Director of Kit at Shopify, Michael Perry, talks about Kit, Facebook Ads, marketing, etc.

1. Hi, I’m Michael Perry.

2. Hi, I’m Michael Perry.

3. Hi, I’m Michael Perry.

4. Hi, I’m Michael Perry.

5. Running a business is hard.

6. It feels impossible.

7. Accounting

8. Customer Support

9. Inventory Management

10. Production

11. Logistics

12. Marketing

13. Website Optimization

14. + everyday life

16. Website
Optimization
Customer
Support
Accounting
Inventory
Production
Logistics
Marketing

17. Email marketing
SEO
A/B Testing
Videos ads
Instagram
Facebook
Twitter
Snapchat
YouTube
Affiliate marketing
Promotions
Conversion optimization
Content marketing
Google product listing ads

18. Email marketing
SEO
A/B Testing
Videos ads
Instagram
Facebook
Twitter
Snapchat
YouTube
Affiliate marketing
Promotions
Conversion optimization
Content marketing
Google product listing ads
Facebook

19. Facebook
Single product
Carousel ads
Pixel placement
Conversion tracking
Videos ads
Retargeting

20. • Generate and place a Facebook pixel on your website to capture
data on visitors and log events
• Create custom audience from previous customers or create
website custom audience from web traffic captured by pixel
• Create lookalike audience from custom audience or website
custom audience
• Create ad campaign, set budget and placement
• Measure success of campaign
Facebook Ads

22. Here’s what the future could look like.

23. Hey Michael, Tobi just gave
us a negative review on our
“MP hustle” socks. Do you
mind if I email him on your
behalf to try and smooth
things over?

24. Hey Michael, Tobi just gave
us a negative review on our
“MP hustle” socks. Do you
mind if I email him on your
behalf to try and smooth
things over?
Yes

25. Hey Michael, Tobi just gave
us a negative review on our
“MP hustle” socks. Do you
mind if I email him on your
behalf to try and smooth
things over?
Cool. I’ve sent Tobi an email,
please look out for his
response. In the future,
should I send unhappy
customers a 20% discount
code to make things right?
Yes

26. Hey Michael, Tobi just gave
us a negative review on our
“MP hustle” socks. Do you
mind if I email him on your
behalf to try and smooth
things over?
Cool. I’ve sent Tobi an email,
please look out for his
response. In the future,
should I send unhappy
customers a 20% discount
code to make things right?
Yes
Yes

27. us a negative review on our
“MP hustle” socks. Do you
mind if I email him on your
behalf to try and smooth
things over?
Cool. I’ve sent Tobi an email,
please look out for his
response. In the future,
should I send unhappy
customers a 20% discount
code to make things right?
Yes
Yes
Will do! Have a good day,
Michael!

28. Hey Michael, Harley has
been an incredibly loyal
customer. He’s just made his
5th purchase in 2 months.
Should I send him a promo
code from you for 25% off his
next purchase?

29. Hey Michael, Harley has
been an incredibly loyal
customer. He’s just made his
5th purchase in 2 months.
Should I send him a promo
code from you for 25% off his
next purchase?
Yes

30. Hey Michael, Harley has
been an incredibly loyal
customer. He’s just made his
5th purchase in 2 months.
Should I send him a promo
code from you for 25% off his
next purchase?
Boom. Just sent Harley a nice
thank you note with the
promo code on your behalf.
Have a great day!
Yes

31. Hi Michael! I saw on your
calendar you are slammed
today, would you like me to
have lunch delivered to you
at the office n the next 10
minutes?

32. Hi Michael! I saw on your
calendar you are slammed
today, would you like me to
have lunch delivered to you
at the office n the next 10
minutes?
Great. Uber Delivery is
Yes

33. Hi Michael! I saw on your
calendar you are slammed
today, would you like me to
have lunch delivered to you
at the office n the next 10
minutes?
Great. Uber Delivery is
showing these options,
which do you prefer:
1. California roll for $10
2. Super Burrito for $12
3. Pad Thai with beef for $14
Yes

34. Hi Michael! I saw on your
calendar you are slammed
today, would you like me to
have lunch delivered to you
at the office n the next 10
minutes?
Great. Uber Delivery is
showing these options,
which do you prefer:
1. California roll for $10
2. Super Burrito for $12
3. Pad Thai with beef for $14
Yes
1
Sounds good. I got that

35. at the office n the next 10
minutes?
Great. Uber Delivery is
showing these options,
which do you prefer:
1. California roll for $10
2. Super Burrito for $12
3. Pad Thai with beef for $14
Yes
1
Sounds good. I got that
ordered for you, and it should
arrive in the next 10 minutes.
The driver will call you when
they arrive out front.

36. Hi Michael, I saw we just got
a charge back from a
customer who successfully
received their product.
Would you like me to file a
dispute?
1. Yes
2. No

37. Hi Michael, I saw we just got
a charge back from a
customer who successfully
received their product.
Would you like me to file a
dispute?
1. Yes
2. No
Yes

38. Hi Michael, I saw we just got
a charge back from a
customer who successfully
received their product.
Would you like me to file a
dispute?
1. Yes
2. No
Great. Will keep you updated.
Yes

39. Hi Michael, I saw we just got
a charge back from a
customer who successfully
received their product.
Would you like me to file a
dispute?
1. Yes
2. No
Great. Will keep you updated.
Yes
Thank you

40. Hi Michael, I saw we just got
a charge back from a
customer who successfully
received their product.
Would you like me to file a
dispute?
1. Yes
2. No
Great. Will keep you updated.
Yes
Thank you
No problem.

41. Help is here.
What do you wish someone
could do for you?

42. Help is here.
What do you wish someone
could do for you?

43. mp@shopify.com