For an entrepreneur class in my graduate studies, we had to create a business and develop a business plan. Here is the presentation of that business plan. It had potential to be a real business, but for now it is still only a well-planned out idea.

1. Needed Investment: $210,000 Rebecca Abboud Rob Falcone Maxwell Haddad Colleen McAndrew Joseph Terry Elizabeth Yanak theatrecast@yahoo.com (561) 702-6300 1225 Broadway Suite 209 New York, New York 10001 Bringing Broadway to Your Living Room

4. The TheatreCast.com Solution: Allows NY theatre lovers to view performances without high travel costs Easy access to performances via web Eliminates high ticket prices NY theatre audience will grow due to wide access to shows via internet

5. Market Size and Trends Extensive Survey Results Conclude: Young adults 18-24 Adults 25-32 strong as well Income under $50,000/year (many lower than $25,000) Make up for lack of funds in passion and desire Experience in streaming content over the internet and paying for it Located outside of the New York area, mostly in big cities

6. What makes us unique? Nobody provides our theatre content on the web Simple design for true ease of use Wide variety of content and viewing options within each performance Constant additions and new versions of shows with changed cast

7. Revenue Model $14.99 per performance stream (live view online) One time fee for each performance Stored on server under unique viewer username for easy re-watch 25% (aprox. $3.75) of each 14.99 stream is profit shared with show producers

8. Market Strategy Demand and interest is high based on survey results Attract customers through web-based advertising on entertainment and theatre websites Retain customers based on constantly changing content (at least 2 new shows each month)

9. Barriers of Entry Copyrighted material Profit sharing solves issue Expansion needed in Server Space Bandwidth Inventory Space Only competition exists in entertainment substitutes

10. Management Rebecca Abboud, VP of Online Development: Producers Assistant and Director of Documentary Research at Mind TV. Experience in writing, directing and editing films, and documentaries. Joseph Terry, VP of Operations & Marketing: Marketing, Video, and artist branding at Atlantic Records. Experience in distribution, competitive analysis and product research,. He has directly contributed to distribution of online video content for recording artists. Robert Falcone, VP of Finance: Marketing and Advertising in the Drexel University Athletics Department. Has directly contributed with work on advertising, marketing and preparing financials for start-up companies. Colleen McAndrew, VP of Social Media: Social Media Director at NBC 10 Philadelphia for The 10! Show. Experience in live venues, marketing, brand research, social networking, social network launch platforms, marketing and advertising. Leader in website creation. Maxwell Haddad, VP of Programming: Production internet at Jimmy Kimmel Live! Experience in writing, directing and editing as well as knowledge of live theatre, competitive analysis and new product launches. He has directly contributed to the industry by filming and releasing his own independent film in 2009. Elizabeth Yanak, VP of Broadcasting: Marketing and Videographer in the Drexel University Athletics Department. Experience in marketing online content, filming, writing, and directing. Production assistant for American Idol.

11. Financial Summary

12. Sources and Uses of Funds

13. Summary High demand and interest from passionate consumers Content not available anywhere else Provides a normally expensive service at very low rates Highly skilled management team Financially profitable within one year

14. Needed Investment: $210,000 Rebecca Abboud Rob Falcone Maxwell Haddad Colleen McAndrew Joseph Terry Elizabeth Yanak theatrecast@yahoo.com (561) 702-6300 1225 Broadway Suite 209 New York, New York 10001 Bringing Broadway to Your Living Room