Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
High level Process Document
1. Problem statement
Many notices in the newspaper appear pleading for donations towards treatment for the
underprivileged. The treatments range for diseases such as cancer, tb etc, costing anywhere from a
lakh to a little less under a million.
The other section of patients are the same underprivileged who are turned away from hospitals for
the lack of money. These patients generally suffer from not so complex diseases but involve major
surgeries and operations.
The third are not for profit organisations that collect money for treatment of underprivileged
patients.
The problem today lies in the mode of raising funds. The calling for funds happens through the
following channels.
Mode of communication Frequency Problem
Newspaper advertisement Only once for a case (individual) Adverts appear in a small
corner, very little space
devoted, cumbersome payment
procedure
Individual charities As and when needed Localised drives, not enough
connect with people,
cumbersome payment
procedure.
Hospital boards As and when needed A very small cross section of
audience sees the notice.
Monetary aid very unlikely to
take place
The solution to all if not most of the problems mentioned above is to
SOLVE THE PROBLEM BY MAKING ALL SUCH CASES AVAILABLE ON A CROWD FUNDING PLATFORM.
Envisaged Solution
The solution aims to solve by doing the following.
1. Making all such details available online.
2. Making payments easy
3. Providing necessary patient updates
4. Creating social awareness on the belief that if a lot of us contribute a little each, many such
lives can be saved.
Essentially, all of these problems can be solved if the model of kickstarter is applied to this area.
2. Breaking down the solution
The various components of the solution are
1. Building a platform that can accommodate such requests. These requests will be sourced
from
a. Hospitals
b. Non profits.
No individual will be allowed to post.
2. Building a payment gateway to allow donations
3. Registering the platform as a charity to enable collection of donations.
4. For each case posted a dedicated area to provide feedback about patient condition, photos
and videos of the same.
5. Printing of 80 g receipt for donors to allow them to claim benefit under Income tax laws.
6. Facilitating payment from the platform to the charity/hospital directly to their account.
Initially, only a few will be allowed to test the platform’s capabilities.
Why such a platform?
There are several success stories worldwide and India specific that have shown that such
models succeed.
1. Rangde.org
2. Kiva.org
The model suggested has been adopted by www. watsi.org , a recent inductee in the y
combinatory class.
High level Steps ahead.
1. Building technology infrastructure
2. Registering as a non profit
3. Reaching out to hospitals and non-profits for cases
4. Reaching out to media to spread the word