Potawatomi Hotel & Casino implemented Shoutlet's social media management platform to more efficiently manage their social media accounts across multiple departments and platforms. This increased their team efficiency by 75% by streamlining the content planning, approval, and posting process through features like a collaborative calendar. It freed up time for the social media team to focus more on strategic engagement with fans and developing high-quality content.

1. Shoutlet, Inc. 2014 • v14.01 shoutlet.com • facebook.com/shoutlet • twitter.com/shoutlet
HOW A CASINO INCREASED
TEAM EFFICIENCY BY 75%
POTAWATOMI HOTEL & CASINO IMPROVES TIME MANAGEMENT AND
STREAMLINES SOCIAL PROCESS WITH SHOUTLET IMPLEMENTATION
GOAL
EFFICIENTLY MANAGE THE ENTERPRISE ACROSS DEPARTMENTS
Potawatomi Hotel & Casino found natively managing multiple social accounts
cumbersome and inefficient. With so much effort spent planning, scheduling,
and posting social content, there was little time left to focus on improving social
strategy and increasing fan engagement. The casino needed a robust solution
that would allow them to more efficiently create and plan content for each
of their social accounts, ultimately freeing up time to focus on strategy and
engaging with customers.
IMPLEMENTATION
Before Shoutlet, Potawatomi Hotel & Casino relied on a single spreadsheet passed between
departments to manage their many Facebook accounts in addition to the casino’s other Twitter
and Google+ channels. Because so much time was spent planning content in the spreadsheet,
sharing it interdepartmentally for approval, and finally posting natively to each channel, the
social team lacked the time and bandwidth necessary to get to know fans on a deeper level
and strategize for an effective marketing plan.
Shoutlet Implementation was a strategic process that allowed the casino to be live in less
than three days, and an entire marketing crew educated on the system in less than two weeks.
Potawatomi Hotel & Casino focused on implementing their PR, digital, and social departments
first, to have them working efficiently in the same platform. By introducing the team to Shoutlet
Social CRM and the Calendar, the team could immediately collaborate in one, central location.
Just days after implementation started, Potawatomi Hotel & Casino abandoned their inefficient
spreadsheet for a much more intuitive and inclusive solution in SCRM and the Shoutlet Calendar.
We use Shoutlet to manage multiple social accounts across Facebook,
Twitter, and Google+. The amazing Shoutlet Calendar allows us to collaborate
with other departments, easily schedule content, and see the different posts
going out daily, weekly, or monthly. This has been a great time-management
solution, freeing up more time for our team to develop great content.
Chris Graham
Digital Media Specialist
at Potawatomi Hotel & Casino

2. Shoutlet, Inc. 2014 • v14.01 shoutlet.com • facebook.com/shoutlet • twitter.com/shoutlet
RESULTS
INCREASED EFFICIENCY BY 75%
Since choosing the Shoutlet solution, Potawatomi
Hotel & Casino has noticed a 75% increase in team
efficiency, transforming their day-to-day social
stresses into a more streamlined process.
With the Shoutlet Calendar, the team now collaborates
with other departments in the company to plan social
content up to a month in advance. Shoutlet’s built-in
workflow approval process allows them to more
efficiently gather approvals necessary to post content
to their multiple social accounts.
An effective social planning process and cross-
department alignment creates an optimized social
experience for fans. Collaborating with other departments
in one, centralized platform breaks down communication
barriers and leads to a more consistent brand message
across the company, with social acting as an additional
tool for promoting company-wide news, contests, and
promotions. The time Potawatomi Hotel & Casino saves
using Shoutlet empowers the team to focus more
attention on strategy and building relationships
with fans.
With Shoutlet, Potawatomi Hotel & Casino now know
their social followers on a deeper level, and have a
firmer social strategy in place to ensure they continue
engaging fans with relevant content.
ABOUT SHOUTLET, INC.
Shoutlet is a leading independent enterprise-class cloud-based social marketing platform that
enables marketers to publish, engage, and measure social marketing campaigns and activities
on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, and YouTube. Its
industry-leading, enterprise class functionality includes tools for social CRM, creative design,
social listening, ads, workflow management, contest design and execution, and top-notch
analytics for easy integration with the industry’s leading web analytics tools from Google
Analytics, IBM Digital Analytics, Omniture, and Webtrends. Shoutlet’s SaaS-based model gives
customers the control and flexibility they want and need, and is rooted in a strategic partnership
that provides the necessary resources and counsel to execute successful social campaigns.
IMPROVED
TIME MANAGEMENT
IMPROVED
WORKFLOW
PROCESS
IMPROVED
STRATEGIC
INSIGHT
75% INCREASE
IN EFFICIENCY
CONSISTENT
BRAND MESSAGE
INTERDEPARTMENTALLY