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The New Playground
Product Brief


    confidential and proprie tary information of cedar design group l.t.d.   | elec trohex™
002 ///
                                                                           our Vision
                                                        to create an exciting social
Cedar Design Group (CDG) has broken down the
boundaries and merged the virtual and physical          game that will encourage
game worlds. By combining fast-paced action with
strategy and direct tactile interface with an online
                                                        children to meet face to face
application, we have created the ultimate gaming        and interact directly.
experience - a unique platform that appeals to a
broad age group, including both casual and avid
gamers. All of this in a very affordable, technologi-
cally advanced, user-friendly product.




                                                        confidential and proprie tary information of cedar design group l.t.d. | elec trohex™
                                                        all rights reserved © 2008 cdg elec trohex
004 ///
                                                                                    tHe Platform
                                                                                        electroHex™ is a new, low priced, high value in-
                                                                                        teractive electronic game platform that exists both
                                                                                        as a standalone game and as an internet appli-
                                                                                        cation - the next evolutionary step in the collect-
                                                                                        able card game genre. its ease of use, arcade-like
                                                                                        audio-visuals and inherent voice guidance make it
                                                                                        accessible to a vast market, including segments
                                                                                        untapped by existing platforms.

                                                                                        electroHex™ has been designed as a versatile
                                                                                        platform which can be easily adapted to support
                                                                                        many genres and contents. The first application
                                                                                        will be an action strategy battle game that com-
                                                                                        bines the strategy and social dynamics of col-
                                                                                        lectable card games with the excitement of video
                                                                                        games.

                                                                                        Beneath the smooth and intuitive user interface
                                                                                        lies a powerful new technology that offers reli-
                                                                                        able real time interaction, an extremely high-cost
                                                                                        perforce ratio and an anti-counterfeit mechanism.
                                                                                        the game can be played without a computer or
                                                                                        television screen. in addition a virtual component
                                                                                        of the platform offers an exciting online game and
                                                                                        enhances the overall experience.




confidential and proprie tary information of cedar design group l.t.d. | elec trohex™
all rights reserved © 2008 cdg elec trohex
005 ///
              tHe Battlefield                                                                                                                                        tHe system is comPosed of
                                                                                                                                                                     fiVe elements:
                  the electroHex™ battle game consists of assem-
                  bling a deck of cards (from the player’s collection)
                  and using them to combat the player’s opponents.                                                                                                    Hero cards:
                 the player begins by placing the heroes strate-
                  gically to form a battlefield and then becomes
                                                                                                                                                                     each card represents a character with all of his
                                                                                                                                                                     unique abilities.
                  immersed in a dynamic game – a vivid, sensory
                  experience of light and sound.                                                                                                                      cHaracter Base:
                                                                                                                                                                     serves as the main interface for game activation.
                                                                                                                                                                     the base includes buttons used by players to ac-
                                                                                                                                                                     tivate the characters abilities and Leds that offer
                                                                                                                                                                     visual feedback for success or failure and many
                                                                                                                                                                     special effects. once a hero card is inserted into
                                                                                                                                                                     a base it literally comes to life. The battlefield is
                                                                                                                                                                     formed by strategically placing and connecting
                                                                                                                                                                     bases.

                                                                                                                                                                     effect cards:
                                                                                                                                                                     Cards that are specifically designed to enhance
                                                                                                                                                                     the game by introducing powerful abilities, inter-
                                                                                                                                                                     esting situations and special weapons that can
                                                                                                                                                                     drastically change the power balance on the bat-

              
                                                                                                                                                                     tlefield. No player can win without the aid of these
                                                                                                                                                                     diverse and powerful cards.
                                                                                                                                                                     effect Base:
                                                                                                                                                                     designed for the quick insertion and extraction of
                                                                                                                                                                     effect cards, the effect base is the perfect tool for
                                                                                                                                                                     tactical moves.

                                                                                                                                                                      master:
                                                                                                                                                                     this is the brain that controls and manages the
                                                                                                                                                                     entire game. it is an extremely sophisticated
                                                                                                                                                                     high tech processor, yet easy and simple to use.
                                                                                                                                                                     a single master unit will be able to support multiple
                                                                                                                                                                     games using external memory cards. Players will
                                                                                                                                                                     be able to personalize their appearance with vari-
                                                                                                                                                                     ous skins.
    

