1. BackPack Fundraising App
An easy way to donate, volunteer and
fundraise for local schools
Linda Shum • User Experience Design: Section 9 • General Assembly Spring 2014

2. +
the Problem
Low-income schools are in
crisis every day.

3. +
Our crowdfunding app“BackPack”
provides donation and volunteer
opportunities for low-income schools.
How we help

4. n IndieGoGo
Anyone can create
a funding project
n DonorsChoosen BackPack
Offers
volunteer
opportunities
Offers incentives
Has in-app
messaging between
donors and schools
Yes No, only
teachers
Yes
Yes No No
Yes No Yes
Yes No No
the competition

5. Volunteer
Jason Wagner
Retired school teacher
Parent
Diego Lopez
Parent of 2 children
Donor
Michelle Sanderling
Professional Product Mgr
Personas

6. Volunteer
Jason Wagner
Retired school teacher
Parent
Diego Lopez
Parent of 2 children
Donor
Michelle Sanderling
Professional Product Mgr
Personas

7. Volunteer
Jason Wagner
Retired school teacher
Parent
Diego Lopez
Parent of 2 children
Donor
Michelle Sanderling
Professional Product Mgr
Personas

8. Volunteer
Jason Wagner
Retired school teacher
Parent
Diego Lopez
Parent of 2 children
Donor
Michelle Sanderling
Professional Product Mgr
Personas

9. Donor (and Volunteer)
Michelle Sanderling
n 36 years old
n Product Manager
n Travels for work
n Single, no children
n Passionate about education
I believe all children deserve a
good start in life.
- Michelle
Functional profile

10. https://www.flinto.com/p/88ceb471
Prototype

11. +
Supporters like to do
more than send
money.
Key Insight

12. +
Questions?
Contact me!
shumdesign@gmail.com
@ebflute
Shumdesign.com
Shumdesign.tumblr.com
Thank you