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Social Media Plan Anatomy

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Chris Sietsema
Chris Sietsema

A failure to plan is a plan for failure. Learn how to develop a sound social media plan that can be properly utilized, modified and measured. Have a clear road map, gain an understanding of your audience(s) and build a business case for social media within your organization. Presented at Social Media for Business Event in Tempe, AZ on August 20, 2009.

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The Anatomy of a Social Media Plan Presented by: Mike Corak & Chris Sietsema 8.20.09
Quick Intro Mike Corak Chris Sietsema not to scale
Don’t Forget Twitter Hashtag: #SMAZ LinkedIn Group: http://budurl.com/smaz More Info (archives, video, next event details): SocialMediaAZ.org
Planning Starts with Homework Listening Competitive Analysis
Planning Starts with Homework John Q. Customer
Objectives Aligned with Business Objectives Consider Campaign Type Community Relations/ Customer Service Influencer/ Media Relations & Engagement General Awareness, Event Promotion, ROI
Your Message Consistency with Brand / Other Mediums A Reflection of Audience Interests Opportunity Unveiled by Listening Source: VikaValter
Becoming Familiar with Tactics What is Feasible with Each? Selecting the Right Tool Align Tactics with Objectives
Connecting the Dots S T R A T E G Y Sample Objectives Grow Awareness Customer Service Engage New Audiences
Connecting the Dots Encourage Interaction, Activity, Play Creative Engagement Your Message, Your Way : Your Social Thumbprint
Measurement Pure Numbers Followers / Fans Engagement Web Analytics Site Traffic Sales / Leads Sentiment Positive Negative Neutral Source: Nick Sayers
Resources Common Fallacy: Social Media is Cheap Time ≠ Money Enough Time from the Right People Future Resourcing? CEO, CFO, CTO, CMO … CSMO? Source: practition^r
Review of Plan Anatomy With Planning: Source: puliarf
Review of Plan Anatomy Without Planning (let’s be honest): Source: NMSA.org.au
Review of Plan Anatomy Research Messaging Tactics Measurement Strategies Objectives Resources
Key Elements Active & Ongoing Listening Flexibility: Count on Change Relationships Over Revenue Not a Game of Follow the Leader Rather You Are Building the Playground
Questions? Twitter Hashtag: #SMAZ LinkedIn Group: http://budurl.com/smaz More Info (archives, video, next event details): SocialMediaAZ.org
Gee, Thanks. Mike Corak mikec@offmadisonave.com 480.505.4553 @mikecorak linkedin.com/in/mikecorak Chris Sietsema chris@offmadisonave.com 480.505.4529 @sietsema linkedin.com/in/sietsema

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Social Media Plan Anatomy

  • 1. The Anatomy of a Social Media Plan Presented by: Mike Corak & Chris Sietsema 8.20.09
  • 2. Quick Intro Mike Corak Chris Sietsema not to scale
  • 3. Don’t Forget Twitter Hashtag: #SMAZ LinkedIn Group: http://budurl.com/smaz More Info (archives, video, next event details): SocialMediaAZ.org
  • 4. Planning Starts with Homework Listening Competitive Analysis
  • 5. Planning Starts with Homework John Q. Customer
  • 6. Objectives Aligned with Business Objectives Consider Campaign Type Community Relations/ Customer Service Influencer/ Media Relations & Engagement General Awareness, Event Promotion, ROI
  • 7. Your Message Consistency with Brand / Other Mediums A Reflection of Audience Interests Opportunity Unveiled by Listening Source: VikaValter
  • 8. Becoming Familiar with Tactics What is Feasible with Each? Selecting the Right Tool Align Tactics with Objectives
  • 9. Connecting the Dots S T R A T E G Y Sample Objectives Grow Awareness Customer Service Engage New Audiences
  • 10. Connecting the Dots Encourage Interaction, Activity, Play Creative Engagement Your Message, Your Way : Your Social Thumbprint
  • 11. Measurement Pure Numbers Followers / Fans Engagement Web Analytics Site Traffic Sales / Leads Sentiment Positive Negative Neutral Source: Nick Sayers
  • 12. Resources Common Fallacy: Social Media is Cheap Time ≠ Money Enough Time from the Right People Future Resourcing? CEO, CFO, CTO, CMO … CSMO? Source: practition^r
  • 13. Review of Plan Anatomy With Planning: Source: puliarf
  • 14. Review of Plan Anatomy Without Planning (let’s be honest): Source: NMSA.org.au
  • 15. Review of Plan Anatomy Research Messaging Tactics Measurement Strategies Objectives Resources
  • 16. Key Elements Active & Ongoing Listening Flexibility: Count on Change Relationships Over Revenue Not a Game of Follow the Leader Rather You Are Building the Playground
  • 17. Questions? Twitter Hashtag: #SMAZ LinkedIn Group: http://budurl.com/smaz More Info (archives, video, next event details): SocialMediaAZ.org
  • 18. Gee, Thanks. Mike Corak mikec@offmadisonave.com 480.505.4553 @mikecorak linkedin.com/in/mikecorak Chris Sietsema chris@offmadisonave.com 480.505.4529 @sietsema linkedin.com/in/sietsema