2. Due to the improvement in technol-
ogy and economy, the fast fash-
ion will not only be focusing on the
speed of its production, but on cre-
ativeness and quality to maximize
the demands.
Hypothesis
4. Since the economic recession...
people are less interested in
luxury brands.
people control brands, not
brands control people.
millenials have become the
major consuming group who con-
trols what brands and products to
buy.
:uniqueness+price+quality
Economy
5. “Young consumers are looking for quality and design, but they’re also
looking for ‘new’. They’re much more open to new and affordable
brands than baby boomers.”
Milton Pedraza, CEO of the Luxury Institute
“They not only spend less but are also becoming more aware of the
price / quality ratio... One such trends is the so called ‘’mix and match’‘.
If before the crisis, wearing a Zara shirt with an Hermes bag was seen
as fashionable and trendy, the current crisis has made mix and match
as a defining trace of consumer behaviour. ”
Oliver Petcu, managing partner of CPP Management Consultants Ltd
“Understanding the aspirations of Millennials for a luxury lifestyle is crit-
ical for luxury brands, including what money, status, and success
means to them. They will need to both innovate with new products, ser-
vices, marketing strategies and branding concepts, as well as let go of
old ideas that will prove ineffective, even counterproductive, for marketing
to this new generation.”
Pam Danziger at Unity Marketing
6. Technology
Due to technology...
people have become more ac-
cessible to fashion with social me-
dias.
3D printer will revolutionize the
fashion industry.
7. Iris Van Herpen’s collaboration with architect Juli Koerner “Hy-
brid Holism” AW 2012/2013 collection
Art2Wear, N.C. State’s campus, students create garments us-
ing the 3D printer to create collections.
Mink, a 3D makeup printer created by Harvard Business
School grad, Grace Choi
8. “With the onset of bloggers and Instagram and Twitter and Facebook,
the fashion conversation has become enormous. Today, so many more
people are aware of fashion and designers than ever before.”
Neiman Marcus fashion director and svp Ken Downing.
“The advancements in 3D printing can change manufacturing for the fu-
ture,”
Avi Reichental, CEO of Rock Hill, S.C.-based 3D Systems (NYSE: DDD)
I find the process of 3D printing fascinating because I believe it will only
be a matter of time before we see the clothing we wear today produced
with this technology, and it’s because it’s such a different way of manu-
facturing, adding layer-by-layer, it will be a great source of inspiration for
new ideas.”
Iris Van Herpens
9. Because of globalization...
people buy third more clothes
than they are in 2002.
people have more access to
variety of brands.
people are quickly introduced
to trendy garments at low cost.
GLOBALIZATION
10. Kate Moss for Topshop 2010.
New collaboration for H&M: “Wang X HM,” on Nov. 6.
11. “Luxury has been in Asia for a really long time, so they were some of the
first brands to come into the market, so there’s not as many markets for
them to expand into... The second reason is there are a lot more mid-
range, mid-tier value brands out there, so there are a lot of them coming
into the market.”
Kim Mercado from CBRE
“Consumer confidence is very high in Asia, especially China... retail
would grow as much as 15 percent a year in Asia. In the fashion retail
industry, if you don’t win China, you’re going to lose the world.”
Shaun Rein, managing director of Shanghai-based China Market Research Group
15. PowerBloggerSubculture:
“Fashion bloggers, once seen as sec-
ond-class citizens of the style world, are
finally taking their place in the front row.
They’re sitting opposite Vogue editor Anna
Wintour at shows, receiving free clothes by
the truckful and scoring six-figure brand
partnerships with major fashion labels.”
Kate Storey, nypost.com
“Top bloggers will work with labels in a va-
riety of ways, either by designing acapsule
collaboration for the company, tweeting
about their brand, making appearances or
modeling their clothes”
Jennifer Powell, representative for Next Model
Management
16.
17. global power blogger’s creative direction &
taste of style & trend analysis help brand’s
design/creative direction.
3D printing on perfect fit for the customer
added to UNIQLO’s unique style for “all
categories and social group”.
nurture young, growing, new designers
for the future of fashion.
