1. Ellie Goulding - Under the Sheets
Technical
The lights flash at the same time as the beat of the drum, to
emphasis the beat
Long shot establishes the setting for the video and the singers
clothing, the singer is dressed in casual clothes
The video contains multiple shots of the singer complied into one,
a long shot is used to show all the shots used. The video pans to the
right for most of the video. The video is also entirely performance.

2. Slow motion and a mid shot are used to convey the singer’s expression.
A clip is overlaid to show multiple images of the singer
The drum hits are in time with the song to emphasis the beat again.
A close up of the drum is used to show the gold glitter being hit

3. Convention Genre Meaning
Indie/pop genre – features entirely performance, and the shots are
bright and colourful (a lot of gold glitter is used)
Carlsson
Electronic shaman, as the video clips are edited to make there seem
like there is more than one of the singer in the shot, slow motion
is also used.
Shore
Surface without substance, as there is no storyline. Clichéd imagery, as it’s just a constant performance.
Goodwin
Thought beats, as the lighting and drum hits are in time with the beat. The video also uses technical
aspects, as the video clips are edited to make there seem like there is more than one of the singer
in the shot, slow motion is also used.