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- 5. The first objective of the research project is concerned with finding out what Percentage of people likes to eat CHIPS . Out of 50 respondents 49 like to While 1 don’t. YES 98% NO 2%
- 6. Our second objective is concerned with finding out which snacks they preferred. CHIPS 34% BISCUITS 22% NAMKEEN 14% BUJIA 22% OTHERS 8%
- 7. The third objective was to analyze the preference of chips by the people . YES 84% NO 16%
- 8. Fourth objective was to find out how which time of the day you prefer the Most. MORNING 16% AFTERNOON 14% EVENING 64% NIGHT 14%
- 9. The fifth objective was to analyze the reasons for the popularity of the most preferred chips . HALDIRAM 6% UNCEL CHIPS 10% LAYS 82% BINGO 2%
- 10. Sixth objective was to find out how which flavor of lay’s chips people like the Most. AMERICAN FLAVOUR 10% PLAIN SALT 8% TANGY TOMATO 60% CHAT STREET 22%
- 11. Our seventh objective was to find out which all places do the people consume lay’s chips most. COLLEGES 62% RAILWAY STATION 16% PUBLIC PLACE 10% BUS STOP 12%
- 12. The eighth objective was to find what compels them to buy lay’s chips .
- 13. Ninth objective was to find out how people rate the lay’s chips. EXCELLENT 26% GOOD 52% AVERAGE 22%
- 14. The tenth objective was to analyse which size of lay’s chips people generally prefer the most. LARGE 10% MEDIUM 52% SMALL 38%
- 15. The eleventh objective of the research project is concerned with finding out how often people consume lay’s chips. VERY OFTEN 22% OFTEN 24% SOMETIMES 40% RARELY 14%
- 16. Our twelth objective was to find out who all in respondent’s family prefer lays chips. ALL 60% CHILDREN 36% PARENTS 4% GRANPARENTS 0%
- 17. The thirteenth objective was to find the opinion about the lay’s market position in the cumulative market. YES 92% NO 6% CAN’T SAY 4%
- 18. Fourteenth objective was to find out the opinion of the people as they need lay’s chips in some more flavor. YES 84% NO 16%
- 19. Our fifteenth objective is concerned with the sources of information regarding lay’s chips. ADVERTISING 68% LIVE DEMONSTRATION 4% RETAIL OUTLETS 14% HOME SHOPPING 14%
- 20. Our sixteenth and last objective was concerned people opinion about the health. We asked do lays is a junk food. YES 58% NO 42%