1. Trend of wedding planners in Chandigarh
RESEARCH PROJECT REPORT
SUBMITTED TO
CHITKARA UNIVERSITY, PUNJAB
In partial fulfillment of the requirement for the degree of
MASTER OF BUSINESS ADMINISTRATION
SUBMITTED BY
Rhythm, Shrutika, Nidhi Kampani, Nidhi, Ritika
(DEPARTMENT OF BUSINESS ADMINISTRATION)
CHITKARA UNIVERSITY, PUNJAB
(20011-20013)

2. Certificate I
This is to certify that the project report entitled “Trend of wedding planners in
Chandigarh”, submitted for the degree of Master of Business Administration, of
Chitkara University Punjab, is a bonfire research work carried out by
Rhythm,Shrutika,Nidhi Kampani, Nidhi, Ritika, under my supervision and that no part
of this report has been submitted for any other degree. The assistance and help
received during the course of investigation have been fully acknowledged.
--------------------
Major Advisor
(Mr. Sandhir Sharma)
ABSTRACT
The research has been conducted to know the whether customers are inclined towards
the wedding planners in Chandigarh and the reason behind it. The study was conducted
to know the factors that influence the customer towards wedding planners in
Chandigarh city also what other features customer expect from wedding planners. The
problems faced by the consumers with wedding planners and thereby their overall
satisfaction level was studied. This is a descriptive and exploratory research and mainly
primary data is used for the purpose of data collection. The results indicated that people
are satisfied with the various wedding planners and their the efficiency and the price
that influence the customers. Also there is a wide of scope for the wedding planners in
Chandigarh.

3. INTRODUCTION TO WEDDING PLANNERS
Weddings may seem fairly simple at first, but they are not. Regardless of your religion
or even if you don’t have a particular faith; there are lots of traditions and issues to take
into account. For many couples, it can get very overwhelming, very fast. Using wedding
planners is one way to handle everything with a minimum of fuss while also making sure
you meet all the traditional expectations of a wedding.
A wedding planner is simply a person who is intimately familiar with weddings, the
issues that need to be addressed in a particular type of wedding and the best way to get
everything taken care of. They know which vendors to use and which to avoid. One of
the most important services they provide is time. As your wedding approaches, your
time can be at a premium. Wedding planners can take the burden of handling caterers,
the photographer, musicians and so on off your hands. While that may sound interesting
now, you will find it is a critical bit of help as the magic day approaches.
Not all wedding planners are created equal. Unfortunately, certain vendors will have a
person called a wedding planner on their staff. This person has a conflict of interest.
They will try to help you, but know they better deliver for the vendor or they will be out of
a job. Avoid these faux wedding planners at all costs. They typically are associated with
some service related to the wedding be it catering, the site of the wedding and so on.
You want someone that is independent.
To find a legitimate planner, you should look for certain things. First, the proposed
planner should interview about all aspects of your wedding. Second, the planner should
be able to propose three to five different vendors for the particular need such as
caterers and locations for the wedding. Third, the planner should be willing to give you
references to other newlyweds that have used their service. Finally, the planner should
clearly indicate the exact role they will perform. If it is anything less than handling all
issues and problems that arise, move on to the next prospect.
Weddings are joyful affairs, but they can also be hectic. What you should take from this
introduction to wedding planners is a simple rule. The wedding planner should deal with
the details and issues that arise while you are free to enjoy your magical day.

4. Need for a wedding planner
Although planning a major event can be exciting and fun, it can also be time consuming
and very stressful. With today’s hectic lifestyle, nuclear families and time constraints it is
important to have someone dedicated and knowledgeable who understands the
requirements and follows through with all the details.
As wedding planners, their aim is to make the special day a perfect reflection of the
style and taste while minimizing the stress in planning. They spend time to find out
what customer envision the wedding to be; no dream too vast, every detail vital, to
make it uniquely. They strive to exceed the expectations while working within the
budget.
Eight reasons to hire a wedding planner
Explanation of why hiring a wedding planner will help you avoid some dreadful
mishaps…If you are having more than 25 guests, the idea of working with a wedding
planner should appeal to you. As the creative director for the most important day of
your life, your wedding planner will help you avoid some dreadful mishaps that could
ruin your day.
reason 1: creating a wedding theme
Your ideas are fabulous. But they are only the foundation of your theme. Remember:
They are only ideas and pictures ripped out of magazines. Brides have ended up
blowing their budget on one item to the detriment of the whole wedding. This is where
your wedding planner becomes your magician. Knowing all the tricks and resources,
your wedding planner can create a theme that runs through the whole event. They see
the whole picture. If budget is a constraint, they will advise you how to economize and
still achieve a similar look.
reason 2: your wedding budget
A budget is an essential part of your wedding planning. Even a million-dollar wedding
has a budget. A budget will give you perspective and it will center you. It will be a great
comfort to you when you want to know where you stand financially. Expenses tend to
mount up quickly, and your budget will always give your a realistic assessment. I have
witnessed brides being so out of control that they end up randomly buying items that
have no rhyme or reason. That money could have been spent elsewhere to make the
wedding a better experience for the guests. Being realistic about your budget is
essential. Don’t fool yourself with a figure knowing you can go over it. You will only be
hurting your chances of selecting the best possible vendors. Your wedding planner is
your accountant and will believe the budget you give them. They honestly try to work
within your parameters. Therefore, decide on a realistic figure so your wedding planner
can recommend the vendors who will deliver the best work within your budget.

