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In what ways does your
media product use, develop
or challenge forms and
conventions of real media
products?
             By Amanda Ngonyama
Ways our music video develops
    conventions of real media products:

Pace and use of transitions

 As our genre is the R&B genre and is a slow song, we decided
  to use smooth transitions like fade ins and fade out rather than
  just straight cuts all the time.

 Our song was very slow, so when editing, we had to ensure
  that we had to make that when we made a cut, that it was in
  time with the beat of the song in order to compliment the pace
  of the song.
The following slides are
  examples of real music videos
   with similar ideas regarding
      our storyline and our
        variation of shots.

We thought that using a light
  source in this shot would
soften the image. Also the use
 of light shows that we used
 mis-en-scene. We have high
 key lighting which could be
 used to represent happiness
  and this idea of happiness
 compliments the lyrics and
    the mood of the song.
Use of fades throughout the
 music video challenges real
media conventions because in
 a real media product, fades
  are hardly used and if they
   are used, they are usually
  used at the end to fade out
       the video. The usual
  transition used to separate
      clips is a straight cut.
 Use of cross fades, emerging
two images we used to soften
      the cuts to match the
  storyline. The use of black
  and white as oppose to the
     clips in colour were to
separate the present from the
 past and when the two were
emerged. It makes it clearer to
  the audience that the black
      and white images are
flashbacks and the fact that it
   is faded shows that she is
          daydreaming.
Variation of shots


 I did research into Beyonce-
 Halo and from our research I
  discovered that she mostly
  uses close up shots. This is
  representing intemecy and
emotional identification of the
characters and for this reason
we thought it would be a goo
 idea to involve these kind of
 shots in our media product.
Rihanna- We found love has
romantic lyrics so we thought
we would develop our music
   product by getting some
    idea’s from her video.
 Our kind of video conforms
the R&B conventions because
  R&B music video’s usually
 romantic feel to them so we
used these ideas in order to fit
 the requirements to develop
  our video in terms of R&B
         conventions.
Developing media product
 conventions Lip syncing

  Lip syncing is not just a key
 convention in the R&B genre
   but is a requirement in all
 genres whether it is rock or a
    pop music video. They
usually all have lip syncing in
the video so we had to ensure
that lip syncing was a regular
occurrence so that we showed
 that we were developing the
   use of conventions in our
              video.
Sensual scenes
    developing R&B
      conventions
    R&B music video’s are
  generally romantic so are
 often sexual. Cassidy- Hotel
 had a huge influence on our
 ending as it was quite saucy
     to leave the audience
questioning themselves what
 happens next. However, we
were not going to get nude as
     that would be totally
inappropriate for the task we
 have been set so we thought
 we would do the same kind
 of scene but with clothes on
   so that it is suitable and
            sensible.

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Evaluation question 1

  • 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? By Amanda Ngonyama
  • 2. Ways our music video develops conventions of real media products: Pace and use of transitions  As our genre is the R&B genre and is a slow song, we decided to use smooth transitions like fade ins and fade out rather than just straight cuts all the time.  Our song was very slow, so when editing, we had to ensure that we had to make that when we made a cut, that it was in time with the beat of the song in order to compliment the pace of the song.
  • 3. The following slides are examples of real music videos with similar ideas regarding our storyline and our variation of shots. We thought that using a light source in this shot would soften the image. Also the use of light shows that we used mis-en-scene. We have high key lighting which could be used to represent happiness and this idea of happiness compliments the lyrics and the mood of the song.
  • 4. Use of fades throughout the music video challenges real media conventions because in a real media product, fades are hardly used and if they are used, they are usually used at the end to fade out the video. The usual transition used to separate clips is a straight cut. Use of cross fades, emerging two images we used to soften the cuts to match the storyline. The use of black and white as oppose to the clips in colour were to separate the present from the past and when the two were emerged. It makes it clearer to the audience that the black and white images are flashbacks and the fact that it is faded shows that she is daydreaming.
  • 5. Variation of shots I did research into Beyonce- Halo and from our research I discovered that she mostly uses close up shots. This is representing intemecy and emotional identification of the characters and for this reason we thought it would be a goo idea to involve these kind of shots in our media product.
  • 6. Rihanna- We found love has romantic lyrics so we thought we would develop our music product by getting some idea’s from her video. Our kind of video conforms the R&B conventions because R&B music video’s usually romantic feel to them so we used these ideas in order to fit the requirements to develop our video in terms of R&B conventions.
  • 7. Developing media product conventions Lip syncing Lip syncing is not just a key convention in the R&B genre but is a requirement in all genres whether it is rock or a pop music video. They usually all have lip syncing in the video so we had to ensure that lip syncing was a regular occurrence so that we showed that we were developing the use of conventions in our video.
  • 8. Sensual scenes developing R&B conventions R&B music video’s are generally romantic so are often sexual. Cassidy- Hotel had a huge influence on our ending as it was quite saucy to leave the audience questioning themselves what happens next. However, we were not going to get nude as that would be totally inappropriate for the task we have been set so we thought we would do the same kind of scene but with clothes on so that it is suitable and sensible.