The document discusses different market strategies for businesses including those of market leaders, challengers, followers, and nichers. It provides examples of companies that have utilized different strategies, such as IBM against Microsoft and Toyota against General Motors. The document also discusses the importance of innovation and having many new ideas, noting that the best way to have good ideas is to generate a lot of them and not being afraid of occasional failures during innovation efforts.

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2. STRATEGIES
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3. Market Leader’s Mind
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4. LEADER STRATEGIES
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5. Market Challengers’s Mind
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6. CHALLENGER STRATEGIES
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7. EXAMPLES
 IBM ON MICROSOFT
 TOYOTA ON GENERAL MOTORS
 CANON ON XEROX
 HYUNDAI ON MARUTHI
 PEPSI ON COKE
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8. Market Follower’s Mind
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9. FOLLOWER STRATEGIES
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10. Market Nicher’s Mind
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11. SPECILIST ROLES OF NICHES
Product-line specialist
Customer size specialist
Specific customer specialist
Quality- price specialist
End use specialist
Geographic specialist
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12. MULTIPLE NICHING
Firm should `stick to its niching’ but
not necessarily to its niche. That is why
multiple niching is preferable to single
niching. By developing strength in two
or more niches the company increases
its chances for survival.”
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14. INNOVATION – Old Thinking
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15. INNOVATION – Change in Thinking
There is a way to do it better – find it
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16. INNOVATION- Only differentiating
Factor
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17. The best way to have good idea is to have a lot of ideas
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18. The essential part of innovation is not to be afraid of fail
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