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The "Social" in Social Media: A Primer for Small Businesses

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Lisa Kalner Williams
Lisa Kalner Williams

Class given at Winchester Recreation and Adult Education, 10/28/10

Business
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HOW TO BE “SOCIAL” IN SOCIAL MEDIA A PRIMER FOR SMALL BUSINESSES Lisa Kalner Williams / Sierra Tierra Marketing
Outline of Class ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Class Introduction ,[object Object],[object Object],[object Object],[object Object]
The Word “Social” ,[object Object]
Anti-Social (or “not so social”) ,[object Object],[object Object]
Traditional Media Marketing ,[object Object],[object Object]
Folks are social here. Are you?
How are people social here? ,[object Object],[object Object],[object Object]
Social Etiquette in Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Being nice is fine, but… ,[object Object],[object Object]
Three Case Studies ,[object Object],[object Object]
Example: Caron Electric ,[object Object],[object Object],[object Object]
Caron Electric: Being Social
Caron Electric: Being Social
[object Object],[object Object],[object Object]
Example: Beachmere Inn ,[object Object],[object Object],[object Object]
Beachmere Inn: Being Social
Beachmere Inn: Being Social
Beachmere Inn: Being Social
[object Object],[object Object],[object Object]
Example: The Barefoot Dragonfly ,[object Object],[object Object],[object Object]
The Barefoot Dragonfly: Being Social
The Barefoot Dragonfly: Being Social
[object Object],[object Object],[object Object]
Another Reason To Stay Social ,[object Object]
Sample of a Facebook News Feed
The Algorithm behind the News Feed
NFO in Simpler Terms ,[object Object],[object Object],[object Object]
[object Object]
Why is being social important? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Q&A ,[object Object]
Staying Social after Class Platform Contact www.sierratierra.com [email_address] sierratierra www.linkedin.com/in/kalnerwilliams

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