3. General overview of industry
Energy retailer in Australia
Buying power from power houses
Selling to the households and
businesses as a middleman
Online base retailing
Providing a wide range of service
through online like bill pay, sign
up, marketing
promotion, controlling energy
usage
4. Team chosen technology for
AGL
Cloud computing
Mizanur Rahman
E-commerce
Mahamudul Hasan
ECRM
Shree Shrestha
5. What is cloud computing
Computing resources like hardware and software is being
used and delivered as a service over a computer network
mainly through internet
The term comes from the common use of a cloud-shaped
symbol as a concept for the multifaceted infrastructure it
contains in system diagrams
Delivers remote service with a user's data, software and
computation
6. Cloud computing continue
It delivers remote service with a
user's data, software and
computation
Cloud computing providers offer
their services according to
several fundamental models
like infrastructure as a service
(IaaS), platform as a service
(PaaS), and software as a service
(SaaS)
7. The impact of cloud computing
Through cloud computing, users can access cloud-
based applications through a web browser or a light-
weight desktop or mobile app while the business and
user's data are stored on servers at a remote location
All the infrastructures are now based on cloud computing
so they do not need to have any infrastructures to do their
operations
AGL can store their files, customer’s data and so many
things on cloud
8. Positive way of cloud computing
Cloud computing encompasses a concatenation of well IT
infrastructure that have great impact in terms of
cost, speed, and agility.
Retailers like AGL is using this new technology for
improving their service towards the customers
Virtualization of data center where data are stored in
computing resources in cloud
Great importance to the needs of customers, business
partners, and associates which is dramatically improving
the economics and business agility of AGL
10. Competitive advantages
To catch up to the new
customer-driven demands
Sustain its positions
against its competitors.
Origin is the main
competitor for AGL
Customer get better service
because of competition
11. Return on investment
Reducing cost increasing more
profit
Investing more money for
greater customer service
Less investment for
infrastructure
AGL providing great promotion
to customers because of low
maintenance cost
12. Customer convenience
Cloud computing provide a
great mode of customer
convenience
Through SaaS provide
different applications for
customers
AGL provides mobile
application for paying bills
and to check energy usage
13. Meet demand from customers
and suppliers
Building a strong relationship
between customers and
suppliers
PaaS by cloud computing
creates dynamic web page
which provide a wide
experience for the customers
Cloud server keeping a huge
number of data for customer’s
need for AGL
14. Streamline operation
create integrity, continuity and
consistency across
processes, allow information to
be easily shared throughout the
entire organization
Through the IaaS AGL are
maintaining a wide range of data
storing with integrity where it is
easy to maintain data processing
15. Challenges of implementing and
operating the technology
Cloud computing needs some
assistant from other technology
like wireless technology, high
speed internet and so on.
Find harder to provide all the
facilities at the same time
Some legal and ethical issues
Low speed internet obstructs to
follow data spontaneously
through the cloud
16. Future prospect for the
technology
PaaS in web server for more
dynamic website
No physical server
More convenient application
AGL getting dependent on cloud
reducing papers work
New project Green power
Plant more trees instead of using
trees for producing papers
17. Conclusion
Cloud computing has a great advantages throughout the
whole organization in AGL.
Providing a huge range of IT infrastructure service
through internet.
It creates a demandable way for both the suppliers and for
the customers.
18. E-commerce
Electronic commerce is commonly
known as e-commerce.
Buying and selling products to the
customer over the internet with the
help of internet connected devices
such as computer, mobile is known
as e-commerce.
E-commerce is subdivided into
three categories such as B2B, B2C
and B2G.
19. Impact of this technology
E-commerce enables AGL company
to reach higher number of customer.
Cut the cost of traditional retailing
method.
Customer can easily check their
products with the sufficient number
of help and query for buying it.
Easy to provide products
promotion.
E-commerce helps to save time and
reduce expenses.
20. Positive way of using this
technology
Company run very smoothly after creating this
ecommerce model.
