The document discusses why the iPod is successful. It attributes its success to two main reasons: 1) its innovative product design and 2) the iTunes music store. iTunes disrupted the traditional music industry model by allowing people to purchase individual songs for $0.99 each, which helped drive iPod sales and gave Apple 80% of the online music market. While iTunes profits were low per song, it helped drive high profits for iPod sales, contributing to Apple's overall success.

1. Why iPod Is Successful? Wesley Shu

3. What is an iPod?

4. What is an iPod?

5. Reason 1: the Product

6. Reason 1: the Product