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Jaguar ppt
Jaguar ppt
Founded 1922 
Founders Sir William Lyons and William Walmsley 
Headquarters Whitley, Coventry, United Kingdom 
Key people 
Cyrus P. Mistry (Chairman) 
Dr Ralf Speth (CEO)
Jaguar ppt
Jaguar was founded as the Swallow Sidecar Company in 1922, originally making motorcycle 
sidecars before developing passenger cars. The name was changed to Jaguar after World War II 
to avoid the unfavourable connotations of the SS initials. 
A merger with the British Motor Corporation followed in 1966, the resulting enlarged company 
now being renamed as British Motor Holdings (BMH), which in 1968 merged with Leyland 
Motor Corporation and became British Leyland, itself to be nationalised in 1975. 
Jaguar was de-merged from British Leyland and was listed on the London Stock Exchange in 
1984, becoming a constituent of the FTSE 100 Index until it was acquired by Ford in 1990. 
Jaguar has, in recent years, manufactured cars for the British Prime Minister, the most recent 
delivery being an XJ in May 2010. 
The company also holds royal warrants from Queen Elizabeth II and Prince Charles.
The Swallow Sidecar Company was founded in 1922 by two motorcycle enthusiasts, William 
Lyons and William Walmsley. leading to SS Cars Ltd. In 1935 the SS Jaguar name first appeared 
on a 2.5-litre saloon, sports models of which were the SS 90 and SS 100. 
Cash was short after World War II, and Jaguar sold the plant and premises of Motor Panels, a 
pressed steel body manufacturing company they had acquired in the late 1930s when growth 
prospects seemed more secure. 
The buyer was Rubery Owen. Nevertheless, Jaguar achieved relative commercial success with 
their early post war models; times were also tough for other Coventry-based auto-makers and 
the company was able to buy from John Black's Standard Motor Company the plant where 
Standard had built the six-cylinder engines it had been supplying to Jaguar.
The subsequent engine (in various versions) was the mainstay powerplant of Jaguar, used in the 
XK 120, Mk VII Saloon, Mk I and II Saloons and XK 140 and 150. 
It was also employed in the E Type, itself a development from the race winning and Le Mans 
conquering C and D Type Sports Racing cars refined as the short-lived XKSS, a road-legal D-Type. 
Few engine types have demonstrated such ubiquity and longevity: 
Jaguar used the Twin OHC XK Engine, as it came to be known, in the Jaguar XJ6 saloon from 
1969 through 1992, and employed in a J60 variant as the power plant in such diverse vehicles as 
the British Army's Combat Vehicle Reconnaissance (Tracked) family of vehicles, as well as the Fox 
armoured reconnaissance vehicle, the Ferret Scout Car, and the Stonefield four-wheel-drive all-terrain 
lorry. 
Properly maintained, the standard production XK Engine would achieve 200,000 miles of useful 
life.
Two of the proudest moments in Jaguar's long history in motor sport involved winning the Le 
Mans 24 hours race, firstly in 1951 and again in 1953. Victory at the 1955 Le Mans was 
overshadowed by it being the occasion of the worst motorsport accident in history. Later in the 
hands of the Scottish racing team Ecurie Ecosse two more wins were added in 1956 and 1957. 
In spite of such a performance orientation, it was always Lyons' intention to build the business 
by producing world-class sporting saloons in larger numbers than the sports car market could 
support. Jaguar secured financial stability and a reputation for excellence with a series of 
elegantly styled luxury saloons that included the 3 litre and 3½ litre cars, the Mark VII, VIII, and 
IX, the compact Mark I and 2, and the XJ6 and XJ12. All were deemed very good values, with 
comfortable rides, good handling, high performance, and great style. 
Combined with the trend-setting XK 120, XK 140, and XK 150 series of sports car, and nonpareil 
E-Type,[citation needed] Jaguar's Elan as a prestige motorcar manufacturer had few rivals. The 
company's post-War achievements are remarkable, considering both the shortages that drove 
Britain (the Ministry of Supply still allocated raw materials) and the state of metallurgical 
development of the era. 
In 1950, Jaguar agreed to lease from the Ministry of Supply the Daimler Shadow 2 factory in 
Browns Lane, Allesley, Coventry, which at the time was being used by The Daimler Company 
Limited and moved to the new site from Foleshill over the next 12 months
Explore the new Jaguar car that getting ready to fire in stadium road
Pressed Steel Company Limited made all Jaguar's (monocoque) bodies leaving provision and 
installation of the mechanicals to Jaguar. In mid-1965 British Motor Corporation (BMC), the 
Austin-Morris combine, bought Pressed Steel. Lyons became concerned about the future of 
Jaguar, partly because of the threat to ongoing supplies of bodies, and partly because of his age 
and lack of an heir. He therefore accepted BMC's offer to merge with Jaguar to form British 
Motor (Holdings) Limited. 
At a press conference on 11 July 1965 at the Great Eastern Hotel in London, Lyons and BMC 
Chairman George Harriman announced, 
"Jaguar Group of companies is to merge with The British Motor Corporation Ltd., as the first 
step towards the setting up of a joint holding company to be called British Motor (Holdings) 
Limited". 
In due course BMC changed its name to British Motor Holdings at the end of 1966.
Over the next few years it became clear that because of the low regard for many of the group's 
products insufficient capital could be provided to develop and begin manufacture of new 
models, including Jaguars, particularly if Jaguar were to remain a part of the group.[ 
In July 1984, Jaguar was floated off as a separate company on the stock market – one of the 
Thatcher government's many privatisations – to create its own track record. 
Installed as chairman in 1980, Sir John Egan is credited for Jaguar's unprecedented prosperity 
immediately after privatisation. In early 1986 Egan reported he had tackled the main problems 
that was holding Jaguar back from selling more cars: quality control, lagging delivery schedules, 
poor productivity, and laid off about a third of the company's 10,000-some employees to cut 
costs. 
Commentators have since pointed out he exploited an elderly model range on which all 
development costs had been written off and raised prices as well as intensifying the push to 
improve Jaguar's quality but in the USA the price rises were masked by a favourable exchange 
rate
The Swallow Sidecar company (SSC) was originally located in Blackpool but moved to Holbrook 
Lane, Coventry in 1928 when demand for the Austin Swallow became too great for the factory's 
capacity.[51] In 1951, having outgrown the original Coventry site they moved to Browns Lane, 
which had been a wartime "shadow factory" run by The Daimler Company. 
Today, Jaguars are assembled at Castle Bromwich in Birmingham. The historic Browns Lane plant 
ceased trim and final operations in 2005, the X350 XJ having already moved to Castle Bromwich 
two years prior, leaving the XK and S-Type production to Castle Bromwich 
In 2000, Ford turned its Halewood plant over to Jaguar following the discontinuation of its long 
running Escort that year for Jaguar's new X-Type model. 
It was later joined by the second-generation Land Rover Freelander 2, from 2007. Jaguars 
ceased being produced at Halewood in 2009 following the discontinuation of the X-Type; 
Halewood now becoming a Land Rover-only plant.
• Whitley Engineering Centre - Jaguar Land Rover's headquarters and 
a research and development centre. The older part of this plant was 
acquired from Peugeot in the 1980s, and was formerly a First World 
War airfield, an aircraft factory and then a missile factory before 
being sold to the Rootes Group (later Chrysler Europe). 
• Gaydon Engineering Centre - Jaguar Land Rover's other research 
and development centre. Formerly an RAF bomber base before 
being acquired by British Leyland and redeveloped as a vehicle 
design, development and testing centre. Part of this site is also the 
Aston Martin headquarters, development centre and factory. 
• Castle Bromwich - Jaguar Land Rover's main Jaguar assembly plant, 
producing the XF, XJ, XK and F-Type ranges. Originally an aircraft 
factory during World War Two - Spitfires were built there, it was 
later acquired by Pressed Steel Fisher and became a vehicle body 
assembly works, it came under the auspices of Jaguar through the 
merger with BMC in the 1960s.
• Ryton-on-Dunsmore - Jaguar Land Rover announced 
that it will build a new Special Vehicle Operations 
development centre there in 2016. The site was 
previously used by Rootes for aircraft production plant 
for World War Two, and later became the 
Rootes/Chrysler/Peugeot car plant which was closed in 
2006 and has since been completely demolished and 
the site cleared. 
• Wolverhampton Engine Plant - a new £500million 
facility, located at the i54 site in Staffordshire close to 
Wolverhampton to build the new Ingenium family of 
engines was officially opened by Her Majesty Queen 
Elizabeth II on Thursday October 30, 2014.
HERE COMES PEBBLE BEACH FOR A FAMOUS CAR ...
These are the three great passions we all share. 
Together, they form our mission: 
• We want to deliver more great products, 
faster than we have ever done before. 
• We want to be leader in the field of 
environmental innovation. 
• We want to be sure our customers always 
come first.
• Our vision is to be the world’s leading brand 
for inspiring, creating and delivering a spring 
of adventure. 
• This is the bold and shared insight to inspires 
and stretches everyone to deliver 
extraordinary results for the customers.
A Jaguar is built to create exhilaration, sense your responses and connect you seamlessly with 
the movement of the road; delivering complete reassurance and control. These qualities are 
now more accessible than ever under Jaguar Finance. 
There are various finance options available*, with a service tailored to suit your needs: 
Ready to Help 
At Jaguar Finance, you will receive prompt and professional assistance to meet your finance 
needs. The required coordination will be done by the Jaguar Finance representative, thus 
mitigating the burden on you.
Jaguar ppt
Customised for you 
A varied range of financial options* will be at your disposal. These options may be 
customised as per your required loan amount** and tenure**. 
Relaxation in Foreclosure Charges 
You may avail of special relaxation in foreclosure charges should you wish to foreclose 
your loan while upgrading to a new Jaguar. 
Committed to Timelines 
At Jaguar Finance, we are committed to timelines and assisting you with owning a Jaguar 
in the shortest possible time.
There are various options available through Jaguar Finance, including: 
Jaguar Hand-Shake (LOW EMI) 
Allows a tenure of 84 months and thus distributes the loan amount over a longer period of 
time. This considerably reduces the EMI amount. 
Jaguar Privilege (100% Ex-showroom Finance) 
Allows 100% of the ex-showroom price of the vehicle to be covered under finance. This option 
may be available on select models and for select tenure only. 
Benefits: Gives you the freedom to drive home in a Jaguar on payment of a relatively smaller 
initial outlay.
Jaguar Bespoke (Step-up Finance) 
Allows a tenure ranging from 36 to 60 months. Under this option, EMIs are designed to increase 
annually. 
Benefits: You get the benefit of a lower EMI in the initial years. 
