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Enterprise Mobile Applications
“ A recent study revealed that
65% of companies in United
States and United Kingdom had
planned to deploy five or more
apps while 21% organizations
look forward to deploy 20 or
more apps. In short, what was
an exception yesterday is
becoming a norm today. “

Created by: Shubham Shelley
E-mail: shelleyshubham@gmail.com

1
Mobile Enterprise
o

Mobile enterprise is general term to describe a corporation or large
organization that supports critical business functions and use of business
applications via wireless mobile devices.

o

A mobile enterprise generally implies aggressive use of mobile technology
facilitated by Internet-based data transmissions.

o

As long as wireless network connectivity is available, enterprise databases can
be remotely accessed and updated from anywhere in the world, at any
time, with any device equipped with a Internet and by anyone with permission

to access such services

Created by: Shubham Shelley
E-mail: shelleyshubham@gmail.com

2
Factors Influencing Mobile Apps
in Enterprise
Key determinants to ROI of enterprise mobility include:
• Higher customer satisfaction
• Shortened sales cycles
• Increased productivity
• Lower operational costs

• Increased sales
• Higher revenues

Created by: Shubham Shelley
E-mail: shelleyshubham@gmail.com

3
ENTERPRISE MOBILE
APPLICATIONS IN CORPORATE
Created by: Shubham Shelley
E-mail: shelleyshubham@gmail.com

4
Enterprise Mobile Application
Strategy
o

Corporate need to have an Enterprise Mobile Implementation Strategy. Some of
key points of this include:



Define business goals & requirements –



Measure ROI -



Create a preliminary budget –



List the risks & policy tools –



Technology selection - A platform with optimum mix of features and
capabilities has to be chosen to ensure that we are able to mix and match
devices, applications and can integrate it with our processes as per
budget, business goals and mobile strategy. MEAP or Mobile Enterprise
Application Platform is one such solution, which is gaining considerable
traction in recent years, as an effective way to design, deploy and manage
enterprise apps.
Created by: Shubham Shelley
E-mail: shelleyshubham@gmail.com

5
How can mobile applications
transform business functions?
•Sales
o

Access to real-time information from Customer Relationship Management
(CRM), Enterprise Resource Planning (ERP) and other company systems can aid
the sales team in providing customized service, fast and effective decision
making and increased customer satisfaction.

•Human Resources
o Managers can take decisions on leave requests, submission of timesheets, resource-allocation or any other HR related issue, etc., from anywhere
and anytime leading to better time-management and lowering of costs.
•Management
o Real-time access to sales, project status, revenue and margins, etc.
o Advanced Decision Support System and Analytics.
o Reports, charts and other company information.
o Information sharing with other executives and unit heads
•Technical Service and Support
o Easier IT/helpdesk ticketing management, faster delivery and trouble-shooting
process. Mobilizing service and support functions will allow customers/users to
enter service requests on-the-go and get real-time status.
6
Created by: Shubham Shelley
E-mail: shelleyshubham@gmail.com
Some Possible Apps for
Enterprises
Audience

Category

Examples

Corporate Staff
Connectivity

Messaging

Email, Instant Messaging

Productivity

Approvals

Leave, Travel – Domestic/International Requisition & Claims.
Expense Claims - Cash, Local Conveyance, & Imprest. Training
nomination , Cab approval, helpdesk ticket approval, Capital
Deployment Sanction approvals, Internal Job posting approvals,
Accommodation approvals, billing invoice approval, Staff–
balances – reimbursements, leaves, PF, Gratuity, &
Superannuation

Sales Force

Sales Process

CRM

Field Force

Delivery
Management

Operations Management Systems

Dashboards

Information systems

MIS, EIS

Service / Delivery

Service Delivery Info

Customer Satisfaction Survey,

Financial

Billing info, Bills Due

Generated Billing Invoice, Upcoming billing milestones

Feedback /
Grievance

CGRS

Project Internal Audits, Review tracking system (customer
complaints)