                                                                             confidential and proprie tary information of cedar design group l.t.d. | elec trohex™
                                                                             all rights reserved © 2008 cdg elec trohex
The ElectroHex™ design was created by CDG’s
                                                         008 DesigNs ///
                                                                                                         cHaracter Base
art director and has two basic guidelines – be sim-                                                                                              the bases use Leds that display the character’s
ple and intuitive to use and alluring for players. The                                                                                           dynamic status and create stunning visual effects.
design has won the hearts of hundred of kids in                                                                                                  the bases present a unique user interface which
focus groups. The materials used are of the high-                                                                                                offers a tactile arcade feel.
est quality.




007 ///
             cHaracter cards
the character cards have strong emotional value
for the players and it is therefore important to cap-
ture the essence of the heroes. as each card con-
tains a great deal of vital information, it proved a
challenge to keep it clear and simple.




                                                         confidential and proprie tary information of cedar design group l.t.d. | elec trohex™
                                                         all rights reserved © 2008 cdg elec trohex
010 DesigNs ///
                                                                                                effects Base
                                                    the effect Base design encourages the player to
                                                    bring cards into play quickly and easily. to avoid
                                                    confusion this base has a slightly different shape,
                                                    preventing the insertion of character cards. each
                                                    base has one button and three Leds.




009 ///
            effects cards
Like the character cards, the effect cards have a
colorful image and all the necessary information
the players need on one side and the encoded
information to be read by the base on the other.




                                                    confidential and proprie tary information of cedar design group l.t.d. | elec trohex™
                                                    all rights reserved © 2008 cdg elec trohex
011 DesigNs ///
                  tHe master




                       the basic design is smooth and elegant with
                       a futuristic touch. it was designed to achieve
                       a simple and intuitive interface with maximal
                       usability, produce a great sound and offer wide
                       functionality. By using skins the basic master may
                       be customized to suite multiple brands and game
                       types. Players may also personalize it to reflect
                       their uniqueness.
                                                                            012 ///
                                                                                              master skins




                                                                                                                                                                    electroHex™ is more than just a game; it is a por-
                                                                                                                                                                    tal to exciting new worlds that guarantee hours of
                                                                                                                                                                    challenge and fun.



                                                                            confidential and proprie tary information of cedar design group l.t.d. | elec trohex™
                                                                            all rights reserved © 2008 cdg elec trohex
014 ///
                                                                                             ONliNe game
                                                                                        While electroHex™ can be enjoyed as a complete
                                                                                        standalone social game, it is also an exciting on-
                                                                                        line game. Gamers will be able to enjoy playing
                                                                                        both the physical and online game. the online
                                                                                        game will be free with no subscription fee. Players
                                                                                        that own physical character cards can use them
                                                                                        in the online virtual game.

                                                                                        each physical card will have a unique id code.
                                                                                        once that code is entered on our web site, it will
                                                                                        activate a virtual version of the physical card. Play-
                                                                                        ers can collect, trade, share and play with fellow
                                                                                        gamers from around the world. special virtual
                                                                                        cards will also be available for the online game.
                                                                                        these cards are earned with points acquired dur-
                                                                                        ing game play. the game play action will be en-
                                                                                        hanced with exciting fast paced video showing
                                                                                        attack and defensive moves by the players.




confidential and proprie tary information of cedar design group l.t.d. | elec trohex™
all rights reserved © 2008 cdg elec trohex
additional content, music and Games will be sup-
                                                                                                                                                                                  ported via a memory card.




            through simple internet access our web site will
            be the center of the gaming community. Here is
            where a player can meet and play against gamers
            from all parts of the us and the world. they will
            also be able to form teams, enter tournaments and
            become ranked with appropriate prizes at different
            levels.




///////////////////////////////////////////////////////////////////////////////////////       016 FuTure CONNeCTiviTy ///
                                                                                                                                                                                       tHe usB
                                                                                                                                                                                  in addition to that, player will be able to connect the
                                                                                                                                                                                  system to a computer via a usB connection and
                                                                                                                                                                                  download additional game features, new sound
                                                                                                                                                                                  effects and create new game experiences.



