This is the slide deck of when I presented about the latest changed in local search marketing and how to fully optimize your website and places page to take advantages of the changes.

1. Local Search Strategies New & Improved

2. Local Algorithm Tweak About two months ago Fight map spam Strong presence in all aspects of the web

3. Local Algorithm Tweak

4. The Old Way Physical Location Optimized Google Places Page Accurate Citations NO WEBSITE

5. The New Way Optimized Website Credibility (Links) Google Places Page Credibility

6. Website Optimization (Best Practices) Landing Pages For Every Location Optimized (City/State & Topic/Category) Title Tags Meta Descriptions Header Tags Content Contact Information Phone Number & Address Link To Place Page

7. Chick-fil-a

8. Website Optimization Title Tag Optimization (65-70 characters) City/State & Topic/Category Chick-fil-a Restaurant in American Fork, Utah

9. Website Optimization Meta Description (165-170 characters) City/State & Topic/Category Visit Chick-fil-a for breakfast, lunch, or dinner and experience the best chicken in the state of Utah. Restaurant Address: 183 N West State Road American Fork, Utah

10. Website Optimization Meta Keywords Not needed, remove them

11. Website Optimization Header Tags City/State & Topic/Category Body Content Build out to around 200-250 words and include City/State & Topic/Category

12. Website Optimization Contact Information Exact match to the Place Page Exact match to other data sources/citations

13. Website Optimization Link To Place Page

14. Website Link Building (Best Practices) Good Distribution of Backlinks Authoritative links Anchor text is less of a factor Geographically relevant websites

15. Place Page Optimization (Best Practices) Place Pages For Every Location Built Out & Optimized Verification Title Categories Phone Number & Address Photos & Videos Link To Relevant Landing Page

16. Place Page Verification Get Verified Phone Post Card

17. Place Page Title Optimize Title Don’t Use Categories

18. Place Page Contact Information Contact Information Exact match to the web page

19. Place Page Linking URL Link To Web Page Not Root URL

20. Place Page Categories Expand Categories Up To 5

21. Place Page Photos & Videos Photos & Videos Location Dining Area Play Place Employees

22. Place Page Reviews Reviews Are HUGE Encourage customers to add reviews Encourage Facebook fans to add reviews

23. Citation Building (Best Practices) Citation Building Mentions Address/Phone Yahoo/Bing Map Listings Yelp Four Square GetListed.org http://www.whitespark.ca/local-citation-finder/

24. Other Ranking Factors Age of Place Page Proximity To Centroid (Center of Your City) Reviews Left On Third Party Websites (Yelp) KML Sitemaps Hotpot Ratings Activity On Foursquare, Facebook Places, Twitter Places

25. Let’s Answer Some Questions