2. Created 1996 Mission Statement: to organize the world's information and make it universally accessible and useful
3. Google Inc. (Public, NASDAQ:GOOG) Google Acquires YouTube Initial Public Offering August 18, 2004 $85 per share
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7. 2009 Financial Tables Full year financial tables with quarterly data. Income Statement (In thousands, except per share amounts) 98.56% 98.80% 98.94% 98.91% 96.94% 96.78%
11. ACQUISITIONS COULD RESULT IN OPERATING DIFFICULTIES, DILUTION AND OTHER HARMFUL CONSEQUENCES ADSENSE PROGRAM COULD BE POTENTIALLY LESS PROFITABLE IF IT WERE DEEMED INEFFECTIVE BY THE ADVERTISERS ACQUISITIONS OR DISPOSITIONS COULD ALSO RESULT IN … THE INCURRENCE OF DEBT, … ADDITIONAL EQUITY OR DEBT FINANCING, WHICH COULD HARM OUR FINANCIAL CONDITION 2006 10K
12. HAVE YET TO REALIZE SIGNIFICANT REVENUE BENEFITS FROM … YOUTUBE 2007, 2008, 2009 Annual Reports
Initial Public Offering of 19,605,052 shares of Class A common stock occurred on Wall Street on August 18, 2004, with the opening price of $85 per share.” &quot;Google Milestones.&quot; Google - Corporate Information . Web. 01 June 2010. <http://www.google.com/intl/en/corporate/history.html>.
Page Impression -- how many times the page or pages containing the AdSense advertisement was shown to visitors Clicks -- the number of times someone actually clicked on an advertisement Page CTR -- the resultant click-thru rate, as a percentage Page eCPM -- the effective cost per thousand (M = mil, it's Latin) for your ad space. This is a statistic that only a marketing person could love, so it's fine if you ignore it, but it can show you what ads / ad units are most valuable, particularly if you use channels Your earnings -- no explanation needed. Bigger is better. :-)
2009 Financial Tables Full year financial tables with quarterly data. Income Statement (In thousands, except per share amounts)