Jaguar Independence (Balloon EMI Finance) 
Allows you to have an option of settling your loan with a larger installment (Balloon EMI) in the 
last month of the loan tenure. You may choose an agreement tenure ranging from 12 to 36 
months and the amount of balloon payment. The EMI is then calculated at the prevailing rate 
after considering the chosen balloon amount as the last installment**. 
Benefits: Reduces your monthly EMIs. 
Jaguar Roar (Special Offers) 
Allows you to avail of special offers introduced by Jaguar Finance from time to time. Information 
on any prevailing special offers will be available with the Jaguar Finance representative at your 
nearest dealer. 
Other Options 
Jaguar Finance also allows you the flexibility and choice to claim customised finance options* to 
suit your required loan amount and loan tenure
• Integrity 
• Excellence 
• Unity 
• Understanding 
• Responsibility
• Segmentation 
• Niche Segment: 
i. Elite class customer segment 
ii. HNI customers 
Target 
Entrepreneur and stars 
Status symbols 
Positioning 
New luxury car
• Product 
i. Sports car 
ii. Luxury executive saloon 
iii. Luxury coupe saloon 
• Place 
i. Mumbai 
ii. Delhi 
iii. Ahmedabad 
iv. Hyderabad
• Price 
Price range ranges from Rs.35 lakhs to 1.5 crore 
• Promotion 
ATL 20% and BTL 80%
• Mercedes Benz 
• BMW 
• AUDI
• Want to Grow 
• Reduce dependence on US market - though most 
profitable, adverse currency movements and 
legislation seen as threats 
• Want to increase in Germany and enter Japan 
• Improve quality and dealer networks 
• Increase range of cars produced 
• Diversification (consultancy) and want to spend 
more on R & D
• Generic strategy: differentiation (cost leadership 
is difficult as Jaguar does not have economies of 
scale and manpower productivity). Emphasize 
luxury and ample design. Emphasize participation 
in races. 
• Within differentiation, focus on wealthy buyers 
(Mercedes emphasizes on Engineering and 
attracts upcoming rich; BMW attracts yuppies - 
compete with S class & 7 Series rather than all)
• Strategic Direction: market development and 
consolidation rather than product development 
(keep the small range; don’t go into consultancy, 
R&D). 
• Market development: China, HK, Taiwan & 
Singapore, oil rich SEA countries and ME 
• Consolidate in US and UK 
• However, Jaguar needs to continue to lower 
costs, improve quality and productivity (to 
support main strategies, and to forestall takeover 
after Government’s golden share
Jaguar ppt
The Paris Motor Show is always a special occasion. And 2012 was more special than most, with 
the unveiling of the new F-TYPE. On the eve of the show, the car was revealed with the 18th 
century Musée Rodin as a dramatic backdrop. 
The F-TYPE represents a return to Jaguar’s heartland: a two-seater, convertible sports car 
focused on delivering performance, agility and maximum driver reward. F-TYPE is a continuation 
of a sporting bloodline that stretches back more than 75 years and encompasses some of the 
most beautiful, thrilling and desirable cars ever built. 
“Ultra-precise, powerful, sensual and, most of all, it feels alive”. This is how Global Brand 
Director Adrian Hallmark describes Jaguar’s all-new convertible F-TYPE sports car. “Jaguar is a 
founder member of the sports car segment with a rich sporting bloodline: F-TYPE re-ignites that 
flame.”
Los Angeles witnessed the US debut of two landmark models in 2012. First, the fastest, most 
powerful and agile sports saloon we’ve ever built: XFR-S. Lining up next to it the new F-TYPE – a 
return to the company’s heartland: a two-seater, convertible sports car focused on performance, 
agility and maximum driver reward. 
Developed by Jaguar Land Rover’s specialist ETO division, XFR-S delivers the goods on all fronts. 
It features bespoke powertrain, chassis and body enhancements that enable it to push the 
performance boundaries. Hitting 100km/h in 4.4 seconds, its 5.0 litre supercharged V8 takes you 
to a limited top speed of 300km/h. 
On unveiling the car Adrian Hallmark, Jaguar’s Global Brand Director, commented: “Sporting 
character is evident in all Jaguar saloons. In the XFR-S that character has been amplified, the 
result being a truly engaging car with a combination of technical innovation, assertive design 
and staggering performance that will satisfy the most demanding of drivers.”
The Geneva Motor Show has a long history of hosting the most important automotive debuts, 
and this year was no exception. 
The show saw the fastest and most powerful saloon in the Jaguar’s history make its European 
debut – the XFR-S. Powered by the same 405 kW 5.0-litre supercharged V8 engine as the XKR-S, 
the new sports-saloon can hit 100km/h in 4.6 seconds from a standing start; with a top speed of 
300km/h. 
Jaguar Global Brand Director Adrian Hallmark described it as “…a car of incredible potency…a 
visceral blend of power, driver involvement and control.” 
Jaguar 'Bloodline' Convoy 
The new 364 kW F-TYPE was joined by classic Jaguar XK 120, C-Type, D-Type and E-Type sports 
cars in a ‘Jaguar Bloodline’ sports car convoy to the Geneva Auto Salon. Naturally, the new F-TYPE 
took pride of place on our stand at the show. 
Before they set off from Belgium, 1988 Le Mans 24 hour race-winning driver Andy Wallace put a 
new Jaguar F-TYPE V8 S through its paces with a sprint run at Jabbeke.
Jaguar unveiled two new additions to its R performance range at the New York Motor Show-the 
XJR and the XKR-S GT. 
Decisive power, definitive luxury: the new XJR 
The new XJR delivers supercar performance, assertive looks and the highest levels of luxury. This 
is the most focused, agile and responsive XJR ever, with a bespoke chassis, aerodynamic 
developments and a 5.0-litre supercharged V8 engine delivering an impressive 405 kW and 
680Nm of torque. It takes you smoothly from 0-100km/h in just 4.0 seconds, to a top speed of 
280km/h. To call the driving experience thrilling is an understatement. It’s unashamedly 
luxurious too, with an interior that’s as breathtaking as its performance. 
XJR is packed with technology to make the driving experience even more memorable. Calibrated 
Electronic Active Differential and Dynamic Stability Control systems offer enhanced handling. Its 
dynamic, muscular stance is enhanced by new 50.80 cm (20) ‘Farallon’ forged alloy wheels with 
bespoke low-profile tyres for maximum grip. Add the unique “R” exterior styling including sports 
exhaust quad pipes, bonnet louvres, a revised front bumper featuring a splitter, unique side sills 
and a rear spoiler, it looks like it means business.
•THE LIGHTWEIGHT E-TYPE IS REBORN May 14 2014 
Jaguar is to build six perfect reproductions of the original, race-bred 
Lightweight E-type that was created in 1963. The new cars 
are the ‘missing’ six vehicles from Jaguar’s Lightweight E-type 
project, which originally started in February 1963 with the 
objective of building 18 ‘Special GT E-type Cars’ 
•May 12 2014 
•JAGUAR LAND ROVER DELIVERS STRONG APRIL SALES 
PERFORMANCE 
•Jaguar Land Rover, the UK's leading manufacturer of premium luxury 
vehicles delivered a record breaking sales performance in April, 
retailing 37,171 vehicles in the month, up 30% versus the same 
period last year. During the first four months of the year, Jaguar Land 
Rover sold 161,947 vehicles, up 12%
January 16 2014 
•JAGUAR LAND ROVER IN INDIA CONTINUES TO REGISTER 
INDUSTRY LEADING GROWTH 
•Jaguar Land Rover announced today, that it has once again 
registered strong calendar year growth of 22% in India. It sold 2913 
cars over the course of the calendar year 2013 based on the launch 
of some class-leading models, strengthening of its dealership 
network and customer engagement initiatives taken in 2013 
November 06 2013 
• F-TYPE COUPÉ SET TO MAKE 
DYNAMIC DEBUT IN LA 
•Jaguar announces plans to make debut the new Jaguar F-TYPE 
Coupé – the most dynamically capable, performance-focussed 
Jaguar ever – on 19th November 2013 at the Los Angeles Auto 
Show.
June 10 2013 
•JAGUAR PROJECT 7 DEBUTS AT GOODWOOD FESTIVAL OF SPEED 
•Jaguar’s F-TYPE-inspired Project 7 concept has made its dynamic 
debut at this year’s Goodwood Festival of Speed. 
January 23 2012 
•JAGUAR XKR-S AWARDED THE MOST DESIRABLE SUPER CAR 0F 
2012 AT PARX SUPERCAR RALLY, MUMBAI 
•Mumbai, India, 23rd January, 2012 - The Jaguar XKR-S has been 
named the Most Desirable Super Car of 2012 at the fourth 
instalment of the Parx Super Car Rally that was held in Mumbai >
November 28 2011 
• JAGUAR XKR-S IS NAMED '2011 SPORTS CAR OF THE YEAR' 
•The Jaguar XKR-S has been awarded the title of '2011 Sports Car of 
the Year' by the respected German motoring magazine, Auto Bild 
Sportscars, following a poll of more than 70,000 of its readers 
September 16 2011 
JAGUAR C-X16 PRODUCTION CONCEPT WINS AUTOWEEK "BEST IN 
SHOW" AWARD 
•Jaguar displayed its global product leadership and brand strength 
by winning one of the most important media awards, 
fromAutoweek, at the 2011 Frankfurt Motor Show
September 02 2011 
•JAGUAR AT PEBBLE BEACH 
•Jaguar Cars is celebrating its 50th year anniversary at the Pebble 
Beach Automotive Weekend 
June 21 2011 
• JAGUAR C-X75 HYBRID SUPERCAR WINS AWARD 
•The Jaguar C-X75 Hybrid Supercar is named Most Significant Concept 
Vehicle of 2011 and receives the Concept Car of the Year Award
Jaguar ppt
Jaguar ppt
Jaguar ppt
WHAT IS THE XF? 
Sleek, dynamic, daring. XF is a fusion of sports car styling and outstanding saloon 
luxury. Its inspired engineering has won over 100 international awards – no wonder 
it’s seen as a game-changer in automotive design. 
Combining Jaguar style, luxury and technological innovation, it delivers an instinctive, 
rewarding driving experience. It looks alive and it feels alive.
The Jaguar XF is a mid-size executive car introduced in 2008 to replace the S-Type. 
In January 2008, the XF was awarded the What Car? 'Car of the Year' and 
'Executive Car of the Year' awards. The XF was also awarded Car of the Year 2008 
from What Diesel? magazine. Engines available in the XF are 2.2-litre I4 and 3.0- 
litre V6 diesel engines, or 3.0 litre V6 and 5.0-litre V8 petrol engines. 
