1. DEFINITION
dictionary redefined

2. the fastest dictionary on iOS

3. DEFINITION
• Universal app, $0.99
• 66,290 users
• 2.2M word searches, 7000 a day
• Staff Favorites / New and Noteworthy

4. 5 STEPS TO 5 STARS

5. 5 STEPS TO 5 STARS
• Find a problem

6. 5 STEPS TO 5 STARS
• Find a problem
• Research your competitors

7. 5 STEPS TO 5 STARS
• Find a problem
• Research your competitors
• Sketch-Code-Launch

8. 5 STEPS TO 5 STARS
• Find a problem
• Research your competitors
• Sketch-Code-Launch
• Publicize like hell

9. 5 STEPS TO 5 STARS
• Find a problem
• Research your competitors
• Sketch-Code-Launch
• Publicize like hell
• Update continuously

10. FIND A PROBLEM

11. PROBLEM-FINDING

12. PROBLEM-FINDING
•I read a book

13. PROBLEM-FINDING
•I read a book
•I fail to understand a word

14. PROBLEM-FINDING
•I read a book
•I fail to understand a word
•I open my dictionary

15. PROBLEM-FINDING
•I read a book
•I fail to understand a word
•I open my dictionary
•I give up

16. FAST & BEAUTIFUL

17. COMPETITORS

19. Dictionary!

20. Dictionary.com Dictionary.

22. SKETCH-CODE-LAUNCH

23. VERSION 1.0

26. SHITTY?

27. YES.

28. WHO CARES?

29. LAUNCHED!

30. USERS LOVED IT.

31. AppAnnie.com

32. me (alias)
FAKE
friend
AppAnnie.com
FAKE

33. me (alias)
FAKE
joker
friend
AppAnnie.com
FAKE

34. me (alias)
FAKE
joker
friend
AppAnnie.com
FAKE

35. me (alias)
FAKE
joker
friend
AppAnnie.com
FAKE

36. VERSION 1.1

38. VERSION 2.0

42. VERSION 3.0

45. VERSION 4.0

46. OFFLINE SUPPORT

47. PROMOTE YOUR PRODUCT

48. PROMOTING YOUR APP
• Not easy at all
• Definition wasn’t a gaming app
• Word-of-mouth
• Free app weekends!
• Reviews (DL, SR, Beautiful Pixels, iMerlion, AppAdvice)
• App Store Feature
• Free business cards - anywhere in the world

52. SCREENSHOTS
• Screenshots must portray a good image of your app
• Get a designer
•I use dribbble.com

53. LEARNING POINTS
• Continually improve on your product
• Big update? Small update?
• Make a tagline for your product (hopefully true)
• Create a website

55. MISTAKES
• Server crash
• Be prepared for this, especially when you conduct a free app
weekend
• Apologize
• Product name
• Lack of support
• UserVoice (iPhone SDK)

57. TOOLS
• Repos: SVN / Git
• Analytics: Flurry.com / AppAnnie.com
• Services: GoDaddy / Tumblr / Dribbble / UserVoice
• Sites: StackOverflow / iPhoneDevSDK / Hacker News

59. AFTER ALL YOUR HARD WORK...

61. HOW WILL YOU KNOW IF
YOUR APP IS SUCCESSFUL?

64. THANKS
Slides available here: http://bit.ly/smutalk
Sidwyn Koh sidwyn@gmail.com 04 /10/11