                                                                                          confidential and proprie tary information of cedar design group l.t.d. | elec trohex™
                                                                                          all rights reserved © 2008 cdg elec trohex
018 FuTure CONCePT ///
tHe Battle figures
                                                                                        the electroHex™ 3d concept will use the cutting
                                                                                        edge technology of the electroHex™ platform to
                                                                                        bring the strategy figures game to a whole new
                                                                                        level. With tons of game elements, sound capabil-
                                                                                        ities and state of the art technology, electroHex™
                                                                                        3d will bring the classic games into the future.

                                                                                        unlike other strategy games electroHex™ offers
                                                                                        the players the chance to focus on the strategy
                                                                                        and the game itself. the game engine monitors
                                                                                        and executes aspects like distance and range,
                                                                                        hit or misses, movement, coverage-bonuses etc.
                                                                                        saving players precious time that can be use for
                                                                                        actually playing the game.




confidential and proprie tary information of cedar design group l.t.d. | elec trohex™
all rights reserved © 2008 cdg elec trohex
The key to success is the acceptance of our games
by our consumers, We have focus tested our game
with over 300 children in the US, Europe and Israel.
To see their enthusiasm and kids actually playing
our game, we invite you to watch the video at:
             www.cedardg.com/Video




                                                       confidential and proprie tary information of cedar design group l.t.d. | elec trohex™
                                                       all rights reserved © 2008 cdg elec trohex

