A new Signs By Tomorrow signage and graphics case study focused on Hospitality Marketing, featuring a FL casino. Signs By Tomorrow conducted a signage goals assessment & created new custom signage and graphics that increased patron visual communications.

1. Case Study:
Engaging. Smart. Fun. Casino Project
The hospitality industry is full of marketing ideas, but
sometimes lacks freshness and sophisticated appeal. That’s
why hospitality clients including casino and gaming experts
are teaming up with Signs By Tomorrow (SBT) to add custom
signs on finishing touches to visual communications that are
appealing, persuasive and convey a “fun” atmosphere.
Client Profile:
Major Casino in Ft. Lauderdale, Florida
Signs By Tomorrow Ft. Lauderdale has completed a
project for a prominent casino with a goal of establishing
superior marketing that’s both lively and engaging. A
collaborative effort with an event planning company, SBT’s
signage graphic solutions and ideas evolved from research,
insights and focus on what drives players to return again and
again to the casino venue.
Playing off the casino’s theme and brand, SBT worked
to develop an innovative marketing campaign that
incorporates customer wants and desires into creative sign
graphics and large-format displays. This marketing strategy of Benefits of Cohesive
using consistent, strategic communication and implementing
the campaign across all media helped ensure that the casino Hospitality Marketing:
was a big success with both indoor and outdoor signage
solutions.
 High-End Graphics
 Visually Stimulating
 Creative Designs
 Convertible Sizes
 Large-Formats
 Consistent Emphasis
 Multi-Dimensional

2. Project Challenges:
Temporary Venue, Lack of Time
For this project, SBT was presented with an unusual
task: developing sign graphics that would showcase the casino
property’s amenities at a temporary site while construction
was being completed on the permanent facility. The outdoor
signage solution was an inflatable dome on the temporary
site, built to withstand hurricane winds, offered a fun and
exciting venue but also posed unique challenges.
Another interesting business challenge was timing: all
delivery and installation had to take place during off-hours,
which meant SBT staff worked from 3:00-6:00 a.m. to get the
job done seamlessly without interruption to operations.
Visual Solutions:
Exciting, Fun, Large-Format Graphics
“The casino client was
extremely happy. I couldn’t The final graphics and large format displays developed
be more pleased with the by SBT for the casino dome venue command attention while
providing crucial venue information for the crowds of gaming
opportunity to provide the
enthusiasts.
incredibly successful visual Within the casino’s dome venue, promotional signage
communication solutions.” of a construction-centered theme with slot machines, poker
and craps tables is visible. Entering the casino, you are greeted
by a 3D hard hat and an assortment of hand tools, which are
Chuck Black, CEO/owner, displayed on a truss. The passageway of the entrance reveals
Signs By Tomorrow Ft. colorful reflectors on the walls as well as yellow and black
construction tape from full wall coverings. A detour sign at the
Lauderdale
end of the passageway acts as a way-finding sign with an
arrow pointing right that has a graphical illusion of blinking
reflectors.

3. The End-Result:
Coverage From Ceiling to Floor
Working with the casino
facility’s tile flooring, Signs By
Tomorrow placed indoor floor
graphics for a “cracked by hammer”
look on the graphics. The temporary
venue also featured detailed
renderings of the new facility and
professional blueprints, mounted on a
custom sign on diamond plate
aluminum that looks like steel.
Awnings and Way-Finding Signage
In the back of the venue, you can view the “food truck”
called the Whistle Stop. Originally designed as a restaurant
with an awning sign, the food truck concept allows the walls
to look like corrugated steel with large-format graphics
wrapping the walls, creating the appeal factor with custom
signage.
SBT Ft. Lauderdale also installed hanging construction
signs as way-finding signage to direct you from poker tables
to the cashier cage. Finally, you can make your way to the
casino’s “The Wrecking Bar” for drinks. Signs By Tomorrow has
designed a 3D wrecking ball graphic to emphasize the theme
and provide consistent marketing with indoor directional
signs.
Full-Service Hospitality Industry Experts
Signs By Tomorrow takes pride in providing visual
communications and custom signage that demand attention,
appeal to customers and offer compelling messages. From
expert installation of signage to custom display solutions, SBT
looks to the future in innovative marketing campaigns for the
hospitality industry with custom promotional signage.