3. 3
What is E-Commerce?
Take a few moments and jot down some
phrases that come to mind when you think
about e-commerce…
What does e-commerce mean to you?
4. 4
What is E-Commerce?
You may have thought about…
Shopping online
Purchasing online
Selling or bidding on eBay
Paying bills online
Banking online
E-Commerce provides these functions and
many more.
5. 5
What is E-Commerce?
Here is a formal definition…
The integration of communications, data management,
and security technologies to allow individuals and
organizations to exchange information related to the
sale of goods and services.
Major functions of E-Commerce include:
the buying of goods,
the selling of goods, and
performance of financial transactions on the Internet.
6. 6
Who is Online?
If you are like most U.S. adults, you are
regularly online and use the Web.
7. 7
Who is Online?
Per Pew Internet & American Life Project,
May 2010 Survey
Internet Users:
Wide range of ages, ethnicity, and income
79% of Adult Women
79% of Adult Men
95% of age 18-29
87% of age 30-49
More statistics:
http://www.pewinternet.org/Static-Pages/Trend-Da
8. 8
Who is Buying Online?
Have you shopped or made a purchase
online?
In 2010, 52% of U.S. adults bought
products like books, music, toys or
clothing online.
http://www.pewinternet.org/Reports/2010/Online-Product-Res
16. 16
The Influence
of the Web on Commerce
Forrester Predicts Growth in Web-influenced Sales
http://techcrunch.com/2010/03/08/forrester-forecast-online-retail-
sales-will-grow-to-250-billion-by-2014/
17. 17
E-Commerce Growth
More consumers moving from dial up to broadband
connections
Retailers improving their coordination between online
and in-store operations
Sales are shifting away from stores
Mobile Commerce
Social Commerce
Daily Deal Websites (http://groupon.com)
http://blogs.wsj.com/digits/2010/03/08/e-commerce-growth-slows-but-still-out-paces-retail/
http://www.sescommerce.com/ecommerce-growth.asp
http://www.emarketer.com/Report.aspx?code=emarketer_2000770