5. reason 3: the wedding venue event manager
When the event manager from your venue tells you she can do your wedding planning,
she is not lying. She will do everything under the sun to oversee everything she is
responsible for; however, she is not responsible for 90 percent of the details that go into
your wedding. Some brides are shocked when things go wrong. They thought their
venue person would be on top of things. Not necessarily. If they have several events
that day, they can’t be held responsible for letting you know your flowers haven’t arrived
or your best man is held up in traffic. Imagine walking into a bald room instead of the
floral intensive ballroom you paid for. Your wedding planner is your overseer. Her job is
to make sure everything arrives on time and complete. If you have 15 tables, 13
centerpieces just won’t do. She will get the florist to fix it. If the videographer does not
show up, she should be able to find a replacement for you. Things happen, but it is your
wedding planner’s job to see that things are fixed and end up perfect. Your wedding
planner is your fairy godmother.
reason 4: timelines and other annoying details
Do we know anyone who likes them? And timelines. “Who has time to think of these
boring things? I’m getting married!” I recall one bride saying. Actually, you might not be
getting married after all if the minister does not show up. Timelines are critical.
Timelines are necessary. And timelines keep your wedding planner sane. She thrives
on them. You, however, should never be subjected to them. These are the things a
bubbling bride should be kept far away from. They will certainly kill the excitement.
reason 5: synergy applies to wedding vendors, too
There are vendors who work so well together you almost get double your money’s
worth. Having a vendor with an attitude can affect everyone. Your wedding planner
knows these things and will steer you in the right direction. By involving your wedding
planner in the selection of vendors from the invitations on, you will be guided down the
path of success. After all, synergy is what we are striving for!
reason 6: what are the rules?
Brides need a go-to person for etiquette, wedding-related questions, and to keep the
planning timeline moving forward. All brides need a liaison to help keep emotions and
relationships from straining during planning. Your wedding planner is a combination of
Martha Stewart and Emily Post. Do you really have the time and inclination to research,
answer, and solve the problem yourself?
reason 7: overtime charges accrue faster than champagne pours
One hour of overtime with a location site or photographer can cost you plenty! Everyone
is on the clock, and so is your wedding planner. The difference is your wedding planner
is on your clock. She keeps everything in motion so extra costs are avoided. In the end,
your wedding planner is the most cost-effective choice you can make.
reason 8: you want to be a fabulous bride

6. Wedding planning and the events that lead up to your day will be stressful. You should
have one job only. Keeping yourself relaxed and living in the moment. You need time to
take in and enjoy this special day. Be with your loved ones. Be happy. Be kind. And
mostly, be assured that your wedding is going to be the most fabulous day of your life.
Yes, all weddings have glitches. And yours will, too. But your wedding planner will make
sure you never have to deal with or see them. You may never even know anything out
of the ordinary happened. And that is the sign that you are a genius at wedding
planning. You started out with great ideas, hired a wedding planner to bring them to life,
and sat back like a pampered princess on your wedding day accepting all the accolades
that you deserve.
OBJECTIVE
 To find whether customer are inclined towards the wedding planner and the
reason behind it.
 To find the factors that influence the customer towards wedding planners.
wedding planners in Chandigarh
 Together Events Private Limited
 Arizona Entertainers & Event Promoters
 Party
 ANB Event Fusion Pvt Ltd
 Meal Makers-Caterer & Wedding Planner
With a tough competition among different players, all are trying to increase their market share in
Chandigarh and are working continuously towards increasing it by bringing out newer products
in the weddings.

