3.  Political (Legal) Aspects:-.
A company will not be able to gain success,
good reputation and trust if it will not
consider legal and political sector as part of
their strategy. Political and legal sectors
include the needs of the company to follow
the given policies and regulations of the
government in order to be considered as
legal and authorized business company.

4. We have to keep in mind .
 Tax policy
 Employment laws
 Political stability
 Environmental regulations
 Trade and tariff restrictions

5.  The economic factor involves the
context in which an industry belongs, i.e.
the configuration of the competition in
which a company operates the active
demand of the products,
general economic condition of the
nation or region, conditions in relation
with other industries, and the situation of
the resource markets.

6.  Economic stability
 Economic growth
 Interest rates
 Inflation rates
 Exchange rates

7.  Society and culture is an important
factor that must be given emphasis by
any business, specifically those who are
operating in the global arena such as
Tim Horton’s. It is important that the
company must operate in compliance
with the social systems in order to gain
good reputation and effective public
image.

8.  Population growth rate
 Age distribution
 Career attitudes
 Consumer behavior
 Religion and culture itself

9.  The complexities of achieving business
success through increased efficiency,
effectiveness and competitiveness,
combined with innovative applications
of modern technology, has heightened
the awareness of both technology and
business managers towards more
strategically oriented approaches for
planning and management of any
industry.

10.  Distribution and communication
channels
 Technology incentives
 Automation
 Rate of technological change
 Environmental and ecological aspect
 Barriers to entry

11. Strengths Weaknesses
 Innovative Culture - Tim
Horton’s
 Long lines
 Franchises Repays in 1 to 2  Weak Management at
Years Specific Locations
 Low Staff Turnover is an  Tarnished Reputation -
Important Strength for Tim
Horton’s Tim Horton’s
 Ease of Training Helps Tim  Customer Service - Tim
Horton’s
 Strong Management at Tim
Horton’s
Horton’s
 Prime Real Estate - Location is
Key for Tim Horton’s
 Pricing Power Allows Tim
Horton’s to Adjust Prices
 Financial Leverage is a
Strength of Tim Horton’s

12. Strengths Weaknesses
 Economies of Scale
Help Reduce Cost for -
Tim Horton’s
 Cost Advantages Over
Rivals - Tim Horton’s
 Rapid Expansion
 Supply Chain - Tim
Horton’s
 Brand Name - Tim
Horton’s
 Customer Loyalty is
Key to Tim Horton’s

13. Opportunities Threats
 Lower Prices of Tim Horton’s  Global Warming Could Hurt
Food Can Help Win Customers Food Product and Costs
 Fair Trade Benefits the Growers  Fast Food is linked to
and Consumers of Coffee Hardening of the Arteries
 Organic Farming Provides and  Consumers Could Change
Opportunity for Tim Horton’s Their Tastes and Desires in
 Young Drinking Age Could Help Food
Grow By Increasing Market Size  Volatile Cost - Tim Horton’s
 World's Population is increasing -
Potential to Expand is Huge  International Competition
Could Hurt Tim Horton’s
 They Can Make Acquisitions of
Other Fast Food Companies  Substitute Products Could Hurt
 Emerging Markets Offer Tim Tim Horton’s
Horton’s Expansion Potential  Intense Competition -
 New Products and Services Restaurants Industry
Could Increase Tim Horton's
Revenue

14. Opportunities Threats
 Marketing in
Canada is Locally
Tailored
 Variety of Food
 New Services by Tim
Horton’s
 New Products at Tim
Horton’s

15.  Competitive Rivalry, e.g.:
› Number and size of firms existing in market
like as Tim Horton’s
› Industry size and trends of the market
› Fixed v variable cost bases
 Supplier Power, e.g.:
 Brand reputation which product supplier
supplies us
 Geographical coverage of that particular
supplier

16.  Buyer Power, e.g.:
› Buyer choice of our product
› Buyers size/number in that particular area
 Product and Technology Development,
e.g.:
 Alternatives price/quality
 Market distribution changes in rules which
may affect or not
 Fashion and trends of the new market

17.  Social Factor:-
› The changing role Of Families and Women(+)
› Growing component life style(+)
 Economical Factors:-
› Purchasing Power(+)
› Recession(-)

18.  Technological Factors
› Research
› New products

19.  We believe that they need to improve their
social aspects they need to introduce some
products for the baby boomers because
they are big consumers in Canadian
market. Moreover, if they can spend more
money on R&D to improve their service line
and product quality, then they can reach
new heights of profit. Regularly introducing
new products in market and create more
interest in the people.

20. Tim Horton’s brand is synonymous with
Canadian culture and coffee is a product
with wide demographic appeal, the target
market for this campaign is broad in scope.
People most likely to engage in this contest
are likely male and females aged 18-50;
students and professionals alike. They want
to cover college, school and working
people. Their products are very low in cost
and have different quantity menus, which
every one affords

21.  MISSION STATEMENT:
Our guiding mission is to deliver superior
quality products and services for our +
and communities through leadership,
innovation and partnerships. (Horton's,
2011)
OUR VISION:
Our vision is to be the quality leader in
everything we do.

22.  Locations
› Has more than 6000 stores in Canada
› Covers every single public place
› Going global
 Cost Competitive
› Low price products

23. channel, B. (n.d.). http://www.brandchannel.com.
Retrieved 10 22, 2011, from
http://www.brandchannel.com/features_profile.asp?
pr_id=253
Horton's, T. (2011, 12). www.timhortons.com. Retrieved
10 23, 2011, from
http://www.timhortons.com/ca/en/about/media-
company-facts.html
wiki. (n.d.). http://en.wikipedia.org/wiki/Tim_Hortons.
Retrieved 10 21, 2011, from www.wikipedia.com:
http://en.wikipedia.org/wiki/Tim_Hortons#Menu