The 5.0 Litre engine is available in supercharged form in the XFR. From 2011, the 
2.2-litre diesel engine from the Land Rover Freelander was added to the range as 
part of a facelift
WHAT IS F-TYPE? 
Powerful, agile and distinctive, F-TYPE is a true Jaguar sports car, engineered for high 
performance and instantaneously responsive handling - the latest in a distinguished 
bloodline. 
Supercharged engines, lightweight aluminium body construction and advanced driving 
technologies deliver an experience that is intuitive, instinctive and alive.
The F-Type convertible was launched at the 2012 Paris Motor Show, following its 
display at the Goodwood Festival of Speed in June 2012,and is billed as a 
successor to the legendary E-Type. In fact, the Series III E-Type already had a 
successor, in the form of the XJS, which was in turn replaced by the XK8 and XKR. 
The F-Type nevertheless returns to the 2-seat plan that was lost with the 
introduction of the Series III E-Type, which was available only in a 2+2-seat 
configuration. It was developed following the positive reaction to Jaguar's C-X16 
concept car at the 2011 Frankfurt Auto Show.
WHAT IS THE XJ? 
XJ is pure Jaguar. Its strong lightweight aluminium body provides superlative agility and 
handling. Innovative technology means XJ reacts to road conditions and other cars 
alike. 
And because there is ample space for passengers to relax, XJ is crafted to pamper too, 
appealing to your every sense. It looks alive. It feels alive. This is the extraordinary XJ.
The Jaguar XJ is a full-size luxury saloon. The model has been in production since 1968 with 
the first generation being the last Jaguar car to have creative input by the company's founder, 
Sir William Lyons. In early 2003, the third generation XJ arrived in showrooms and while the 
car's exterior and interior styling were traditional in appearance, the car was completely re-engineered. 
Its styling attracted much criticism from many motoring journalists who claimed that the car 
looked old-fashioned and barely more modern than its predecessor, many even citing that the 
'Lyons line' had been lost in the translation from Mark 2 into Mark 3 XJ, even though beneath 
the shell lay a highly advanced aluminium construction that put the XJ very near the top of its 
class.
WHAT IS XK? 
XK is the Grand Tourer with the heart and soul of a sports car. Enjoy refined 
performance, luxury and the convenience of a 2+2 seating configuration. 
Two models are available: XKR and XKR-S. 
Both have an advanced all-aluminium body structure, are powered by 5.0 V8 engines 
and are available as Coupé or Convertible.
The Jaguar XK is a luxury grand tourer introduced in 2006, where it replaced the 
XK8 launched in 1996. 
The XK introduced an aluminium monocoque bodyshell, and is available both as a 
two-door coupé and two-door cabriolet/convertible.[
Jaguar began producing R models in 1995 with the introduction of the first XJR. Powered by 
a supercharged 6-cylinder engine, the car produced approximately 322 horsepower. With 
the revamped line of engines, the powerplant would be based on an eight-cylinder engine 
with supercharger from 1997 to present. 
The 1997–2003 XJR produced 370 horsepower (276 kW) and 385 pound-feet (522 N·m) of 
torque, taking the car to 60 mph (97 km/h) in 5 seconds. The new aluminium bodyshell from 
2004 to 2009 and increased power to 400 hp (298 kW) and enhanced computer systems 
decreased the time to 60 mph (97 km/h) to 4.8 seconds. 
Starting after year 2000, XJRs were equipped with Jaguar's CATS (Computer Active 
Technology Suspension), which helped firm up the ride in sporty driving without 
compromising comfort during day-to-day use.
“The car is the closest thing we will ever create to something that is alive.” The 
words of Jaguar’s founder, Sir William Lyons, find further expression in Alive DNA. 
Combining the three strands of Technology, Performance and Design, our DNA is why 
every Jaguar feels so distinctive, so instinctive, and so alive.
WHAT IS ALIVE TECHNOLOGY? 
Every Jaguar is created to feel alive. So every innovation and technology in a Jaguar is 
developed to create a driving experience that always feels instinctive. 
It’s the guiding principle behind the technology in our cars today and the innovations we 
are making in our cars of the future. It’s why every Jaguar feels so distinctive, so instinctive, 
and so alive.
ALIVE PERFORMANCE 
Alive Performance generates an unrivalled driving experience that feels responsive and 
instinctive on every second of every journey. 
It is constantly evolving for greater power, efficiency and refinement, making our cars more 
reactive and providing seamless feedback to the driver.
ALIVE DESIGN 
Alive Design is about pushing the boundaries of what is possible, inspired by our founder, Sir 
William Lyons. 90 years ago he insisted that every car the company produced combined 
performance and beauty like no other. 
His uncompromising vision set new benchmarks that we live by now.
The Jaguar S-Type, first appeared in 1999 and stopped production in 2008. It has 
now been replaced by the Jaguar XF. Early S-Types suffered from reliability 
problems but those were mostly resolved by the 2004 model year. 
The Jaguar X-Type was a compact executive car launched in 2001, while the 
company was under Ford ownership. Sharing its platform with a 2000 Ford 
Mondeo, the X-Type ceased production in 2009.
The Jaguar company started production with the pre-war 1.5, 2.5 and 3.5-litre models, 
which used engines designed by the Standard Motor Company. The 1.5-litre four-cylinder 
engine was still supplied by Standard but the two larger six-cylinder ones were 
made in house. These cars have become known unofficially as Mark IVs. 
The first post-war model was the 1948 Mark V available with either 2.5- or 3.5-litre 
engines, and it had a more streamlined appearance than pre-war models, but more 
important was the change to independent front suspension and hydraulic brakes.
The big breakthrough was the launch in 1948 of the XK120 sports car, powered with 
the new XK twin overhead camshaft (DOHC) 3.5-litre hemi-head six-cylinder engine 
designed by William Heynes, Walter Hassan and Claude Baily. This engine had been 
designed at night during the war when they would be on fire watch in the factory. 
After several attempts a final design was achieved. That is until owner William Lyons 
said "make it quieter". The car had originally been intended as a short production 
model of about 200 vehicles as a test bed for the new engine until its intended 
home, the new Mark VII saloon, was ready. 
The XK120's exceptional reception was followed in 1954 by the introduction of the 
derivative XK140, and a much revised XK150.
Jaguar launched the E-Type in 1961. 
Along with sports cars, Jaguar maintained a strong place in the upscale saloon car 
market. Introducing the large Mark VII in 1951, a car especially conceived for the 
American market, Jaguar was overwhelmed with orders. 
The Mark VII and its successors gathered rave reviews from magazines such as 
Road & Track and The Motor. In 1956 a Mark VII won the prestigious Monte Carlo 
Rally.
In 1955, the "2.4-Litre" saloon (subsequently known as the 2.4 Mark 1) was the first 
monocoque (unitary) car from Jaguar.[citation needed] Its 2.4-litre short-stroke version of 
the XK engine provided 100 mph (160 km/h) performance. 
In 1957, the 3.4-litre version with disk brakes, wire wheels and other options was 
introduced, with a top speed of 120 mph (190 km/h). In 1959, an extensively revised 
version of the car with wider windows and 2.4, 3.4, and 3.8-litre engine options 
became the Mark 2. 
The 3.8 Mark 2 was popular with British police forces for its small size and 125 mph 
(201 km/h) performance.
The Mark VIII of 1956 and Mark IX of 1958 were essentially updates of the Mark VII, but 
the Mark X of 1961 was a completely new design of large saloon with all round 
independent suspension and unitary construction. 
The independent rear suspension from the Mark X was incorporated in the 1963 S-Type, 
which closely resembled the Mark 2, and in 1967 the Mark 2 name was dropped when the 
small saloon became the 240/340 range. The 420 of 1966, also sold as the Daimler 
Sovereign, put a new front onto the S-type, although both cars continued in parallel until 
the S-Type was dropped in 1968. The Mark X became the 420G in 1966.
Of the more recent saloons, the most significant is the XJ (1968–1992). From 1968 on, the 
Series I XJ saw minor changes, first in 1973 (to Series II), 1979 (Series III), a complete 
redesign for 1986/1987 in XJ40, further modifications in 1995 (X300), in 1997 with V8- 
power (X308), and a major advance in 2003 with an industry-first aluminium monocoque-chassis 
(X350). 
The most luxurious XJ models carried either the Vanden Plas (US) or Daimler (rest of 
world) nameplates. In 1972, the 12-cylinder engine was introduced in the XJ, while 
simultaneously being offered in the E Type.
1992 saw the introduction of the mid-engined, twin-turbo XJ220, powered by a 
542 bhp (404 kW; 550 PS) V6 engine. The XJ220 was confirmed the fastest production 
car in the world at the time after Martin Brundle recorded a speed of 217 mph 
(349 km/h) on the Nardo track in Italy. 
Over the years many Jaguar models have sported the famous chrome plated Leaping 
Jaguar, traditionally forming part of the radiator cap. Known as "The Leaper" this 
iconic mascot has been the subject of controversy in recent times when banned for 
safety reasons from cars supplied to Europe whilst it continued to be fitted on cars 
destined for the United States, Middle East and Far East. It has now been dropped 
from all the latest Jaguar models.
Jaguar ppt
The company has had major success in sports car racing, particularly in the Le 
Mans 24 Hours. Victories came in 1951 and 1953 with the C-Type, then in 1955, 
1956 and 1957 with the D-Type. The manager of the racing team during this 
period, Lofty England, later became CEO of Jaguar in the early 1970s. Although 
the prototype XJ13 was built in the mid-1960s it was never raced, and the famous 
race was then left for many years. 
In 1982, a successful relationship with Tom Walkinshaw's TWR team commenced 
with the XJ-S competing in the European Touring Car Championship, which it won 
in 1984. In 1985, the TWR XJ-S won the Bathurst 1000 race. In the mid-1980s 
TWR started designing and preparing Jaguar V12-engined Group C cars for World 
Sports Prototype Championship races. The team started winning regularly from 
1987, and won Le Mans in 1988 and 1990 with the XJR series sports cars. The 
Jaguar XJR-14 was the last of the XJRs to win, taking the 1991 World Sportscar 
Championship.
