In November 2009, I spoke at a PRSA-NCC (National Capital Chapter) event geared towards associations and non-profits. We examined how these groups can break through the haze surrounding social media and use it effectively to further their missions.
3. Nonprofits & Social Media 88% experimenting, 51% active users 85% will use SM more 61% intrigued but struggle with SM Source: Weber Shandwick Social Impact Survey, Nov. 12, 2009: http://impact.webershandwick.com/?q=social-impact-survey-finds-88-nonprofits-experimenting-social-media
31. Results 4,800 pledges (380% > goal) 1st 1k pledges in 28 hours > 19k site visitors $28k for Share Our Strength (@95% 1st-time donors) 2,600 members of Facebook Cause 560k servings of food to food banks in 4 cities Courtesy: Scott Henderson & MediaSauce
32. Social Media Smarts Listen well Integration = Efficiency Focus on inbound v. outbound Don’t go long, go short
33. KPIs Business Objectives Courtesy: KD Paine & Partners
34. KPIs Business Objectives Courtesy: KD Paine & Partners
35. Remember… “Social media” is not a strategy Integrate SM with other tactics & MSM Align with business objectives Identify & work towards KPIs Take your time… but commit Image: http://www.flickr.com/photos/hdbizblog/3510994588/in/set-72157617833514202/