The document discusses the heterogeneous and fragmented digital ecosystem of mobile content. It explores various types of mobile content including television, music, games, publishing and more. It examines the players involved, the structure of content businesses, and the circumstances surrounding mobile content. The business models of mobile market players are flexible and user-determined as boundaries between creative and processed content are not well-defined.

1. Exploring a heterogeneous and
fragmented digital ecosystem:
Mobile content
H.Shin
Digital Media and Communication Lab

2. Mobile ecosystem
analog -> digital

3. Convergence

4. heterogenous, fragmented

5. mobile television and video
mobile music
mobile game
mobile adult
mobile personalization
mobile user-generated content
mobile publishing
mobile advertising
mobile gambling

6. 1. player
2. structure of content businesses
3. circumstances

7. A first approach
creative content
processed information
Although boundaries are not well defined

8. New categorization
adapted, repurposed
original, augmented

9. Activities
Creation /Production
Delivery /Distribution /Access
Use /Consumption /Interaction

11. Business model
different origins and cultures of
mobile market players.
mobile & content

12. Business model
flexible, application-centric,
user-determined configurations.

13. Business model
welled garden vs internet-like

14. The unexpected guest
device supplier and
application providers’
new roles

15. The circumstances
for mobile usage
Local and context-aware content
User-created and user-generated
content

16. Conclusion
Convergence

17. Module, Openness