011 (potential)
department Period: April 2011 (potential)
Contact: Boo, Dung Han/Professor
Period: May 2011 (potential) Contact: Mr. Tanaka/President of the center
Contact: HANS COPPENS /EDUCATIONAL
As National Chiao Tung University is the focal As Korea University is the focal point of KOCWC
TECHNOLOGIST
point of TOCWC (Taiwan OpenCourseWare (Korea OpenCourseWare Consortium), adoption
Consortium), adoption here will bring a spread here will bring a spread effect at other universities
effect at other universities in Taiwan and in in Korea.
Chinese-speaking countries.
Open University of Catalonia - Spain
iUniv & Schooly
Summary: As internal material and delivery tool of
contents for external use
Period: to be announced
Contact: Ignasi Labastida i Juan/University of Barcelona UC Berkley - USA iUniv & Schooly
National University of Singapore - Summary: Use for internal support based on class
As UOC is popular in hispanic countries, adoption Singapore
here will bring a spread effect at other universities
movies and co-research on the possibility of the public
in Latin American countries.
iUniv & Schooly use by social learning
Summary: Trial of video learning tool using iPad and as Period: April 2011 (potential)
delivery tool of video contents Contact: Benjamin Hubbard/Technical Director,
Period: to be announced Webcast
TATA Telecom - India iUniv Contact: Ryohei Nakatsu/President of the
Summary: Link and introduction of iUniv on TATA interactive&digital media laboratory As UC Berkley is the head office of UC (University
Photon Wi-Fi portal site of California), adoption here will bring a spread
As National University of Singapore is the highest effect in whole UC (10 other universities).
Period: April 2011 (potential)
Contact: Mr. Watanabe TATA Docomo educational institution, adoption here will bring a
spread effect in South-East Asian countries.
Confidential All right reserved by Castalia Co., Limited. 2010

7. ABOUT CASTALIA
Castalia Co., Ltd. (Tokyo, Japan)
Founded by Representative Director, Satoshi Yamawaki. Based on "Mobile & Social," Castalia produces educational digital
content solutions, and Media management for learning. Interposing digital content distributor and end user, Castalia’s
initiates "learning social." Castalia also manages Appetizer Japan (http://www.appetizer.jp), Japan’s alpha smartphone
website and think tank that embraces "media activism."
CONTACT
Minami-Aoyama 2-2-8 DF Bldg. 5F, Minato-ku, Tokyo, Japan 107-0062
TEL: +81 3 3401 4191
E-MAIL: info@castalia.co.jp
URL: http:// www.castalia.co.jp
MEMBER
Open Courseware Consortium(As Japan OCW Consortium) http://www.ocwconsortium.org/
Confidential All right reserved by Castalia Co., Limited. 2010