• E1A — The 1950s E-Type concept vehicle 
• E2 A — The second E-Type concept vehicle, which raced at LeMans and in 
the USA 
• Pirana (1967) — Designed by Bertone 
• XJ13 (1966) — Built to race at LeMans, never run 
• XK 180 (1998) — Roadster concept based on the XK8 
• F-Type (2000) — Roadster, similar to the XK8 but smaller 
• R-Coupé (2001) — Large four-seater coupé 
• Fuore XF 10 (2003) 
• R-D6 (2003) — Compact four-seat coupé 
• XK-RR — A high-performance version of last generation XK coupé 
• XK-RS — Another performance-spec version of last generation XK 
convertible 
• Concept Eight (2004) — Super-luxury version of the long-wheelbase model 
of the XJ
• 1948–1954 XK120 
• 1954–1957 XK140 
• 1957–1961 XK150 
• 1961–1974 E-Type 
• 1975–1996 XJ-S 
• 1992–1994 XJ220 
• 1997–2006 XK8/XKR (X100) 
• 2006–2014 XK (X150) 
• 2013–present F-Type
• 1950s C-Type 
• 1950s D-Type 
• 1960s E-Type Lightweight 
• 1985–1992 XJR-5 through XJR-17 
• 2009 XFR Bonneville Salt Flats speed record 
• 2010 Jaguar RSR XKR GT2
• Lotus Cars joined Jaguar, MIRA Ltd and Caparo 
on a luxury hybrid executive sedan project 
called "Limo-Green"—FUNDED by the UK 
Government Technology Strategy Board. The 
vehicle will be a series plug-in hybrid.
•Whitley Engineering Centre - Jaguar Land Rover's headquarters and a research and 
development centre. The older part of this plant was acquired from Peugeot in the 1980s, and 
was formerly a First World War airfield, an aircraft factory and then a missile factory before 
being sold to the Rootes Group (later Chrysler Europe). 
•Gaydon Engineering Centre - Jaguar Land Rover's other research and development centre. 
Formerly an RAF bomber base before being acquired by British Leyland and redeveloped as a 
vehicle design, development and testing centre. Part of this site is also the Aston Martin 
headquarters, development centre and factory. 
•Castle Bromwich - Jaguar Land Rover's main Jaguar assembly plant, producing the XF, XJ, XK and 
F-Type ranges. Originally an aircraft factory during World War Two - Spitfires were built there, it 
was later acquired by Pressed Steel Fisher and became a vehicle body assembly works, it came 
under the auspices of Jaguar through the merger with BMC in the 1960s.
•Solihull - Jaguar Land Rover's principal Land Rover assembly plant. This was originally 
an aircraft engine plant during World War Two, being used for as a Rover plant after 
the war. 
•The Jaguar XE will become the first Jaguar car to be assembled at the facility in late 
2014. 
•Halewood, Merseyside - Now used by Jaguar Land Rover for Land Rover production. 
Originally a Ford assembly plant (the Ford Escort being its most prolific model) it was 
given to Jaguar in 2000 for production of the X-Type. 
•Ford still owns the transmission manufacturing operation at Halewood.
•Ryton-on-Dunsmore - Jaguar Land Rover announced that it will build a new Special 
Vehicle Operations development centre there in 2016. 
•The site was previously used by Rootes for aircraft production plant for World War 
Two, and later became the Rootes/Chrysler/Peugeot car plant which was closed in 
2006 and has since been completely demolished and the site cleared. 
•Wolverhampton Engine Plant - a new £500million facility, located at the i54 site in 
Staffordshire close to Wolverhampton to build the new Ingenium family of engines 
was officially opened by Her Majesty Queen Elizabeth II on Thursday October 30, 
2014.
•Holbrooks Lane, Coventry - by the time Swallow Sidecar Company started using the 
Jaguar name, they had relocated from Blackpool to Holbrooks Lane in Coventry. 
•Browns Lane - The most well-known site for Jaguar production from 1951, it was 
progressively run down and replaced by Castle Bromwich. Most of the plant has now 
been demolished and is now the home of Jaguar Land Rover's heritage center. 
•Radford - originally a Daimler bus plant but was later a Jaguar engine and axle plant. 
Closed by Ford in 1997 when it moved all Jaguar engine production to its Bridgend 
facility.
Brand new Jaguar car comes with white color is ready to hit the road that 
create impress on you!
Eye catching red Jaguar model car is creating impressive looks with new 
design and features
Experience the lunch of the new Jaguar car which is ready to fire !
Monday, May 21, 2012 
The Tata acquisition of Jaguar Land Rover is a superb example to include in research notes 
on takeovers and mergers. 
At the time (early 2008), Tata’s investment in JLR seemed to be poorly timed and there 
were many critics who questioned the strategic logic of the move as well as its timing. 
Shortly after the takeover, demand in the global market for luxury cars collapsed as a 
result of the financial crisis and Tata was forced to refinance to support its investment. 
Several years later, however, the takeover appears to be a compelling example of a 
successful acquisition which is generating substantial shareholder value for Tata as well as 
continued support from JLR’s many stakeholder groups in the UK.
Friday, June 13, 2014 
If there is one British brand that demonstrates the potential for successful trading with China it 
has to be Jaguar Land Rover (JLR). Ok, so JLR is now owned by Indian conglomerate Tata Group. 
But, to most consumers Jaguar and Land Rover are quintessentially British luxury brands – and 
brands which Chinese are demanding in increasing numbers. 
Over 80% of JLR's sales are to overseas markets and in 2012 China overtook the UK as JLR's 
biggest market. In 2012 sales in China grew by 71% to nearly 72,000 vehicles. By 2013, that had 
risen to over 90,000 vehicle sales in China. 
This is a phenomenal success story and is a great illustration of how a brand can exploit the 
opportunity presented by the emerging affluent middle class in China. 
For now JLR cars are imported into China ready-assembled. High import tariffs means that the 
selling prices in the showrooms of Beijing, Shanghai and other Tier 1 and Tier 2 cities are almost 
twice the equivalent price in the UK for comparable models.
To establish a foothold in the Chinese market. JLR set up a wholly-owned National 
Sales Company (NSC) in July 2010 to establish, manage and grow its dealer network 
there. 
However, it must have been clear to JLR that to really succeed in China in the fast-growing 
luxury car market, it needed to be able to manufacture in China. To do this, it 
would need to have a joint venture partner (a requirement in China for the automobile 
sector). 
The Chinese government enforces a 50 per cent foreign ownership limit in the car 
industry and also requires foreign-invested joint ventures to develop Chinese brands – 
such as GM’s popular Baojun sedan and the Zinoro, an electric vehicle developed by 
BMW’s China joint venture. 
In November 2012, JLR announced that it was to make vehicles in China for the first 
time after the Chinese Government approved a £1bn joint venture. JLR agreed a deal 
with Chery Automobile and will build a plant near Shanghai, which is due to open in 
2015.
Jaguar ppt
• 1922-Founded in the blackpool as swallow 
sidecar company. 
• 1960-Jaguar name 1st appeared in 1935. 
• 1975-Nationalized in due to financial 
difficulties. 
• 1984-Floated off as a separate co in the stock 
market. 
• 1990-Taken over by ford.
• Partnership with-i. 
The international federation of the red cross 
and red crescent Socities. 
ii. Born free 
iii. Climate care 
iv. The invictus games-London 2014
• Strengths 
Quality 
Culture 
Identity 
luxury 
• Weaknesses 
Narrow range of vehicles 
Dealership network 
No economies of scale
• Opportunities: 
Economic growth 
Japanese market opening up 
New technology readily available 
US$ exchange rate vis-à-vis DM
• Threats: 
Competition from Mercedes, Porsche & BMW 
Japanese may try to enter market 
Substitutes - what is a luxury car? 
US$ exchange rate fluctuations 
US legislation 
Government’s golden share 
Environmental pressures
Jaguar ppt
• Potential entrants: Japanese 
• Barriers: Economies of Scale: Large investment reqd; 
existing players enjoying large economies of scale; also 
high exit barriers due to high investment 
• Product differentiation: customers look for certain 
attributes in luxury cars 
• Capital requirements: Car makers require large 
investments; however, interest rates low 
• Access to distribution channels: Difficulty by Jaguar in 
Germany, secured Saibu in Japan, upgrading of 
distribution channels (divorce themselves from BL)
• Power of Buyers & Sellers: 
• Buyers demanding excellence, quality & 
service 
• Appears to be no forward/backward 
integration (except parts). However horizontal 
integration through acquisitions
• Threat of Substitutes 
• Other forms of transport 
• Volume car manufacturers (what is a luxury 
car?) 
• “Fashion statement through other means - 
Condo, etc
• Competitive Rivalry: 
• Appears low in the luxury cars? Mercedes & 
BMW in Europe; Lincoln & Cadillac in US 
• Different cars appeal to different people
• Late 1980s a period of economic recovery with increase in demand 
for luxury vehicles, oil prices down and interest rates low 
• More specifically, competition for Jaguar from Mercedes, BMW and 
Porsche in Europe (especially from Germany), and from Cadillac and 
Lincoln in the US 
• Fewer players in luxury market - less intensive competitive rivalry 
(Jaguar not in good position vis-à-vis competitors, Japan to enter 
market). 
• Adverse currency movements (Jaguar’s hedging in the right 
direction) and Government’s Golden share due; US regulations. 
• Threat from volume manufacturers who appeared to be able to 
match luxury cars on product attributes
• Jaguar successfully recreated quality culture 
• Jaguar taken on market orientation - customers 
paramount 
• Egan’s heart and minds approach - increased 
productivity 
• Jaguar upgraded distribution channels in various 
countries 
• Features in Jaguar cars not found in German 
makes - image of luxury 
• Boosted image: entered LeMans
• Distribution channel in Germany 
• Smaller range of vehicles compared to 
competitors 
• Could not radically alter vehicle design as this 
would damage luxury reputation (fuel 
efficient, more aerodynamic, green cars) 
• UNION problems with 11 unions - hence 
affects productivity
• Legal: 
• Legislation move in US - remove tax deductible 
status for cars > $21,000 
• Japan opening up 
• New emmision standards in Europe 
• Suppliers: 
• Improvement of Jaguar’s suppliers’ quality 
• Joint venture with GKN Sankey to produce body 
pressings instead of buying from Rover - 
Backward integration?
• Customers: 
• Customers of luxury cars mostly wealthy - 
want to make fashion statement 
• Customers expect quality, service & excellence 
• Competitors: 
• Mercedes, Porsche & BMW main competitors 
in luxury sector (Cadillac & Lincoln in US) 
• Acquisitions taking place
Jaguar ppt
Jaguar ppt
• For 2016, the weapons-grade Jaguar F-type R will be required to pass a good-behavior 
course and carefully route its 550 horsepower and 502 lb-ft of torque to 
all four wheels instead of two. Ironically, it’s in Britain—where antisocial-behavior 
orders are an actual civil offense—where the rear-wheel-drive R will carry on with 
its smoky, irreverent burnouts. 
• Although Jaguar is forcing all-wheel There Will Be Burnouts: Jaguar Will Still Sell 
RWD F-type R Outside of U.S. drive for every V-8 F-type headed to America, it will 
remain an option for overseas MARKETS including the U.K., according to Russ 
Varney, the F-type’s chief engineer, whom we spoke with at the L.A. auto show. 
