1. 9.9%
23.42%
25.78%
Music
Social
Email
24.94%
15.
Mobile OS Usage
Android
45%
Blackberry
26%
iOS
19%
Symbian
9%
Windows
1%
Per week
22Mn
89.3%
4Mn
% Internet usage in 24hours
Weekday
weekend
10.
5.
.
16.36 Hrs
TV
Per week
4Mn
12Mn
2Mn
15Mn
of Online Population
Blogger
Top website
(%Reach)
20.
10.56 Hrs
48.79%
Access internet
via phone
25.
Average Time Spend
51.21%
Internet population
58.08%
Time spend on internet is
over Broadcast TV around
43-50% agree that internet is
important and trusted source
of information
Social media
Landscape
Thailand population – 65,400,000
05.00 06.00 07.00 08.00 09.00 10.00 11.00 12.00 13.00 14.00 15.00 16.00 17.00 18.00 19.00 20.00 21.00 22.00 23.00 24.00 01.00 02.00 03.00 04.00
Source: Thailand NMR MEDIA INDEX 2013-4 (Oct12-Sep13) / ComScore 2013 Nov / Effective Measure 2013 Nov / Mobile data emarketer.com/
Sanook
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