1. MHR 422
Pitching Your Business
Entrepreneurial Management
Stefan Koehler

2. © 2006 WAVE
Agenda
•Deadlines, syllabus revision
•Idea generation exercise
•Pitching your business
•Presenting to Investors

3. © 2006 WAVE
Syllabus Revisions
•October 2 - Legal structures instead of project day
•October 7 - Mason Shepherd case instead of guest
speaker
•October 30 - Project day
•November 13 - Guest Speaker Bruce Schneider,
Schneider Industries
•December 2 - Guest Speaker Adrian Reif, Yum Butter

4. © 2006 WAVE
Deadlines
•October 7 (Thursday): Project Proposal
•October 16 (Thursday): Idea for Elevator Pitch

5. © 2006 WAVE
Idea Generation
 Get together in your team
 Brainstorm ideas for a new company in higher education
 Pitch idea to class in 60 sec. Include
 Hook
 Your name / name of business
 Problem / solution
 Market quantification
 Call for action
 Vote on best idea

6. © 2006 WAVE
Elements of an Elevator Pitch
•“Hook”
•Name
•Problem and Solutions
•Quantification of Market Opportunity
•Call for Action
•Passion

7. © 2006 WAVE
Elevator Pitch - Keys to Success
•Get them to like you
•Be memorable
•Tell a story / anecdote / analogy
•Leave them wanting more / induce greed

8. © 2006 WAVE
Putting the Pitch Together
•Write it out
•Condense
•Read it out loud, record, listen, revise
•Practice with someone, video & critique yourself
•Memorize, but don’t make it sound rehearsed
•Bring sample if possible

9. © 2006 WAVE
Elevator Pitch Class Project
•60 sec = limit
•150 - 225 words = 1 min.
•Pitch own idea or borrow early stage idea
•Call for action can be asking for $100K
•Be passionate about idea
•Practice, practice, practice, no notes