Because Americans rarely custom order their rides like in Europe and dealers 
control most of the inventory mix, Jag executives decided that most R customers 
would select the pricier powertrain since they’ve already committed $100,000 to 
the top-dog R trim. And just like that, the rear-wheel-drive 2015 F-type R coupe is 
a one-and-done deal. Rear-wheel drive (along with a godsend six-speed manual) 
will be standard on all V-6 coupes and convertibles, with optional all-wheel drive 
on automatic F-type S models.
• As part of our commitment towards quality and customer 
satisfaction, Jaguar India has announced a voluntary recall 
on the Jaguar XF 2.2 litre diesel engine only (Model Year 
2013), to address potential fuel leak issues. 
• Owners will be notified and instructed to take their vehicles 
to a Jaguar dealer who will inspect vehicles for signs of fuel 
leakage. The affected cars will have the appropriate parts 
FITTED free of charge. Customers can continue to drive 
their cars in the interim period, but are being advised to be 
vigilant and contact their dealers immediately, should they 
detect fuel odour or fuel on the ground, which may be 
indicative of this issue.
Jaguar ppt

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Jaguar ppt

  • 3. Founded 1922 Founders Sir William Lyons and William Walmsley Headquarters Whitley, Coventry, United Kingdom Key people Cyrus P. Mistry (Chairman) Dr Ralf Speth (CEO)
  • 5. Jaguar was founded as the Swallow Sidecar Company in 1922, originally making motorcycle sidecars before developing passenger cars. The name was changed to Jaguar after World War II to avoid the unfavourable connotations of the SS initials. A merger with the British Motor Corporation followed in 1966, the resulting enlarged company now being renamed as British Motor Holdings (BMH), which in 1968 merged with Leyland Motor Corporation and became British Leyland, itself to be nationalised in 1975. Jaguar was de-merged from British Leyland and was listed on the London Stock Exchange in 1984, becoming a constituent of the FTSE 100 Index until it was acquired by Ford in 1990. Jaguar has, in recent years, manufactured cars for the British Prime Minister, the most recent delivery being an XJ in May 2010. The company also holds royal warrants from Queen Elizabeth II and Prince Charles.
  • 6. The Swallow Sidecar Company was founded in 1922 by two motorcycle enthusiasts, William Lyons and William Walmsley. leading to SS Cars Ltd. In 1935 the SS Jaguar name first appeared on a 2.5-litre saloon, sports models of which were the SS 90 and SS 100. Cash was short after World War II, and Jaguar sold the plant and premises of Motor Panels, a pressed steel body manufacturing company they had acquired in the late 1930s when growth prospects seemed more secure. The buyer was Rubery Owen. Nevertheless, Jaguar achieved relative commercial success with their early post war models; times were also tough for other Coventry-based auto-makers and the company was able to buy from John Black's Standard Motor Company the plant where Standard had built the six-cylinder engines it had been supplying to Jaguar.
  • 7. The subsequent engine (in various versions) was the mainstay powerplant of Jaguar, used in the XK 120, Mk VII Saloon, Mk I and II Saloons and XK 140 and 150. It was also employed in the E Type, itself a development from the race winning and Le Mans conquering C and D Type Sports Racing cars refined as the short-lived XKSS, a road-legal D-Type. Few engine types have demonstrated such ubiquity and longevity: Jaguar used the Twin OHC XK Engine, as it came to be known, in the Jaguar XJ6 saloon from 1969 through 1992, and employed in a J60 variant as the power plant in such diverse vehicles as the British Army's Combat Vehicle Reconnaissance (Tracked) family of vehicles, as well as the Fox armoured reconnaissance vehicle, the Ferret Scout Car, and the Stonefield four-wheel-drive all-terrain lorry. Properly maintained, the standard production XK Engine would achieve 200,000 miles of useful life.
  • 8. Two of the proudest moments in Jaguar's long history in motor sport involved winning the Le Mans 24 hours race, firstly in 1951 and again in 1953. Victory at the 1955 Le Mans was overshadowed by it being the occasion of the worst motorsport accident in history. Later in the hands of the Scottish racing team Ecurie Ecosse two more wins were added in 1956 and 1957. In spite of such a performance orientation, it was always Lyons' intention to build the business by producing world-class sporting saloons in larger numbers than the sports car market could support. Jaguar secured financial stability and a reputation for excellence with a series of elegantly styled luxury saloons that included the 3 litre and 3½ litre cars, the Mark VII, VIII, and IX, the compact Mark I and 2, and the XJ6 and XJ12. All were deemed very good values, with comfortable rides, good handling, high performance, and great style. Combined with the trend-setting XK 120, XK 140, and XK 150 series of sports car, and nonpareil E-Type,[citation needed] Jaguar's Elan as a prestige motorcar manufacturer had few rivals. The company's post-War achievements are remarkable, considering both the shortages that drove Britain (the Ministry of Supply still allocated raw materials) and the state of metallurgical development of the era. In 1950, Jaguar agreed to lease from the Ministry of Supply the Daimler Shadow 2 factory in Browns Lane, Allesley, Coventry, which at the time was being used by The Daimler Company Limited and moved to the new site from Foleshill over the next 12 months
  • 9. Explore the new Jaguar car that getting ready to fire in stadium road
  • 10. Pressed Steel Company Limited made all Jaguar's (monocoque) bodies leaving provision and installation of the mechanicals to Jaguar. In mid-1965 British Motor Corporation (BMC), the Austin-Morris combine, bought Pressed Steel. Lyons became concerned about the future of Jaguar, partly because of the threat to ongoing supplies of bodies, and partly because of his age and lack of an heir. He therefore accepted BMC's offer to merge with Jaguar to form British Motor (Holdings) Limited. At a press conference on 11 July 1965 at the Great Eastern Hotel in London, Lyons and BMC Chairman George Harriman announced, "Jaguar Group of companies is to merge with The British Motor Corporation Ltd., as the first step towards the setting up of a joint holding company to be called British Motor (Holdings) Limited". In due course BMC changed its name to British Motor Holdings at the end of 1966.
  • 11. Over the next few years it became clear that because of the low regard for many of the group's products insufficient capital could be provided to develop and begin manufacture of new models, including Jaguars, particularly if Jaguar were to remain a part of the group.[ In July 1984, Jaguar was floated off as a separate company on the stock market – one of the Thatcher government's many privatisations – to create its own track record. Installed as chairman in 1980, Sir John Egan is credited for Jaguar's unprecedented prosperity immediately after privatisation. In early 1986 Egan reported he had tackled the main problems that was holding Jaguar back from selling more cars: quality control, lagging delivery schedules, poor productivity, and laid off about a third of the company's 10,000-some employees to cut costs. Commentators have since pointed out he exploited an elderly model range on which all development costs had been written off and raised prices as well as intensifying the push to improve Jaguar's quality but in the USA the price rises were masked by a favourable exchange rate
  • 12. The Swallow Sidecar company (SSC) was originally located in Blackpool but moved to Holbrook Lane, Coventry in 1928 when demand for the Austin Swallow became too great for the factory's capacity.[51] In 1951, having outgrown the original Coventry site they moved to Browns Lane, which had been a wartime "shadow factory" run by The Daimler Company. Today, Jaguars are assembled at Castle Bromwich in Birmingham. The historic Browns Lane plant ceased trim and final operations in 2005, the X350 XJ having already moved to Castle Bromwich two years prior, leaving the XK and S-Type production to Castle Bromwich In 2000, Ford turned its Halewood plant over to Jaguar following the discontinuation of its long running Escort that year for Jaguar's new X-Type model. It was later joined by the second-generation Land Rover Freelander 2, from 2007. Jaguars ceased being produced at Halewood in 2009 following the discontinuation of the X-Type; Halewood now becoming a Land Rover-only plant.
  • 13. • Whitley Engineering Centre - Jaguar Land Rover's headquarters and a research and development centre. The older part of this plant was acquired from Peugeot in the 1980s, and was formerly a First World War airfield, an aircraft factory and then a missile factory before being sold to the Rootes Group (later Chrysler Europe). • Gaydon Engineering Centre - Jaguar Land Rover's other research and development centre. Formerly an RAF bomber base before being acquired by British Leyland and redeveloped as a vehicle design, development and testing centre. Part of this site is also the Aston Martin headquarters, development centre and factory. • Castle Bromwich - Jaguar Land Rover's main Jaguar assembly plant, producing the XF, XJ, XK and F-Type ranges. Originally an aircraft factory during World War Two - Spitfires were built there, it was later acquired by Pressed Steel Fisher and became a vehicle body assembly works, it came under the auspices of Jaguar through the merger with BMC in the 1960s.
  • 14. • Ryton-on-Dunsmore - Jaguar Land Rover announced that it will build a new Special Vehicle Operations development centre there in 2016. The site was previously used by Rootes for aircraft production plant for World War Two, and later became the Rootes/Chrysler/Peugeot car plant which was closed in 2006 and has since been completely demolished and the site cleared. • Wolverhampton Engine Plant - a new £500million facility, located at the i54 site in Staffordshire close to Wolverhampton to build the new Ingenium family of engines was officially opened by Her Majesty Queen Elizabeth II on Thursday October 30, 2014.
  • 15. HERE COMES PEBBLE BEACH FOR A FAMOUS CAR ...
  • 16. These are the three great passions we all share. Together, they form our mission: • We want to deliver more great products, faster than we have ever done before. • We want to be leader in the field of environmental innovation. • We want to be sure our customers always come first.
  • 17. • Our vision is to be the world’s leading brand for inspiring, creating and delivering a spring of adventure. • This is the bold and shared insight to inspires and stretches everyone to deliver extraordinary results for the customers.
  • 18. A Jaguar is built to create exhilaration, sense your responses and connect you seamlessly with the movement of the road; delivering complete reassurance and control. These qualities are now more accessible than ever under Jaguar Finance. There are various finance options available*, with a service tailored to suit your needs: Ready to Help At Jaguar Finance, you will receive prompt and professional assistance to meet your finance needs. The required coordination will be done by the Jaguar Finance representative, thus mitigating the burden on you.
  • 20. Customised for you A varied range of financial options* will be at your disposal. These options may be customised as per your required loan amount** and tenure**. Relaxation in Foreclosure Charges You may avail of special relaxation in foreclosure charges should you wish to foreclose your loan while upgrading to a new Jaguar. Committed to Timelines At Jaguar Finance, we are committed to timelines and assisting you with owning a Jaguar in the shortest possible time.
