Its a product launch presentation basically.Amateur Sprit & power beverages Pvt. Ltd (ASP)Launching its first product “VERVE” energetic drink. ASP is a new beverage company which intends to enter the Indian energy drink market. Its main objective to attain prospected market share by attracting different segments of customers- youths, sportspersons, party goers etc.

1. -by
Syed Asif Murtaza
Shyamaldeep Sharma
Pratibha Kumari

2. Energy Drink
The taste. The quench. The kick.

3.  The global energy drink market is forecasted to grow at a CAGR
of 13.38% in 2014-2018 to USD 4.1 billion, accounting for 8-9%
of the global soft drinks industry.
 The Indian energy drinks market is currently estimated at about
Rs 700 cr and is expected to grow at a CAGR of 20-25%.
 The carbonated drinks in India is close to Rs. 6000 cr and is
growing by 10-12% annually.
 Association with high octane sports such as the Indian Grand
Prix and with eating out has further boosted sales and increased
consumer awareness for these drinks.

4.  Launching its first product “VERVE” energetic
drink.
 ASP is a new beverage company which
intends to enter the Indian energy drink
market.
 Its main objective to attain prospected market
share by attracting different segments of
customers- youths, sportspersons, party
goers etc.

5. To attain the unattainable with true spirit. To
be one of the major player of the Indian
market by building long term relationship
with stakeholders.

6.  We will work for thirst quenchers to deliver
high octane energy, vitalize the mind & body
to reap every endeavors of life. Bringing every
enthusiast youth, sports person, party
seekers together with the association of
social responsibility. Growing a profitable
network of partners and building a big family.

7.  Energies
 Enthuse
 Adrenaline Rush
 Refreshment

8.  Affordable anti-caffeine energy drink with
Herbal extract( Ginseng, Ashwagandha, Mint)
 Use of “GREENCAN”
 Unique flavors- Ocean Blue, Lemon Crush,
Orange Extremo, Rainy Berry

9. * Red bull
* Monster
* Gatorade
* Urzza

10.  A Value Proposition is a promise of value to
be delivered. It’s the primary reason a
prospect should buy from us.
‘’BOOSTING CONCENTRATION, ENDURANCE
AND ENERGY FOR PHYSICAL AND MENTAL
PERFORMANCE’’.

12.  Distribution of the product will be consistent
as done by most of the companies, involves
intermediaries. However we intend to sell our
products directly through campaign outlets
and indirectly via online partners,
wholesalers, retailers
 As we are new in the market, our major stress
will be on effective production and better
quality.

13.  As a new comer our pricing strategy is to
introduce our products in the market at lower
prices so as to create huge demand in the
market and then compete with other
competitors.
 Since the existing energy drinks are highly
priced, many of the masses would prefer to
have a nutritious energy drink at an
affordable price, so our product is priced @
Rs 39.

14.  As ‘VERVE’ is the new start-up in Energy
Drink section in India. So, the pricing method
we going to use is the “Going-Rate Pricing".
In “Going-Rate Pricing” small firm adopt the
policy of “follow the leader”, they change their
pricing rather than when their own demand
or costs change.

15.  Above-the- line advertising
 Opinion leader marketing
 Event & experience marketing
 Free distribution of samples
 Promotion through Social Media

16.  In the presence of other sports and energy
drink there is massive competition and will be
difficult for ‘VERVE’ to have gain market
segments. Therefore, ‘VERVE’ will introduce
different flavors in drink.
 ‘VERVE’ will use innovation such a new and
attractive packaging.

17.  Packaging is a powerful marketing tool.
 The packaging of any product has a powerful impact on the
product's success or failure because it catches the consumer's
attention.
 We use the new GREENCAN® technology. Which is an
environmentally-friendly, cost-effective and recyclable
packaging concept (recycled with cardboard).
 GREENCAN® cans have a 92-98% recycled cardboard and virgin
fibre content, and make packaging so much easier: with no metal
base, plastic lid, tray or added film, the product is packaged
directly in the can, safe from air, humidity and light

18.  Bring energy
 Re-vitalize body
 Flavored drink
 Refreshment
 Thirst quench

19.  Anti Caffeine
 No preservative and color
 Herbal extract(Ginseng)
 Vitamin and mineral content

20. STRENGTH-
Health conscious drink
Price, a competitive advantage
Adequate availability of raw
materials
Different flavors
WEAKNESSES-
Niche player
Brand acknowledgement and
image
Consumer awareness
Minimum marketing budget
OPPORTUNITIES-
Advantage over caffeinated
drinks
Growing industry
Possible beverage partner with
NEUFC of Indian Super League
THREATS-
Cut throat competition
Unstable government policies
Cheaper alternatives

22.  DEMOGRAPHIC SEGMENTATION
 They mainly concentrated on young aged(18 and
above) who are primary consumers of the
flavored energy drink.
 Launched in year 2016, VERVE is especially
formulated with scientifically proven ingredients
like Ginseng,Ashwagandha,Mint,B Vitamin, Alpine
spring water making it ideal for youths(18 and
above).
 It is focusing “The taste, The quench, The kick”
compaign to promote VERVE as an essential
energy drink for youths.

23.  BENEFIT:
 Protien-7 grams, fat-2 grams,
carbohydrates-84 grams of which sugar is
70.3 gram.
 The major portion of the VERVE is
carbohydrates that easily breakdown in our
bodies to provide energy.
 Our energy drink “VERVE” fortifies with
important vitamins and minerals like iron, B
Vitamins, Vitamin A, D and E which is
beneficial for our body.

24.  Most of the energy drinks promotional
activities are based on the youngsters who
get influenced by the effective and attractive
advertisement.
 It offers the unique combination of health
and taste.
 Thus it targeted youths and mainly sports
persons concern for their health and taste
preferences.

25.  It has positioned itself as youth’s drink and
has been promoting itself that way.
 The tag line of the product VERVE is “ The
taste, The quench, The kick”….

26.  www.reuters.com
 www.nuffoodsspectrum.com
 www.britishsoftdrinks.com
 Wikipedia
 Marketing Management by Kotler, Keller,
Koshy, Jha

27. THANK YOU
GRAB SOME
VERVE!!!