CALL 08095442255 / 08123402019, AKULA ADVERTISING AGENCY For bus advertising in Bangalore

1. VOLVO BUS
Branding
BANGALORE
CALL:8095442255 /8123402019
Email : info@akulaads.com
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IT IS NOT ONLY COST EFFECTIVE ALSO BEST MEDIA TO
REACH TARGETED CAPATIVE AUDIENCE

2. Call:8095442255/8123402019
Email: info@akulaads.com
Visit : www.akulaads.com
► The expected reach through Volvo Buses
is around 2 lakh travelers each day and
effectively over 8 lakh unique passengers
in a month (locals and visitors)
► Given the high prices of tickets on Volvo buses, the
target audience is SEC A+, SEC A and SEC B+
► The Volvos have an eclectic mix of travelers, dominated
by working professionals (around 60%)
► Over 35% of the passengers are found to be equipped
with smart phones
► The passengers are seen as heavy influencers owing to
their vast social networks
► Highly segmented target
audience
► No clutter
► The audience spends idle time
inside the bus hence increasing
the Opportunity to see. (A
minimum of 15 mins is spent in
the bus)
► Higher value for every advertising
rupee spent as multiple messages
can be published simultaneously
► Impact index# for this media is
much higher than traditional
media channels
Targetedcaptive
audience
Reach
Profile
ImpactTARGET GROUP
BANGALORE
VOLVO BUS
BRANDING

3. Call:8095442255/8123402019
Email: info@akulaads.com
Visit : www.akulaads.com
62%
38%
Gender ratio
Male
Female
16%
70%
12% 2%
SEC Classification
SEC A+
SEC A
SEC B+
SEC B
8%
23%
59%
8% 2%
Age Profile <18 years
18-25 years
25-40 years
40-60 years
>60 years
Employment status
Employed
Self-
Employed
Student
Not
working
PROFILE
In house primary research
sample size 750
BANGALORE
VOLVO BUS
BRANDING

4. Call:8095442255/8123402019
Email: info@akulaads.com
Visit : www.akulaads.com
PREMIUM
ROUTES
MAP
BANGALORE
VOLVO BUS
BRANDING

5. Call:8095442255/8123402019
Email: info@akulaads.com
Visit : www.akulaads.com
Route Number Link
356C https://goo.gl/maps/t69yj
335E https://goo.gl/maps/7OGGy
500K https://goo.gl/maps/cx6Nn
201R https://goo.gl/maps/nrfN6
500D https://goo.gl/maps/2DFfd
PRIME
ROUTES
BANGALORE
VOLVO BUS
BRANDING

6. Call:8095442255/8123402019
Email: info@akulaads.com
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► Advertisement size of 3.5 X 6.5 inches
(l*b)
► The handles rise over all passengers
hence high visibility
► 15 grab handles available for
advertisement in each bus
► Impact: Unobstructed visibility from all
angles
INTERIOR BRANDING
PROPERTY -1
GRAB HANDLES
BANGALORE
VOLVO BUS
BRANDING

7. Call:8095442255/8123402019
Email: info@akulaads.com
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► Advertisement size of 20 X
30 inches
► Impact: Large space ensures
visibility from outside the bus
INTERIOR BRANDING
PROPERTY -2
DRIVER BACK DISPLAY
BANGALORE
VOLVO BUS
BRANDING

8. Call:8095442255/8123402019
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► Advertising space of 11 X 12
inches
► 25 high visibility passenger seat
backs available
► Impact: Larger creative space
unavoidable by seated passengers
INTERIOR BRANDING
PROPERTY -3
PASSENGER SEAT BACKS
BANGALORE
VOLVO BUS
BRANDING

9. Call:8095442255/8123402019
Email: info@akulaads.com
Visit : www.akulaads.com
INTERIOR
BRANDING
VIEW
BANGALORE
VOLVO BUS
BRANDING

10. Call:8095442255/8123402019
Email: info@akulaads.com
Visit : www.akulaads.com
BANGALORE
VOLVO BUS
BRANDING
OUR FEW
VALUABLE
CLIENTS