  • 21. There are various options available through Jaguar Finance, including: Jaguar Hand-Shake (LOW EMI) Allows a tenure of 84 months and thus distributes the loan amount over a longer period of time. This considerably reduces the EMI amount. Jaguar Privilege (100% Ex-showroom Finance) Allows 100% of the ex-showroom price of the vehicle to be covered under finance. This option may be available on select models and for select tenure only. Benefits: Gives you the freedom to drive home in a Jaguar on payment of a relatively smaller initial outlay.
  • 22. Jaguar Bespoke (Step-up Finance) Allows a tenure ranging from 36 to 60 months. Under this option, EMIs are designed to increase annually. Benefits: You get the benefit of a lower EMI in the initial years. Jaguar Independence (Balloon EMI Finance) Allows you to have an option of settling your loan with a larger installment (Balloon EMI) in the last month of the loan tenure. You may choose an agreement tenure ranging from 12 to 36 months and the amount of balloon payment. The EMI is then calculated at the prevailing rate after considering the chosen balloon amount as the last installment**. Benefits: Reduces your monthly EMIs. Jaguar Roar (Special Offers) Allows you to avail of special offers introduced by Jaguar Finance from time to time. Information on any prevailing special offers will be available with the Jaguar Finance representative at your nearest dealer. Other Options Jaguar Finance also allows you the flexibility and choice to claim customised finance options* to suit your required loan amount and loan tenure
  • 23. • Integrity • Excellence • Unity • Understanding • Responsibility
  • 24. • Segmentation • Niche Segment: i. Elite class customer segment ii. HNI customers Target Entrepreneur and stars Status symbols Positioning New luxury car
  • 25. • Product i. Sports car ii. Luxury executive saloon iii. Luxury coupe saloon • Place i. Mumbai ii. Delhi iii. Ahmedabad iv. Hyderabad
  • 26. • Price Price range ranges from Rs.35 lakhs to 1.5 crore • Promotion ATL 20% and BTL 80%
  • 27. • Mercedes Benz • BMW • AUDI
  • 28. • Want to Grow • Reduce dependence on US market - though most profitable, adverse currency movements and legislation seen as threats • Want to increase in Germany and enter Japan • Improve quality and dealer networks • Increase range of cars produced • Diversification (consultancy) and want to spend more on R & D
  • 29. • Generic strategy: differentiation (cost leadership is difficult as Jaguar does not have economies of scale and manpower productivity). Emphasize luxury and ample design. Emphasize participation in races. • Within differentiation, focus on wealthy buyers (Mercedes emphasizes on Engineering and attracts upcoming rich; BMW attracts yuppies - compete with S class & 7 Series rather than all)
  • 30. • Strategic Direction: market development and consolidation rather than product development (keep the small range; don’t go into consultancy, R&D). • Market development: China, HK, Taiwan & Singapore, oil rich SEA countries and ME • Consolidate in US and UK • However, Jaguar needs to continue to lower costs, improve quality and productivity (to support main strategies, and to forestall takeover after Government’s golden share
  • 32. The Paris Motor Show is always a special occasion. And 2012 was more special than most, with the unveiling of the new F-TYPE. On the eve of the show, the car was revealed with the 18th century Musée Rodin as a dramatic backdrop. The F-TYPE represents a return to Jaguar’s heartland: a two-seater, convertible sports car focused on delivering performance, agility and maximum driver reward. F-TYPE is a continuation of a sporting bloodline that stretches back more than 75 years and encompasses some of the most beautiful, thrilling and desirable cars ever built. “Ultra-precise, powerful, sensual and, most of all, it feels alive”. This is how Global Brand Director Adrian Hallmark describes Jaguar’s all-new convertible F-TYPE sports car. “Jaguar is a founder member of the sports car segment with a rich sporting bloodline: F-TYPE re-ignites that flame.”
  • 33. Los Angeles witnessed the US debut of two landmark models in 2012. First, the fastest, most powerful and agile sports saloon we’ve ever built: XFR-S. Lining up next to it the new F-TYPE – a return to the company’s heartland: a two-seater, convertible sports car focused on performance, agility and maximum driver reward. Developed by Jaguar Land Rover’s specialist ETO division, XFR-S delivers the goods on all fronts. It features bespoke powertrain, chassis and body enhancements that enable it to push the performance boundaries. Hitting 100km/h in 4.4 seconds, its 5.0 litre supercharged V8 takes you to a limited top speed of 300km/h. On unveiling the car Adrian Hallmark, Jaguar’s Global Brand Director, commented: “Sporting character is evident in all Jaguar saloons. In the XFR-S that character has been amplified, the result being a truly engaging car with a combination of technical innovation, assertive design and staggering performance that will satisfy the most demanding of drivers.”
  • 34. The Geneva Motor Show has a long history of hosting the most important automotive debuts, and this year was no exception. The show saw the fastest and most powerful saloon in the Jaguar’s history make its European debut – the XFR-S. Powered by the same 405 kW 5.0-litre supercharged V8 engine as the XKR-S, the new sports-saloon can hit 100km/h in 4.6 seconds from a standing start; with a top speed of 300km/h. Jaguar Global Brand Director Adrian Hallmark described it as “…a car of incredible potency…a visceral blend of power, driver involvement and control.” Jaguar 'Bloodline' Convoy The new 364 kW F-TYPE was joined by classic Jaguar XK 120, C-Type, D-Type and E-Type sports cars in a ‘Jaguar Bloodline’ sports car convoy to the Geneva Auto Salon. Naturally, the new F-TYPE took pride of place on our stand at the show. Before they set off from Belgium, 1988 Le Mans 24 hour race-winning driver Andy Wallace put a new Jaguar F-TYPE V8 S through its paces with a sprint run at Jabbeke.
  • 35. Jaguar unveiled two new additions to its R performance range at the New York Motor Show-the XJR and the XKR-S GT. Decisive power, definitive luxury: the new XJR The new XJR delivers supercar performance, assertive looks and the highest levels of luxury. This is the most focused, agile and responsive XJR ever, with a bespoke chassis, aerodynamic developments and a 5.0-litre supercharged V8 engine delivering an impressive 405 kW and 680Nm of torque. It takes you smoothly from 0-100km/h in just 4.0 seconds, to a top speed of 280km/h. To call the driving experience thrilling is an understatement. It’s unashamedly luxurious too, with an interior that’s as breathtaking as its performance. XJR is packed with technology to make the driving experience even more memorable. Calibrated Electronic Active Differential and Dynamic Stability Control systems offer enhanced handling. Its dynamic, muscular stance is enhanced by new 50.80 cm (20) ‘Farallon’ forged alloy wheels with bespoke low-profile tyres for maximum grip. Add the unique “R” exterior styling including sports exhaust quad pipes, bonnet louvres, a revised front bumper featuring a splitter, unique side sills and a rear spoiler, it looks like it means business.
  • 36. •THE LIGHTWEIGHT E-TYPE IS REBORN May 14 2014 Jaguar is to build six perfect reproductions of the original, race-bred Lightweight E-type that was created in 1963. The new cars are the ‘missing’ six vehicles from Jaguar’s Lightweight E-type project, which originally started in February 1963 with the objective of building 18 ‘Special GT E-type Cars’ •May 12 2014 •JAGUAR LAND ROVER DELIVERS STRONG APRIL SALES PERFORMANCE •Jaguar Land Rover, the UK's leading manufacturer of premium luxury vehicles delivered a record breaking sales performance in April, retailing 37,171 vehicles in the month, up 30% versus the same period last year. During the first four months of the year, Jaguar Land Rover sold 161,947 vehicles, up 12%
  • 37. January 16 2014 •JAGUAR LAND ROVER IN INDIA CONTINUES TO REGISTER INDUSTRY LEADING GROWTH •Jaguar Land Rover announced today, that it has once again registered strong calendar year growth of 22% in India. It sold 2913 cars over the course of the calendar year 2013 based on the launch of some class-leading models, strengthening of its dealership network and customer engagement initiatives taken in 2013 November 06 2013 • F-TYPE COUPÉ SET TO MAKE DYNAMIC DEBUT IN LA •Jaguar announces plans to make debut the new Jaguar F-TYPE Coupé – the most dynamically capable, performance-focussed Jaguar ever – on 19th November 2013 at the Los Angeles Auto Show.
  • 38. June 10 2013 •JAGUAR PROJECT 7 DEBUTS AT GOODWOOD FESTIVAL OF SPEED •Jaguar’s F-TYPE-inspired Project 7 concept has made its dynamic debut at this year’s Goodwood Festival of Speed. January 23 2012 •JAGUAR XKR-S AWARDED THE MOST DESIRABLE SUPER CAR 0F 2012 AT PARX SUPERCAR RALLY, MUMBAI •Mumbai, India, 23rd January, 2012 - The Jaguar XKR-S has been named the Most Desirable Super Car of 2012 at the fourth instalment of the Parx Super Car Rally that was held in Mumbai >
  • 39. November 28 2011 • JAGUAR XKR-S IS NAMED '2011 SPORTS CAR OF THE YEAR' •The Jaguar XKR-S has been awarded the title of '2011 Sports Car of the Year' by the respected German motoring magazine, Auto Bild Sportscars, following a poll of more than 70,000 of its readers September 16 2011 JAGUAR C-X16 PRODUCTION CONCEPT WINS AUTOWEEK "BEST IN SHOW" AWARD •Jaguar displayed its global product leadership and brand strength by winning one of the most important media awards, fromAutoweek, at the 2011 Frankfurt Motor Show
  • 40. September 02 2011 •JAGUAR AT PEBBLE BEACH •Jaguar Cars is celebrating its 50th year anniversary at the Pebble Beach Automotive Weekend June 21 2011 • JAGUAR C-X75 HYBRID SUPERCAR WINS AWARD •The Jaguar C-X75 Hybrid Supercar is named Most Significant Concept Vehicle of 2011 and receives the Concept Car of the Year Award
  • 44. WHAT IS THE XF? Sleek, dynamic, daring. XF is a fusion of sports car styling and outstanding saloon luxury. Its inspired engineering has won over 100 international awards – no wonder it’s seen as a game-changer in automotive design. Combining Jaguar style, luxury and technological innovation, it delivers an instinctive, rewarding driving experience. It looks alive and it feels alive.