7. Situation analysis
Market characteristics and trend
Market size
Indian weddings are getting bigger and better. The expanding wedding market in india
is pegged at rs 50000 crore by industry sources and is growing annually by 25-30%
History
The grandeur and chrisma of Indian weddings has enticed and enraptured many. The portrayal of
the warmth, fun and frolic of Indian wedding owes a lot to bollywood.
Market stage
It’s a new market . it is a latest trend to hire wedding party coordinators to take care of the entire
wedding event.
Market needs
The market needs for wedding planning services are strongly shaped by the customers desire to
have a perfectly planned and executed wedding ceremony. Although major customer segments,
brides and grooms and family members, plan and budget for the weddingceremony as far as a
year or more in advance, they often realize that they cannot make all the necessary preparations
by themselves in a cost effective manner. Strongly affected by the established social values, such
customers seek professional advice to ensure that all the important aspects of the wedding
ceremony meet or exceed perceived expectations.
Market potential

8. The wedding scenario in india is more than just getting married. The exotic destinations, like
palaces in Rajasthan and the successful usage of these palces in the form of imaginative theme
weddings by Laxmi Mittal and Raveena Tandon have set up a world stage for Indian weddings.
India’s burgeoning middle class- now 300 million strong – are turning weddings into showcases
of their growing disposable incomes and newfound appetites for the goodies of the global market
place. The change is visible in middle class who want the flavor and ambience of elite weddings.
Seeing the world around they too are spending and want the best available. It sort of coincided
with he rise in disposable incomes of the rich and upper middle Indian class and over the years
weddings have become aspiration. Your wedding should be better than your neighbor’s.
INDUSTRY ANALYSIS
Wedding planners belong to event management industry which is growing at fast and
steady rate. While this industry is still evolving, Indian event managers and wedding
planners have clearly demonstrated their capabilities in successfully managing several
big fat weddings and mega national and international events over the past few years. In
fact, event managers and wedding planners are also developing properties around
events. With the rising incomes, people are also developing properties around events.
With rising incomes, people are also spending more on wedding, parties and other
personal functions. However, issues like high entertainment taxes in certain states, lack
of world-class infracture and the unorganized nature of most event management
companies, continue to somewhat check the potential growth in this segment of the
industry.

9. Industry size
The size of the organized live entertainment business estimated in 2007 was around
INR 9.4 billion having grown by around 17% from the previous year that is 2006. It was
estimated that the industry will grow at a CAGR of around 19% over the next five years
to approximately INR 22 billion by 2011. This growth is mainly on account of increased
marketing budgets, and an increased focus on the importance of live entertainment, as
part of the promotional spends of corporate.
5. RESEARCH METHODOLOGY
Research Methodology is the specification of method of acquiring the information needed to
structure or solve the problem in hand. It is not only concerned to find out the decision of the
fact, but also building upto date knowledge and to discover the new facts involved through the
process of dynamic change in the society.
Research Design
The research design is the conceptual structure within which research is conducted, it constitutes
the blueprint for the collection, measurement and analysis of data. The present research being
conducted followed “Descriptive Research” as it describes the Trends of Wedding Planners. A
descriptive research is one in which state of affair is described as it exists at present. The
researcher has no control over the variables.
Scope of the Study
The study was conducted in Chandigarh city. So, scope of the study is limited to Chandigarh
only.
Data collection method: Information will be collected from both Primary and Secondary
Sources.

10. Primary Source: The data has been collected from primary source by way of questionnaire
which included Open-ended, Dichotomous and Multiple choice questions.
Secondary Source: Secondary Data has been collected through Magazines and Web sites.
Sampling Plan
Sampling is an effective step in the collection of Primary data and has a great influence on the
quality of results. It is a definite plan for obtaining a sample from a given population. The
sampling plan includes universe, population, sampling unit, sampling technique and sample size.
Universe: All the people of the age of 18 years and above and are Unmarried.
Population: All the people of the age of 18 years and above and living in Chandigarh.
Sampling unit: Each individual of the age of 18 years and above and living in Chandigarh.
Sample Size: The sample size consisted of 100 people.
Sampling Technique: Convenience Sampling has been used to collect the sample.
Analysis & Interpretation
The data collected has been analyzed through tabulation based on percentage and actual
numbers. Interpretation of the collected and analyzed data has been done through presentation in
the form of appropriate figures i.e. graphs and pie – charts.
Limitations of the study
No study is complete in itself however good it may be, and every study has some limitations.
The limitations of this study can be summarized as follows:
I. Owing to the time constraint the study was restricted to Ludhiana city. A wider
geographical coverage would have made it a more representative study.
II. Although every effort has been made to include the respondents belonging to various age -
group, even then the sample may not be truly representative of the universe.
III. The size of sample taken was very small and hence the results of this study might not be
fully reliable for generalization.
IV. Every effort was made to extract the correct information from the respondents, but the
ignorance on their part could have played its role.