Because of web application customer can check their
promotion, features, general query, percentages of the
product they can comfortably buy their products.
Company has developed their secure payment method so
that customer can comfortably buy their products.
21. Organisational advantages
Competitive advantages
For having a ecommerce website consumer can know about
the company how big are they, how they have given their
price, how their firms are.
It helps to judge consumer about the company.
Return on investment
Due to increase high number of online customers AGL
company can easily sell their electricity.
By providing a reserved price on their product company can
earn profit very easily.
22. Organisational advantages
continuing……..
Provide customer convenience
In ecommerce website there are log in and register system from
where we can get the customer details and we can send them the
products promotion and the best product for them that they are
looking for.
using third party payment method like PayPal system for customer
so they can buy products comfortably providing their credit card
number.
Meet demand from customer
Ecommerce has the cookie management system software when
customer will get access to the website it will automatically set the
cookies to the customers pc and track customers activity.
23. Organisational advantages
continuing……..
Company can know where customers find the difficulties
while purchasing product.
It helps to meet the demand of the customer.
Streamline operation
Ecommerce will show the AGL product with the best price
and customer will get the product with the shortest possible
time frame.
24. Challenges of implementing and
operating this technology
Qualified people need to hired.
Difficult to design and implement new technology for the
business.
Privacy issue
Privacy issues will be maintain if customer details keep safe and
secure not to share with any other businesses or third party.
Security issue
Security issues are need to be focused there are some server will be
used for that purpose it is important to use all licensed application.
Ethical issue
Ethical issue need to consider as well in the ecommerce. In that
perspective it is highly suggested for the company to use
professional IT people.
25. Future prospect of this
technology
It will help to keep relation with the business.
Customer will know about AGL and they will stay with
this business.
Interaction will be happening with the customer and
business.
It will help to create trust among consumers for the
business.
Gain more customers for the website.
26. Conclusion
E-commerce has the great advantages throughout the
whole organization in AGL.
It provides a huge range of service to the entire customer.
It has the ability to spread information about products to
the customer.
It enables AGL company to reach globally.
27. ECRM
E-CRM (Customer relationship
management)
An enterprises using IT technology
to integrate internal organisation
resources and external marketing
strategies to understand and fulfil the
customer’s needs.
An activity to manage customer
relationship by using internet, web
browser or other electronic touch
points.
28. Impact of this technology
Create a customer focused culture in the organisation
Adopt customer based managers to access satisfaction
Develop and end-to-end process to serve the customers
Help customers to figure out the solution of their problems
and queries
29. Positive way of using this
technology
Cost effective and easy to implement
More Customers interaction
It gives information on right topic, in right amount in right
time
Helps in achieving goal implementing appropriate
strategies through effective data analysis and enhancing
greater customer satisfaction
30. Organisational advantages
Return on investment (ROI)
Increase Competitive advantages
Provide customer convenience
Meet demand for customers and suppliers
31. Challenges of implementing and
operating this technology
Designing, creating and implementing the new technology
is always risky and challenging
High skilled and qualified professionals should be hired
Increasing the customers loyalty
Retaining the long last relationship with the customers
Improving customer service
32. Future prospect of this
technology
Helps in building the strong bond between the consumers
and suppliers
Ease customers to know about plans, facilities provided by
AGL on right time
Frequent interaction between the company and the
customers
Speed up the transactions so as saving lots of time
Gives a detail information of costs and bills charged even
staying at home or on the way using mobile
33. Conclusion
E-CRM summons the customers needs and desires thereby
building a good relations between customers and suppliers
Helps in the rapid development of an organisation
More participants
Helps to achieve competitive advantages and target goal in
this highly competitive market
Helps identify appropriate strategies through effective data
analysis and enhancing greater customer satisfaction.
34. Reference
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MBA 614 week 5 assignment by Enrique Marroquin:
http://www.scribd.com/doc/25462050/MBAS614-Week-5-Assignment
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