The presentation was performed about the future of the smart device at CEATEC2012 IEEE GCCE symposium.

1. Shin’nosuke Suzuki
President / CEO
Qteras,Inc.

2. Introduction
About niconico & Qteras, Inc.

3.  Launched in Dec 2006 by DWANGO
 Users can share their own video clips with viewers’
comments on the web – users can share their
experience
User comments
flow over
the video clip
Comments
entry area

4. Female member is approx. 9 million
■By gender
29.22million 1.71million
Registered users Paid users Mobile users
increase 500,000 users per month increase 30,000 users per month increase 60,000 users per month
7.51million
*Monthly membership fee: 525JPY
Member can gain various benefits *As of Jul 28th 2012
■By age
10s
１８.３％
20s
４２.８％
30s
２１.５％
40s
１１.６％
50s
３.２％
Approx.86% population in
20s is the users
other
２.６％
Male 67.3%
Female 32.7%

5.  Established in Feb 2012
 100% owned by DWANGO
 Deliver “niconico” to “multi-device” such as
TV, video game devices and so on

6. For multi-device
 Develop “niconico” client application software
for “multi-device”
➡ A user can enjoy “niconico” on any device
 Desktop PC → Laptop + TV
 Laptop → Smart phone, Tablet, Game device
“niconico” everywhere!

7.  Dedicated “niconico” application
for TVs in Japan domestic market
➡ Sep 25th 2012 Panasonic <VIERA>
➡ Sep 27th 2012 Sony <BRAVIA>
“niconico” style on the TVs !

8. Multi-Device Market
from the view of
Web Service Providers
“Multi-Device” contradicts “Web”

9.  Vertical integration model
➡ Two major players has been established global “Walled
Garden” strategy
Two major “Walled gardens”
are ruling the global market
Service & Contents
Portal & Online Payments
OS, Clients & Devices
Network, Telecom

10.  Devices are not ready for “Web”
➡ Unique and closed spec of current Japanese major net
TVs
➡ Needed each own dedicated development and lack of
the portability of the development libraries
➡ Closed developers’ communities
 What we see now
➡ In “niconico” case, some TV can process massive
comments but others not, even though they come from
the same manufacturer!
Higher development cost, less economics

11. Tough barrier
to enter the “Multi-Device” market
for the Web Service Providers
Two major global “Walled
Garden”
Japanese Industry
“Walled Garden”

13.  “Web” beyond “Walled Garden”
➡ Accept existing web services and web contents assets
➡ unite development communities, and make them open
 Japanese manufactures can be great HTML5
players
➡ HTML5 is being ready for your products
➡ Japanese Technology must also work for HTML5
“MONOZUKURI” for Open Platform

14. Restructure business model
 “Self-Ecosystem” is out of date
➡ Create a New-Ecosystem, which benefits not only
manufacturers but also contents creators, web service
providers and every other stakeholders
Strategic “SHIKAKEZUKURI” for
unprecedented “New-Ecosystem”
Manufactures
of devices
Web service
providers
creators users

15.  Our biggest mistake
was betting too
much on HTML5
(Tue, Sep 11th, 2012 on Techrunch)
Mark Zuckerberg
CEO of Facebook, Inc.
Did he make the same decision
if "Devices" had been following HTML5?

16.  “MONOZUKURI” in the open market
➡ Japanese unique technologies can boost “open platform”
 ”SHIKAKEZUKURI” for new eco-system
➡ A new competitiveness comes from a “New-Ecosystem”
“MONOZUKURI” and ”SHIKAKEZUKURI”
are the clue to success