Business Process

Customer Connect

Created by: Shubham Shelley
E-mail: shelleyshubham@gmail.com

7
7

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Enterprise mobile applications in Corporates

  • 1. Enterprise Mobile Applications “ A recent study revealed that 65% of companies in United States and United Kingdom had planned to deploy five or more apps while 21% organizations look forward to deploy 20 or more apps. In short, what was an exception yesterday is becoming a norm today. “ Created by: Shubham Shelley E-mail: shelleyshubham@gmail.com 1
  • 2. Mobile Enterprise o Mobile enterprise is general term to describe a corporation or large organization that supports critical business functions and use of business applications via wireless mobile devices. o A mobile enterprise generally implies aggressive use of mobile technology facilitated by Internet-based data transmissions. o As long as wireless network connectivity is available, enterprise databases can be remotely accessed and updated from anywhere in the world, at any time, with any device equipped with a Internet and by anyone with permission to access such services Created by: Shubham Shelley E-mail: shelleyshubham@gmail.com 2
  • 3. Factors Influencing Mobile Apps in Enterprise Key determinants to ROI of enterprise mobility include: • Higher customer satisfaction • Shortened sales cycles • Increased productivity • Lower operational costs • Increased sales • Higher revenues Created by: Shubham Shelley E-mail: shelleyshubham@gmail.com 3
  • 4. ENTERPRISE MOBILE APPLICATIONS IN CORPORATE Created by: Shubham Shelley E-mail: shelleyshubham@gmail.com 4
  • 5. Enterprise Mobile Application Strategy o Corporate need to have an Enterprise Mobile Implementation Strategy. Some of key points of this include:  Define business goals & requirements –  Measure ROI -  Create a preliminary budget –  List the risks & policy tools –  Technology selection - A platform with optimum mix of features and capabilities has to be chosen to ensure that we are able to mix and match devices, applications and can integrate it with our processes as per budget, business goals and mobile strategy. MEAP or Mobile Enterprise Application Platform is one such solution, which is gaining considerable traction in recent years, as an effective way to design, deploy and manage enterprise apps. Created by: Shubham Shelley E-mail: shelleyshubham@gmail.com 5
  • 6. How can mobile applications transform business functions? •Sales o Access to real-time information from Customer Relationship Management (CRM), Enterprise Resource Planning (ERP) and other company systems can aid the sales team in providing customized service, fast and effective decision making and increased customer satisfaction. •Human Resources o Managers can take decisions on leave requests, submission of timesheets, resource-allocation or any other HR related issue, etc., from anywhere and anytime leading to better time-management and lowering of costs. •Management o Real-time access to sales, project status, revenue and margins, etc. o Advanced Decision Support System and Analytics. o Reports, charts and other company information. o Information sharing with other executives and unit heads •Technical Service and Support o Easier IT/helpdesk ticketing management, faster delivery and trouble-shooting process. Mobilizing service and support functions will allow customers/users to enter service requests on-the-go and get real-time status. 6 Created by: Shubham Shelley E-mail: shelleyshubham@gmail.com
  • 7. Some Possible Apps for Enterprises Audience Category Examples Corporate Staff Connectivity Messaging Email, Instant Messaging Productivity Approvals Leave, Travel – Domestic/International Requisition & Claims. Expense Claims - Cash, Local Conveyance, & Imprest. Training nomination , Cab approval, helpdesk ticket approval, Capital Deployment Sanction approvals, Internal Job posting approvals, Accommodation approvals, billing invoice approval, Staff– balances – reimbursements, leaves, PF, Gratuity, & Superannuation Sales Force Sales Process CRM Field Force Delivery Management Operations Management Systems Dashboards Information systems MIS, EIS Service / Delivery Service Delivery Info Customer Satisfaction Survey, Financial Billing info, Bills Due Generated Billing Invoice, Upcoming billing milestones Feedback / Grievance CGRS Project Internal Audits, Review tracking system (customer complaints) Business Process Customer Connect Created by: Shubham Shelley E-mail: shelleyshubham@gmail.com 7 7