Expand your audience with mobile apps. Viktor Marohnic from ShoutEm and Dan Patterson from ABC Radio will share how today's technology enables you to turn your great content into a useful location based / real time mobile service, on an extremely low budget. Launching feature rich mobile apps has become as easy as launching a blog. What are the best practices, what does that mean for you? More work, more readers, more engagement? Recently we've worked with a few bloggers and took them to completely new dimension using location based technology and mobile apps. We will show you how we turned a food blogger into a location based service, and a local news blogger into a mobile community practically overnight. http://blogworld-nyc2011.sched.org/event/7774608c4b4653f75edff185818d4edd

5. Writing about top places to eat and have coffee

6. Organizing food tasting eventswww.youngandfoodish.com

7. How to transform a blogger into a Location Based Service overnight http://vimeo.com/23259842

8. More examples of mobile apps for blogs

9. Gone To New York 7

10. Live Demo

11. WeHarlem.com 9

12. Musicians can go mobile as well Gavin Friday / The MuseBox The MuseBox is a music agency based in SoHo, NYC. They represent hundreds of indie musicians, bands and artists. They realized that in addition to their standard service offerings of PR, marketing, blogs and website strategies, the mobile channel is a powerful way to reach a young audience and drive additional revenue through iTunes purchases. They launched their first app for Gavin Friday ahead of the release of his new album, “catholic”.

13. Mobile strategy for radio stations Dan Patterson Digital Platform Manager ABC News Radio

14. Apps should be easy!