  • 45. The Jaguar XF is a mid-size executive car introduced in 2008 to replace the S-Type. In January 2008, the XF was awarded the What Car? 'Car of the Year' and 'Executive Car of the Year' awards. The XF was also awarded Car of the Year 2008 from What Diesel? magazine. Engines available in the XF are 2.2-litre I4 and 3.0- litre V6 diesel engines, or 3.0 litre V6 and 5.0-litre V8 petrol engines. The 5.0 Litre engine is available in supercharged form in the XFR. From 2011, the 2.2-litre diesel engine from the Land Rover Freelander was added to the range as part of a facelift
  • 46. WHAT IS F-TYPE? Powerful, agile and distinctive, F-TYPE is a true Jaguar sports car, engineered for high performance and instantaneously responsive handling - the latest in a distinguished bloodline. Supercharged engines, lightweight aluminium body construction and advanced driving technologies deliver an experience that is intuitive, instinctive and alive.
  • 47. The F-Type convertible was launched at the 2012 Paris Motor Show, following its display at the Goodwood Festival of Speed in June 2012,and is billed as a successor to the legendary E-Type. In fact, the Series III E-Type already had a successor, in the form of the XJS, which was in turn replaced by the XK8 and XKR. The F-Type nevertheless returns to the 2-seat plan that was lost with the introduction of the Series III E-Type, which was available only in a 2+2-seat configuration. It was developed following the positive reaction to Jaguar's C-X16 concept car at the 2011 Frankfurt Auto Show.
  • 48. WHAT IS THE XJ? XJ is pure Jaguar. Its strong lightweight aluminium body provides superlative agility and handling. Innovative technology means XJ reacts to road conditions and other cars alike. And because there is ample space for passengers to relax, XJ is crafted to pamper too, appealing to your every sense. It looks alive. It feels alive. This is the extraordinary XJ.
  • 49. The Jaguar XJ is a full-size luxury saloon. The model has been in production since 1968 with the first generation being the last Jaguar car to have creative input by the company's founder, Sir William Lyons. In early 2003, the third generation XJ arrived in showrooms and while the car's exterior and interior styling were traditional in appearance, the car was completely re-engineered. Its styling attracted much criticism from many motoring journalists who claimed that the car looked old-fashioned and barely more modern than its predecessor, many even citing that the 'Lyons line' had been lost in the translation from Mark 2 into Mark 3 XJ, even though beneath the shell lay a highly advanced aluminium construction that put the XJ very near the top of its class.
  • 50. WHAT IS XK? XK is the Grand Tourer with the heart and soul of a sports car. Enjoy refined performance, luxury and the convenience of a 2+2 seating configuration. Two models are available: XKR and XKR-S. Both have an advanced all-aluminium body structure, are powered by 5.0 V8 engines and are available as Coupé or Convertible.
  • 51. The Jaguar XK is a luxury grand tourer introduced in 2006, where it replaced the XK8 launched in 1996. The XK introduced an aluminium monocoque bodyshell, and is available both as a two-door coupé and two-door cabriolet/convertible.[
  • 52. Jaguar began producing R models in 1995 with the introduction of the first XJR. Powered by a supercharged 6-cylinder engine, the car produced approximately 322 horsepower. With the revamped line of engines, the powerplant would be based on an eight-cylinder engine with supercharger from 1997 to present. The 1997–2003 XJR produced 370 horsepower (276 kW) and 385 pound-feet (522 N·m) of torque, taking the car to 60 mph (97 km/h) in 5 seconds. The new aluminium bodyshell from 2004 to 2009 and increased power to 400 hp (298 kW) and enhanced computer systems decreased the time to 60 mph (97 km/h) to 4.8 seconds. Starting after year 2000, XJRs were equipped with Jaguar's CATS (Computer Active Technology Suspension), which helped firm up the ride in sporty driving without compromising comfort during day-to-day use.
  • 53. “The car is the closest thing we will ever create to something that is alive.” The words of Jaguar’s founder, Sir William Lyons, find further expression in Alive DNA. Combining the three strands of Technology, Performance and Design, our DNA is why every Jaguar feels so distinctive, so instinctive, and so alive.
  • 54. WHAT IS ALIVE TECHNOLOGY? Every Jaguar is created to feel alive. So every innovation and technology in a Jaguar is developed to create a driving experience that always feels instinctive. It’s the guiding principle behind the technology in our cars today and the innovations we are making in our cars of the future. It’s why every Jaguar feels so distinctive, so instinctive, and so alive.
  • 55. ALIVE PERFORMANCE Alive Performance generates an unrivalled driving experience that feels responsive and instinctive on every second of every journey. It is constantly evolving for greater power, efficiency and refinement, making our cars more reactive and providing seamless feedback to the driver.
  • 56. ALIVE DESIGN Alive Design is about pushing the boundaries of what is possible, inspired by our founder, Sir William Lyons. 90 years ago he insisted that every car the company produced combined performance and beauty like no other. His uncompromising vision set new benchmarks that we live by now.
  • 57. The Jaguar S-Type, first appeared in 1999 and stopped production in 2008. It has now been replaced by the Jaguar XF. Early S-Types suffered from reliability problems but those were mostly resolved by the 2004 model year. The Jaguar X-Type was a compact executive car launched in 2001, while the company was under Ford ownership. Sharing its platform with a 2000 Ford Mondeo, the X-Type ceased production in 2009.
  • 58. The Jaguar company started production with the pre-war 1.5, 2.5 and 3.5-litre models, which used engines designed by the Standard Motor Company. The 1.5-litre four-cylinder engine was still supplied by Standard but the two larger six-cylinder ones were made in house. These cars have become known unofficially as Mark IVs. The first post-war model was the 1948 Mark V available with either 2.5- or 3.5-litre engines, and it had a more streamlined appearance than pre-war models, but more important was the change to independent front suspension and hydraulic brakes.
  • 59. The big breakthrough was the launch in 1948 of the XK120 sports car, powered with the new XK twin overhead camshaft (DOHC) 3.5-litre hemi-head six-cylinder engine designed by William Heynes, Walter Hassan and Claude Baily. This engine had been designed at night during the war when they would be on fire watch in the factory. After several attempts a final design was achieved. That is until owner William Lyons said "make it quieter". The car had originally been intended as a short production model of about 200 vehicles as a test bed for the new engine until its intended home, the new Mark VII saloon, was ready. The XK120's exceptional reception was followed in 1954 by the introduction of the derivative XK140, and a much revised XK150.
  • 60. Jaguar launched the E-Type in 1961. Along with sports cars, Jaguar maintained a strong place in the upscale saloon car market. Introducing the large Mark VII in 1951, a car especially conceived for the American market, Jaguar was overwhelmed with orders. The Mark VII and its successors gathered rave reviews from magazines such as Road & Track and The Motor. In 1956 a Mark VII won the prestigious Monte Carlo Rally.
  • 61. In 1955, the "2.4-Litre" saloon (subsequently known as the 2.4 Mark 1) was the first monocoque (unitary) car from Jaguar.[citation needed] Its 2.4-litre short-stroke version of the XK engine provided 100 mph (160 km/h) performance. In 1957, the 3.4-litre version with disk brakes, wire wheels and other options was introduced, with a top speed of 120 mph (190 km/h). In 1959, an extensively revised version of the car with wider windows and 2.4, 3.4, and 3.8-litre engine options became the Mark 2. The 3.8 Mark 2 was popular with British police forces for its small size and 125 mph (201 km/h) performance.
  • 62. The Mark VIII of 1956 and Mark IX of 1958 were essentially updates of the Mark VII, but the Mark X of 1961 was a completely new design of large saloon with all round independent suspension and unitary construction. The independent rear suspension from the Mark X was incorporated in the 1963 S-Type, which closely resembled the Mark 2, and in 1967 the Mark 2 name was dropped when the small saloon became the 240/340 range. The 420 of 1966, also sold as the Daimler Sovereign, put a new front onto the S-type, although both cars continued in parallel until the S-Type was dropped in 1968. The Mark X became the 420G in 1966.
  • 63. Of the more recent saloons, the most significant is the XJ (1968–1992). From 1968 on, the Series I XJ saw minor changes, first in 1973 (to Series II), 1979 (Series III), a complete redesign for 1986/1987 in XJ40, further modifications in 1995 (X300), in 1997 with V8- power (X308), and a major advance in 2003 with an industry-first aluminium monocoque-chassis (X350). The most luxurious XJ models carried either the Vanden Plas (US) or Daimler (rest of world) nameplates. In 1972, the 12-cylinder engine was introduced in the XJ, while simultaneously being offered in the E Type.
  • 64. 1992 saw the introduction of the mid-engined, twin-turbo XJ220, powered by a 542 bhp (404 kW; 550 PS) V6 engine. The XJ220 was confirmed the fastest production car in the world at the time after Martin Brundle recorded a speed of 217 mph (349 km/h) on the Nardo track in Italy. Over the years many Jaguar models have sported the famous chrome plated Leaping Jaguar, traditionally forming part of the radiator cap. Known as "The Leaper" this iconic mascot has been the subject of controversy in recent times when banned for safety reasons from cars supplied to Europe whilst it continued to be fitted on cars destined for the United States, Middle East and Far East. It has now been dropped from all the latest Jaguar models.
  • 66. The company has had major success in sports car racing, particularly in the Le Mans 24 Hours. Victories came in 1951 and 1953 with the C-Type, then in 1955, 1956 and 1957 with the D-Type. The manager of the racing team during this period, Lofty England, later became CEO of Jaguar in the early 1970s. Although the prototype XJ13 was built in the mid-1960s it was never raced, and the famous race was then left for many years. In 1982, a successful relationship with Tom Walkinshaw's TWR team commenced with the XJ-S competing in the European Touring Car Championship, which it won in 1984. In 1985, the TWR XJ-S won the Bathurst 1000 race. In the mid-1980s TWR started designing and preparing Jaguar V12-engined Group C cars for World Sports Prototype Championship races. The team started winning regularly from 1987, and won Le Mans in 1988 and 1990 with the XJR series sports cars. The Jaguar XJR-14 was the last of the XJRs to win, taking the 1991 World Sportscar Championship.
  • 67. • E1A — The 1950s E-Type concept vehicle • E2 A — The second E-Type concept vehicle, which raced at LeMans and in the USA • Pirana (1967) — Designed by Bertone • XJ13 (1966) — Built to race at LeMans, never run • XK 180 (1998) — Roadster concept based on the XK8 • F-Type (2000) — Roadster, similar to the XK8 but smaller • R-Coupé (2001) — Large four-seater coupé • Fuore XF 10 (2003) • R-D6 (2003) — Compact four-seat coupé • XK-RR — A high-performance version of last generation XK coupé • XK-RS — Another performance-spec version of last generation XK convertible • Concept Eight (2004) — Super-luxury version of the long-wheelbase model of the XJ
  • 68. • 1948–1954 XK120 • 1954–1957 XK140 • 1957–1961 XK150 • 1961–1974 E-Type • 1975–1996 XJ-S • 1992–1994 XJ220 • 1997–2006 XK8/XKR (X100) • 2006–2014 XK (X150) • 2013–present F-Type
  • 69. • 1950s C-Type • 1950s D-Type • 1960s E-Type Lightweight • 1985–1992 XJR-5 through XJR-17 • 2009 XFR Bonneville Salt Flats speed record • 2010 Jaguar RSR XKR GT2
  • 70. • Lotus Cars joined Jaguar, MIRA Ltd and Caparo on a luxury hybrid executive sedan project called "Limo-Green"—FUNDED by the UK Government Technology Strategy Board. The vehicle will be a series plug-in hybrid.