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Electro hex

  • 1. The New Playground Product Brief confidential and proprie tary information of cedar design group l.t.d. | elec trohex™
  • 2. 002 /// our Vision to create an exciting social Cedar Design Group (CDG) has broken down the boundaries and merged the virtual and physical game that will encourage game worlds. By combining fast-paced action with strategy and direct tactile interface with an online children to meet face to face application, we have created the ultimate gaming and interact directly. experience - a unique platform that appeals to a broad age group, including both casual and avid gamers. All of this in a very affordable, technologi- cally advanced, user-friendly product. confidential and proprie tary information of cedar design group l.t.d. | elec trohex™ all rights reserved © 2008 cdg elec trohex
  • 3. 004 /// tHe Platform electroHex™ is a new, low priced, high value in- teractive electronic game platform that exists both as a standalone game and as an internet appli- cation - the next evolutionary step in the collect- able card game genre. its ease of use, arcade-like audio-visuals and inherent voice guidance make it accessible to a vast market, including segments untapped by existing platforms. electroHex™ has been designed as a versatile platform which can be easily adapted to support many genres and contents. The first application will be an action strategy battle game that com- bines the strategy and social dynamics of col- lectable card games with the excitement of video games. Beneath the smooth and intuitive user interface lies a powerful new technology that offers reli- able real time interaction, an extremely high-cost perforce ratio and an anti-counterfeit mechanism. the game can be played without a computer or television screen. in addition a virtual component of the platform offers an exciting online game and enhances the overall experience. confidential and proprie tary information of cedar design group l.t.d. | elec trohex™ all rights reserved © 2008 cdg elec trohex
  • 4. 005 /// tHe Battlefield tHe system is comPosed of fiVe elements: the electroHex™ battle game consists of assem- bling a deck of cards (from the player’s collection) and using them to combat the player’s opponents.  Hero cards:  the player begins by placing the heroes strate- gically to form a battlefield and then becomes each card represents a character with all of his unique abilities. immersed in a dynamic game – a vivid, sensory experience of light and sound.  cHaracter Base: serves as the main interface for game activation. the base includes buttons used by players to ac- tivate the characters abilities and Leds that offer visual feedback for success or failure and many special effects. once a hero card is inserted into a base it literally comes to life. The battlefield is formed by strategically placing and connecting bases.   effect cards: Cards that are specifically designed to enhance the game by introducing powerful abilities, inter- esting situations and special weapons that can drastically change the power balance on the bat-  tlefield. No player can win without the aid of these diverse and powerful cards.   effect Base: designed for the quick insertion and extraction of effect cards, the effect base is the perfect tool for tactical moves.  master: this is the brain that controls and manages the entire game. it is an extremely sophisticated high tech processor, yet easy and simple to use. a single master unit will be able to support multiple games using external memory cards. Players will be able to personalize their appearance with vari- ous skins.  confidential and proprie tary information of cedar design group l.t.d. | elec trohex™ all rights reserved © 2008 cdg elec trohex
  • 5. The ElectroHex™ design was created by CDG’s 008 DesigNs /// cHaracter Base art director and has two basic guidelines – be sim- the bases use Leds that display the character’s ple and intuitive to use and alluring for players. The dynamic status and create stunning visual effects. design has won the hearts of hundred of kids in the bases present a unique user interface which focus groups. The materials used are of the high- offers a tactile arcade feel. est quality. 007 /// cHaracter cards the character cards have strong emotional value for the players and it is therefore important to cap- ture the essence of the heroes. as each card con- tains a great deal of vital information, it proved a challenge to keep it clear and simple. confidential and proprie tary information of cedar design group l.t.d. | elec trohex™ all rights reserved © 2008 cdg elec trohex
  • 6. 010 DesigNs /// effects Base the effect Base design encourages the player to bring cards into play quickly and easily. to avoid confusion this base has a slightly different shape, preventing the insertion of character cards. each base has one button and three Leds. 009 /// effects cards Like the character cards, the effect cards have a colorful image and all the necessary information the players need on one side and the encoded information to be read by the base on the other. confidential and proprie tary information of cedar design group l.t.d. | elec trohex™ all rights reserved © 2008 cdg elec trohex
  • 7. 011 DesigNs /// tHe master the basic design is smooth and elegant with a futuristic touch. it was designed to achieve a simple and intuitive interface with maximal usability, produce a great sound and offer wide functionality. By using skins the basic master may be customized to suite multiple brands and game types. Players may also personalize it to reflect their uniqueness. 012 /// master skins electroHex™ is more than just a game; it is a por- tal to exciting new worlds that guarantee hours of challenge and fun. confidential and proprie tary information of cedar design group l.t.d. | elec trohex™ all rights reserved © 2008 cdg elec trohex
  • 8. 014 /// ONliNe game While electroHex™ can be enjoyed as a complete standalone social game, it is also an exciting on- line game. Gamers will be able to enjoy playing both the physical and online game. the online game will be free with no subscription fee. Players that own physical character cards can use them in the online virtual game. each physical card will have a unique id code. once that code is entered on our web site, it will activate a virtual version of the physical card. Play- ers can collect, trade, share and play with fellow gamers from around the world. special virtual cards will also be available for the online game. these cards are earned with points acquired dur- ing game play. the game play action will be en- hanced with exciting fast paced video showing attack and defensive moves by the players. confidential and proprie tary information of cedar design group l.t.d. | elec trohex™ all rights reserved © 2008 cdg elec trohex
  • 9. additional content, music and Games will be sup- ported via a memory card. through simple internet access our web site will be the center of the gaming community. Here is where a player can meet and play against gamers from all parts of the us and the world. they will also be able to form teams, enter tournaments and become ranked with appropriate prizes at different levels. /////////////////////////////////////////////////////////////////////////////////////// 016 FuTure CONNeCTiviTy /// tHe usB in addition to that, player will be able to connect the system to a computer via a usB connection and download additional game features, new sound effects and create new game experiences. confidential and proprie tary information of cedar design group l.t.d. | elec trohex™ all rights reserved © 2008 cdg elec trohex
  • 10. 018 FuTure CONCePT /// tHe Battle figures the electroHex™ 3d concept will use the cutting edge technology of the electroHex™ platform to bring the strategy figures game to a whole new level. With tons of game elements, sound capabil- ities and state of the art technology, electroHex™ 3d will bring the classic games into the future. unlike other strategy games electroHex™ offers the players the chance to focus on the strategy and the game itself. the game engine monitors and executes aspects like distance and range, hit or misses, movement, coverage-bonuses etc. saving players precious time that can be use for actually playing the game. confidential and proprie tary information of cedar design group l.t.d. | elec trohex™ all rights reserved © 2008 cdg elec trohex
  • 11. The key to success is the acceptance of our games by our consumers, We have focus tested our game with over 300 children in the US, Europe and Israel. To see their enthusiasm and kids actually playing our game, we invite you to watch the video at: www.cedardg.com/Video confidential and proprie tary information of cedar design group l.t.d. | elec trohex™ all rights reserved © 2008 cdg elec trohex