11. V. Best efforts have been made to incorporate all the important variables in the study yet
chances of some of the variables not appearing in the study cannot be ruled out.
VI. Open-ended questions were added to provide flexibility to the respondents but many of
them were left unanswered.
VII. The consumer behavior being dynamic in nature, there is every possibility that over the
time findings of today may become invalid tomorrow.
Following table shows the Demographic Profile of the respondents according to Age, Gender :
AGE GENDER
18-25 67% MALE 42%
25-35 32% FEMALE 58%
ABOVE 1%
35
6. RESULTS AND DISCUSSION
This chapter contains the various research results and discussions in detail regarding the various
aspects and parameters of the study. Information collected has been tabulated and presented on
graphs according to the defined parameters so as to interpret the general statement in a better
way.
In the present chapter an attempt has been made to analyze the data collected from hundred
respondents to know about the Trends of Wedding Planners in Chandigarh.
Table 6.1 Number of respondents getting married in coming 5 years
Options No. of Respondents
Yes 100
No 0

12. Total 100
Fig. 6.1 No. of Respondents getting married in 5 years
150
100
50
0
Yes No
Interpretation :- As the purpose of the study is to find out the inclination of wedding planners
therefore, this query helps to know about the respondents (out of the sample) who are getting
married.
Table 6.2 Number of respondents aware about wedding planners (N=100)
Options No. of Respondents

13. Yes 88
No 12
Total 100
NO. OF RESPONDENTS
12
YES
NO
88
Interpretation :- As the purpose of the study is to find out inclination of respondents for
wedding planners, therefore, this query helps to know about the respondents (out of the sample)
who are aware about wedding planners.
Table 6.3 if yes, from where you heard(N=100)
Options No. of Respondents
advertisements 20
friends 32
relatives 26
others 22
Total 100

14. Fig. 6.3 Respondents source of awareness
60
50
40
30
20
10
0
Advertisments Friends Relatives others
Interpretation :- This query reveals the views of respondents about the awareness of wedding
planners and we came to know that 20% respondents feel that ads are informative while 32%
came to know through there friends For 26% relatives are source and 22% came to know
through other sources.
Table 6.4 Respondents interested for knowing about wedding planners(N=100)
Options No. of Respondents
Yes 95
No 5
Total 100

15. NO. OF REPONDENTS
100
80
60
40
20
0
YES
NO
Interpretation: 95% of respondents are interested in knowing about Wedding Planner wheras
5% are not
6.5 Factors that influence the respondents while chossing the Wedding Planner
Factors Mean score Result
1.Budget 1.48 Strongly Agree
2.Venue 1.26 Strongly Agree
3.Food Quality 1.18 Strongly Agree
4.Interior Decoration 1.07 Agree
5.Wedding Dress 1.06 Strongly Agree
6.Gifts for Relatives 2.04 Agree
7.Music and Entertainment 2.26 Agree
8.Photography 1.08 Agree
9.Catering 1.96 Agree
10.Logistics 2.56 Neutral
Graph 6.5 showing the mean score for the factors which influence the respondents most
about Wedding Planning

16. Column1
1.Budget
1.48
2.56 2.Venue
1.26 3.Food Quality
4.Interior Decoration
1.96 1.18 5.Wedding Dress
1.07 6.Gifts for Relatives
1.08 7.Music and Entertainment
1.06 8.Photography
2.26 9.Catering
2.04
10.Logistics
Analysis and Interpretation: The factors which influence the respondents with strongly agree
statement while choosing Wedding Planner are budget, venue, food quality, weeding dress.
Whereas the factors like interior decoration, gifts for relatives, music and entertainment,
photography are categorized under agree statement and the factor logistic is least considered.
FINDINGS
The study was conducted to know the Trends of wedding planners . By analyzing the data
collected, following are the findings from this study:
 Majority of the respondents between 18 to less than 35years were unmarried, which was
useful because they are the suitable respondents for study the emerging trends of wedding
planners.
 Majority of the respondents (88%) responded that they are aware about wedding planners
whereas 12% are not aware about wedding planners.

17.  When asked from the respondents about the source of awareness about wedding planners
20% respondents considered ads as an informative source followed by 32% from friends
whereas 26% get information from their relatives and 22% from others.
 95% of respondents were interested in knowing about wedding planners whereas 5% are
not.
 Another observation made from the respondents the factors that effect them most are:
budget ,food quality ,wedding dress, venue followed by other factors.
CONCLUSION
Wedding Planning has become a emerging trend, the main focus of has become a significant
tool for creating awareness of products. The important point in celebrity advertising is the
effectiveness with which they are endorsing the product. By the mere presence of celebrity, the
product will not make a sale as majority of the respondents who were not influenced by the
advertisement responded that they did not find the persuasiveness in the advertisement. And few
people who purchased the product(s) responded that they were influenced by the product
information given in the advertisement and would have bought the same product(s) had they not
been endorsed by any celebrity.
The use of celebrities in advertising is like a double-edged weapon. It is to be carefully planned,
thoroughly analyzed and properly executed. It may or may not influence the consumer and it
may not be always effective, as it depends on the celebrity, the product, the message, the
execution and the media.

18. The conclusion of this study is that people of Ludhiana find advertisements being endorsed by
celebrities to be less attractive and that the use of celebrities may not change the buying behavior
of consumers significantly