1. Why does the film industry need to target specific audiences?

2. Plan Intro: Film Institutions main focus- to make £, via ‘synergy’ Examples Working Title Films- case study- The Boat That Rocked See Saw Films- case study -The Kings Speech Focus on UK Statistics.

3. What marketing strategies did these film companies use to try and ensure the success of their films? Bear in mind. TBTR, was not particularly successful, unlike previous Working Title films.

4. Conclusion Proliferation & synergy ensure blanket exposure and availability for audiences to consume in many different ways. Therefore companies need to spread their direction & marketing to appeal to multiple audience niches.