  • 71. •Whitley Engineering Centre - Jaguar Land Rover's headquarters and a research and development centre. The older part of this plant was acquired from Peugeot in the 1980s, and was formerly a First World War airfield, an aircraft factory and then a missile factory before being sold to the Rootes Group (later Chrysler Europe). •Gaydon Engineering Centre - Jaguar Land Rover's other research and development centre. Formerly an RAF bomber base before being acquired by British Leyland and redeveloped as a vehicle design, development and testing centre. Part of this site is also the Aston Martin headquarters, development centre and factory. •Castle Bromwich - Jaguar Land Rover's main Jaguar assembly plant, producing the XF, XJ, XK and F-Type ranges. Originally an aircraft factory during World War Two - Spitfires were built there, it was later acquired by Pressed Steel Fisher and became a vehicle body assembly works, it came under the auspices of Jaguar through the merger with BMC in the 1960s.
  • 72. •Solihull - Jaguar Land Rover's principal Land Rover assembly plant. This was originally an aircraft engine plant during World War Two, being used for as a Rover plant after the war. •The Jaguar XE will become the first Jaguar car to be assembled at the facility in late 2014. •Halewood, Merseyside - Now used by Jaguar Land Rover for Land Rover production. Originally a Ford assembly plant (the Ford Escort being its most prolific model) it was given to Jaguar in 2000 for production of the X-Type. •Ford still owns the transmission manufacturing operation at Halewood.
  • 73. •Ryton-on-Dunsmore - Jaguar Land Rover announced that it will build a new Special Vehicle Operations development centre there in 2016. •The site was previously used by Rootes for aircraft production plant for World War Two, and later became the Rootes/Chrysler/Peugeot car plant which was closed in 2006 and has since been completely demolished and the site cleared. •Wolverhampton Engine Plant - a new £500million facility, located at the i54 site in Staffordshire close to Wolverhampton to build the new Ingenium family of engines was officially opened by Her Majesty Queen Elizabeth II on Thursday October 30, 2014.
  • 74. •Holbrooks Lane, Coventry - by the time Swallow Sidecar Company started using the Jaguar name, they had relocated from Blackpool to Holbrooks Lane in Coventry. •Browns Lane - The most well-known site for Jaguar production from 1951, it was progressively run down and replaced by Castle Bromwich. Most of the plant has now been demolished and is now the home of Jaguar Land Rover's heritage center. •Radford - originally a Daimler bus plant but was later a Jaguar engine and axle plant. Closed by Ford in 1997 when it moved all Jaguar engine production to its Bridgend facility.
  • 75. Brand new Jaguar car comes with white color is ready to hit the road that create impress on you!
  • 76. Eye catching red Jaguar model car is creating impressive looks with new design and features
  • 77. Experience the lunch of the new Jaguar car which is ready to fire !
  • 78. Monday, May 21, 2012 The Tata acquisition of Jaguar Land Rover is a superb example to include in research notes on takeovers and mergers. At the time (early 2008), Tata’s investment in JLR seemed to be poorly timed and there were many critics who questioned the strategic logic of the move as well as its timing. Shortly after the takeover, demand in the global market for luxury cars collapsed as a result of the financial crisis and Tata was forced to refinance to support its investment. Several years later, however, the takeover appears to be a compelling example of a successful acquisition which is generating substantial shareholder value for Tata as well as continued support from JLR’s many stakeholder groups in the UK.
  • 79. Friday, June 13, 2014 If there is one British brand that demonstrates the potential for successful trading with China it has to be Jaguar Land Rover (JLR). Ok, so JLR is now owned by Indian conglomerate Tata Group. But, to most consumers Jaguar and Land Rover are quintessentially British luxury brands – and brands which Chinese are demanding in increasing numbers. Over 80% of JLR's sales are to overseas markets and in 2012 China overtook the UK as JLR's biggest market. In 2012 sales in China grew by 71% to nearly 72,000 vehicles. By 2013, that had risen to over 90,000 vehicle sales in China. This is a phenomenal success story and is a great illustration of how a brand can exploit the opportunity presented by the emerging affluent middle class in China. For now JLR cars are imported into China ready-assembled. High import tariffs means that the selling prices in the showrooms of Beijing, Shanghai and other Tier 1 and Tier 2 cities are almost twice the equivalent price in the UK for comparable models.
  • 80. To establish a foothold in the Chinese market. JLR set up a wholly-owned National Sales Company (NSC) in July 2010 to establish, manage and grow its dealer network there. However, it must have been clear to JLR that to really succeed in China in the fast-growing luxury car market, it needed to be able to manufacture in China. To do this, it would need to have a joint venture partner (a requirement in China for the automobile sector). The Chinese government enforces a 50 per cent foreign ownership limit in the car industry and also requires foreign-invested joint ventures to develop Chinese brands – such as GM’s popular Baojun sedan and the Zinoro, an electric vehicle developed by BMW’s China joint venture. In November 2012, JLR announced that it was to make vehicles in China for the first time after the Chinese Government approved a £1bn joint venture. JLR agreed a deal with Chery Automobile and will build a plant near Shanghai, which is due to open in 2015.
  • 82. • 1922-Founded in the blackpool as swallow sidecar company. • 1960-Jaguar name 1st appeared in 1935. • 1975-Nationalized in due to financial difficulties. • 1984-Floated off as a separate co in the stock market. • 1990-Taken over by ford.
  • 83. • Partnership with-i. The international federation of the red cross and red crescent Socities. ii. Born free iii. Climate care iv. The invictus games-London 2014
  • 84. • Strengths Quality Culture Identity luxury • Weaknesses Narrow range of vehicles Dealership network No economies of scale
  • 85. • Opportunities: Economic growth Japanese market opening up New technology readily available US$ exchange rate vis-à-vis DM
  • 86. • Threats: Competition from Mercedes, Porsche & BMW Japanese may try to enter market Substitutes - what is a luxury car? US$ exchange rate fluctuations US legislation Government’s golden share Environmental pressures
  • 88. • Potential entrants: Japanese • Barriers: Economies of Scale: Large investment reqd; existing players enjoying large economies of scale; also high exit barriers due to high investment • Product differentiation: customers look for certain attributes in luxury cars • Capital requirements: Car makers require large investments; however, interest rates low • Access to distribution channels: Difficulty by Jaguar in Germany, secured Saibu in Japan, upgrading of distribution channels (divorce themselves from BL)
  • 89. • Power of Buyers & Sellers: • Buyers demanding excellence, quality & service • Appears to be no forward/backward integration (except parts). However horizontal integration through acquisitions
  • 90. • Threat of Substitutes • Other forms of transport • Volume car manufacturers (what is a luxury car?) • “Fashion statement through other means - Condo, etc
  • 91. • Competitive Rivalry: • Appears low in the luxury cars? Mercedes & BMW in Europe; Lincoln & Cadillac in US • Different cars appeal to different people
  • 92. • Late 1980s a period of economic recovery with increase in demand for luxury vehicles, oil prices down and interest rates low • More specifically, competition for Jaguar from Mercedes, BMW and Porsche in Europe (especially from Germany), and from Cadillac and Lincoln in the US • Fewer players in luxury market - less intensive competitive rivalry (Jaguar not in good position vis-à-vis competitors, Japan to enter market). • Adverse currency movements (Jaguar’s hedging in the right direction) and Government’s Golden share due; US regulations. • Threat from volume manufacturers who appeared to be able to match luxury cars on product attributes
  • 93. • Jaguar successfully recreated quality culture • Jaguar taken on market orientation - customers paramount • Egan’s heart and minds approach - increased productivity • Jaguar upgraded distribution channels in various countries • Features in Jaguar cars not found in German makes - image of luxury • Boosted image: entered LeMans
  • 94. • Distribution channel in Germany • Smaller range of vehicles compared to competitors • Could not radically alter vehicle design as this would damage luxury reputation (fuel efficient, more aerodynamic, green cars) • UNION problems with 11 unions - hence affects productivity
  • 95. • Legal: • Legislation move in US - remove tax deductible status for cars > $21,000 • Japan opening up • New emmision standards in Europe • Suppliers: • Improvement of Jaguar’s suppliers’ quality • Joint venture with GKN Sankey to produce body pressings instead of buying from Rover - Backward integration?
  • 96. • Customers: • Customers of luxury cars mostly wealthy - want to make fashion statement • Customers expect quality, service & excellence • Competitors: • Mercedes, Porsche & BMW main competitors in luxury sector (Cadillac & Lincoln in US) • Acquisitions taking place
  • 99. • For 2016, the weapons-grade Jaguar F-type R will be required to pass a good-behavior course and carefully route its 550 horsepower and 502 lb-ft of torque to all four wheels instead of two. Ironically, it’s in Britain—where antisocial-behavior orders are an actual civil offense—where the rear-wheel-drive R will carry on with its smoky, irreverent burnouts. • Although Jaguar is forcing all-wheel There Will Be Burnouts: Jaguar Will Still Sell RWD F-type R Outside of U.S. drive for every V-8 F-type headed to America, it will remain an option for overseas MARKETS including the U.K., according to Russ Varney, the F-type’s chief engineer, whom we spoke with at the L.A. auto show. Because Americans rarely custom order their rides like in Europe and dealers control most of the inventory mix, Jag executives decided that most R customers would select the pricier powertrain since they’ve already committed $100,000 to the top-dog R trim. And just like that, the rear-wheel-drive 2015 F-type R coupe is a one-and-done deal. Rear-wheel drive (along with a godsend six-speed manual) will be standard on all V-6 coupes and convertibles, with optional all-wheel drive on automatic F-type S models.
  • 100. • As part of our commitment towards quality and customer satisfaction, Jaguar India has announced a voluntary recall on the Jaguar XF 2.2 litre diesel engine only (Model Year 2013), to address potential fuel leak issues. • Owners will be notified and instructed to take their vehicles to a Jaguar dealer who will inspect vehicles for signs of fuel leakage. The affected cars will have the appropriate parts FITTED free of charge. Customers can continue to drive their cars in the interim period, but are being advised to be vigilant and contact their dealers immediately, should they detect fuel odour or fuel on the ground, which may be indicative of this issue.