Citizen Journalism : The Audience Delivers

CITIZEN JOURNALISM :
THE AUDIENCE DELIVERS
Steve Hulford

Fiem obie Logo w /tuck | FM _Logo_tuck.
l l r r eps

Monday, November 16, 2009

FILEMOBILE
ABOUT FILEMOBILE

Filemobile is an on-demand (software as a service) social media platform
company specializing in user generated content, social networking and
broadband video

Focus on media companies, brands and agencies

Media Factory is a media and user management system, widget publisher
and application development environment for rich media

A central place to manage and distribute all your media (UGC and pro content)

Build one application, deploy many times

Based in New York and Toronto

CITIZEN JOURNALISM: THE AUDIENCE DELIVERS
Filemobile | November 12th, 2009


ABOUT FILEMOBILE
OUR CLIENTS ARE MEDIA COMPANIES, BRANDS, DIGITAL AGENCIES

All leveraging one highly scalable platform



PROVIDE APPLICATIONS ON DEMAND
VARIETY OF PRODUCTS

Flexible & Customizable
Multimedia Comments
Media Hub
Internet TV
UGC Contest Engine
Citizen Journalism
Blog
Voice-over Recorder
Video Editor
Rich Content Ads
Kiosk Application
UGCTV



FILEMOBILE’S MOBILE APP PARTNER: SPREED
WHAT IS SPREED?

Spreed is a mobile publishing engine
Our Proprietary and patent pending mobile media publishing platform enables
online media publishers to quickly and cost‐effectively publish, maintain and
monetize their digital content using feature‐rich branded native smart phone
Applications.
But that is not all, we are a full service mobile enabler:

• Smart Phone App Development
• App Hosting
• App maintenance
• Mobile Innovation Strategy
• Mobile Ad Sales
• Mobile Ad Administration
• Mobile Analytics



CASE STUDY # 1
CTV MYNEWS
OVERVIEW

- Received over 4,355 news items
- 6,000 + registered members
- 1,000,000 media views a month
- Use content daily on TV & Web
- Exclusive video & photos
- Integrated into automated broadcast system

Mark Vincent of Toronto, shot the
propane explosion with his mobile
phone at 4:02am, Aug 10th, 2008.
CTV aired it 30 minutes later.



CASE STUDY # 2
CP24 - Tornados on August 20th
OVERVIEW

- A new prime-time record for CP24, which
reached 1.2 million viewers
- Ratings for its broadcast, were up 150% over
an average summer weeknight, making it the
most-watched primetime event in the channel's
history.
- 1,762,872 media views on Filemobile
community application
- Integrated into automated broadcast system
allowed for three hours of UGC on TV

"CP24 captured the storm’s progression, from
emerging tornadoes and post-storm
destruction, at one point relying almost 100 per
cent on viewer footage harnessed by Filemobile
technology. ".


CASE STUDY # 3
Weather Network - Lightning strike caught on video
OVERVIEW

- Geotagged UGC from 10,000 cities in Canada
- 12,000,000 uniques a month
- 7,000,000 media views a month on average
- 12,000 submissions a month (260 videos)
- 1,000,000 api calls a day



CITIZEN JOURNALISM
THE OPPORTUNITY
User generated content for news adds context to stories.

Doesn’t replace journalists.

Means of production are ubiquitous

News cycle is real-time

Gives you more eyes on the street.

Build a community of citizen journalists and add more insight to your news.

Handheld device is the best tool for gathering ugc news

Few companies are building a community of citizen journalists with a handheld
application

Build this community ﬁrst and you win!


FILEMOBILE & SPREEDS SOLUTION
CITIZEN JOURNALISM

INGEST DEVICES:

INGEST FORMATS:

TRANSCODING
MODERATION
CURATION

CONSUMPTION
OPTIONS:



CITIZEN JOURNALISM
KEY FEATURES - MOBILE APPLICATION

Photo, Video, Audio, Text options

Explore geotagged content via map

Facebook connect out of the box

Comments, Share, Like, Favorite

User proﬁles

Flexible info architecture options

Easy to skin



IN CITIZEN JOURNALISM

Your mobile phone is with you everywhere. If you see something newsworthy all you
need to do is reach into your pocket and snap a picture

•By integrating CJ directly into
your mobile app you make it
much easier for the user to send
you their pictures.
•The Flickr iPhone app came out
and after 1 week it became the
#1 camera on the site with
thousands of pics being uploaded
daily.
•Remove all the barriers to
engagement in order to embrace
user generated content



MEDIA FACTORY PLATFORM
MANAGING MULTIPLE APPLICATIONS FROM ONE PLATFORM



HOW WE WORK WITH CLIENTS
OPTIONS THAT FIT YOUR RESOURCES

White label A complete turn key solution focusing on the areas of contests,
communities, broadband video and social networks.

Easy to deploy, you can skin, or we can skin. Hosted by
Filemobile on Media Factory.

Components A library of features that can be added to an application with one
line of code. Components are powerful and flexible
and allow you to build applications quickly, or extend our
applications.

Extend our white label applications, or create your own in
Mediafactory’s application environment.

API An application protocol interface. This enables companies to
customize their own applications.

Enable your development team to directly leverage the
Mediafactory platform while hosting your own applications.

Building core applications, and sales programs



DISCUSSION

Steve Hulford
Founder
Filemobile
18 Mowat Ave, 2nd Floor
Toronto, Ontario
Liberty Village

p: 416-849-2045
w: www.ﬁlemobile.com
e: steve@ﬁlemobile.com



Citizen Journalism : The Audience Delivers

Recommandé

Recommandé

Contenu connexe

En vedette

En vedette (10)

Citizen Journalism : The Audience Delivers