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Is privacy dead
1.
How 16 years
ofWeb commerce has utterly transformed what privacy means in the 21st centaury
2.
© 2010 Shivercube
Connects humanity Free information Unlimited information It’s open Allows infinite opportunities Makes us immortal
3.
© 2010 Shivercube Nonmonetary
Market Free: The Future of a Radical Price. Chris Anderson
4.
© 2010 Shivercube TheThree-Party
Market Free: The Future of a Radical Price. Chris Anderson
5.
© 2010 Shivercube
http://www.nytimes.com/imagepages/2008/03/10/technology/20080310_PRIVACY_GRAPHIC.html
6.
© 2010 Shivercube
The product online is not the content, it’s you The digital fingerprint More valuable than gold Pay with privacy, not money Thoughts and actions are tracked and traded Consumers are now commodities How much would you charge for someone to read your personal diary?
7.
© 2010 Shivercube
Who does the cookie say you are? Are you the same person online as you are in real life? Computers don’t understand context We ask search engines questions that we would never even consider asking another human being
8.
© 2010 Shivercube
We all want something for nothing MostWeb use is free You pay less, receive more Have more money to spend on other things Improves general wealth Free makes us happy
9.
© 2010 Shivercube
Digital information is valuable, but can’t be returned Will you feel the same way about what you did last night, not just the next morning, but also 40 years later? Data collected today can have unintended consequences later We have to all live like celebrities Once it’s there, it’s there for good
10.
© 2010 Shivercube
Who really owns all that information? What if the company gets sold Do you really trust them? In exchange for a freeWeb, our privacy has become a commodity TheWeb isn’t a closed private bubble It’s all public We’re having conversations with computers across the world We are all being watched
11.
© 2010 Shivercube
Each individual treated uniquely Personalised experiences TheWeb isn’t a broadcasting mechanism It’s a narrowcasting mechanism It’s good as long as it’s free! There’s a risk-reward ratio Reward outweighs the risk Convenience triumphs
12.
© 2010 Shivercube
Personalised experience Gives an advantage over traditional shops Amazon tells you what you might like to buy Netflix tells you what movies you might like “Recommendation engines are very good at figuring out what people like me would do and telling me what that is. So I can then find out what people like me do. I can become much more like a person like me… Recommendation engines, by telling me what people like me do, and encouraging me to be like a person like me, they help me to become more prototypically one of my kind of person. And the more like one of my kind of person I become, the less me I am, and the more I am a demographic type.”– Douglas Rushkoff
13.
© 2010 Shivercube
Web created by scientists who wanted to share information Web and money did not go together Commerce originally outlawed Then cameAmazon Then ecommerce revolution began Then cameGoogle Then the advertisement revolution began
14.
© 2010 Shivercube
An advertising company One of the biggest money-making machines in history One of the most powerful companies in the world And they did it all by giving away things for free
15.
© 2010 Shivercube
True to the nature of theWeb Everything is free Gives information at your fingertips Adwords serves a single ad to a single person Every time Tries to make ads relevant to the content If you don’t like them, you don’t have to click them They still make money and give you free services
16.
© 2010 Shivercube
$200 per second in 2009 $6.5 billion in profit for the year They’re going to make money out of you eventually You’re eventually going to view an ad Or click an ad Very targeted ad serving Beginnings of a monopoly over advertising http://www.penn-olson.com/2010/01/22/money-googles-2009-net-profit-rose-by-50/
17.
© 2010 Shivercube
Reads your email Analyses it Places ads in the sidebar, based on email content It’s free, but they’re listening Has it gone too far?
18.
© 2010 Shivercube
numb fingers 60 single men dog that urinates on everything how to kill oneself by natural gas fear that spouse contemplating cheating depression and medical leave http://www.nytimes.com/2006/08/09/technology/09aol.html?_r=1
19.
© 2010 Shivercube
In 2006, AOL released a file Contained searches over the last 3 months Users only identified by a numerical code But information is so personal User 4417749 Thelma Arnold 62 year old woman http://www.nytimes.com/2006/08/09/technology/09aol.html?_r=1
20.
© 2010 Shivercube
Willingly give away personal information Facebook Connect Tracks websites Gives third parties access to personal information Special partners automatically get access Yelp RottenTomatoes
21.
© 2010 Shivercube
Track where you’ve been Determine what you like Track what types of things you’ve been buying Predict what you’re likely to buy in the future Very valuable to advertisers
22.
© 2010 Shivercube
23.
© 2010 Shivercube
Virtually irrevocable persistent cookies Uses several storage mechanisms Recreates itself whenever deleted A browser exploit Likely to be fixed in the future http://samy.pl/evercookie/
24.
© 2010 Shivercube
TheWeb has to stay open Innovation has to continue The longer we’re online, the more attention we pay The more information a business can capture The more ads they can sell It could be a good thing Personal information makes our experiences better
25.
© 2010 Shivercube
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