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Charl R. Lee-Pearce
                  Product Manager, SMS&P, WPG
                        @simchabe, @seattleNP




Social Media – What’s Next…
Participate on social networking sites
• Focus on key social network hubs
• Invest in building these outposts with content
• Drive volume of followers/fans/views




• 4.5 million users           • 140 million users          • 71 million UUs/month
• 5-10,000 new accounts/day   • 600,000 new accounts/day   • More people watch monthly
                                                             than watch the SuperBowl
Join the Twitterati…
• Open your Twitter Account & Try it out
• Use M@M Social Media Directory to find MS twitter
  accounts http://smdirectory
• Join the Microsoft Twitter Discussion Group alias
  (twitter) to learn and share
• Find and attend a local Tweetup to meet local
  Twitterati
Tweetup Week With Twitterati
Join the club…
• Join the MS Digital Marketing & Social Computing Alias’
  • Digital Marketing at Microsoft
  • Social Computing Discussion
  • Social Computing for Business Discussion
• Attend a Digital Marketing class on Social Media (online or
  in person)
• Digital Speed Conference
• Join your local Social Media Clubs & attend (or lead) an
  event.
• SMC/SMCSeattle (Twitter/Facebook)
• www.Meetup.com
Read, Read, Read

•   Microsoft Library (search SM, Forrester…)
•   www.SlideShare.com
•   Twitter links
•   Social Media Bloggers
Favorite Bloggers…

Suggested Bloggers:
                                                      Stowe Boyd - http://www.stoweboyd.com/message/
Beth Kanter - http://beth.typepad.com/
                                                      bub.blicio.us - http://bub.blicio.us/
Brian Solis - http://www.briansolis.com/
                                                      Charlene Li - http://www.altimetergroup.com/
BuzzGain - http://www.buzzgain.com/
                                                      Doc Searls - http://blogs.law.harvard.edu/doc/
Chris Brogan - http://www.chrisbrogan.com/
                                                      Geoff Livingston - http://www.livingstonbuzz.com/blog/
David Armano - http://darmano.typepad.com/
                                                      Jennifer Leggio - http://blogs.zdnet.com/feeds
FutureWorks PR - http://www.future-works.com/
                                                      Jeremy Pepper - http://pop-pr.blogspot.com/
Guy Kawasaki - http://blog.guykawasaki.com/
                                                      Paul Gillin - http://paulgillin.com/
Jeremiah Owyang - http://www.web-strategist.com
                                                      PR-Squared - http://www.pr-squared.com/
Nicole Jordan - http://www.kickingsand.com/
                                                      Seth Godin - http://sethgodin.typepad.com/
PitchEngine - http://www.pitchengine.com/
                                                      Silicon Valley Watcher - http://www.siliconvalleywatcher.com/
Scobleizer - http://www.scobleizer.com/
                                                      Social Media Release - http://www.socialmediarelease.org/
Shel Holtz - http://blog.holtz.com/
                                                      Tara Hunt - http://www.horsepigcow.com/
Social Media Club - http://www.socialmediaclub.org/
Mash up Your Blog Feeds…
Simchabe’s Alltop Site)
Conferences …
• Attend SM Minds 1st Annual Microsoft Social Media
  Summit (FY10)
• SXSW (South by South West), Austin, TX
• Web 2.0
• …
The End

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ISV SM Overview Trainng Bring It Home

  • 1. Charl R. Lee-Pearce Product Manager, SMS&P, WPG @simchabe, @seattleNP Social Media – What’s Next…
  • 2. Participate on social networking sites • Focus on key social network hubs • Invest in building these outposts with content • Drive volume of followers/fans/views • 4.5 million users • 140 million users • 71 million UUs/month • 5-10,000 new accounts/day • 600,000 new accounts/day • More people watch monthly than watch the SuperBowl
  • 3. Join the Twitterati… • Open your Twitter Account & Try it out • Use M@M Social Media Directory to find MS twitter accounts http://smdirectory • Join the Microsoft Twitter Discussion Group alias (twitter) to learn and share • Find and attend a local Tweetup to meet local Twitterati
  • 4. Tweetup Week With Twitterati
  • 5. Join the club… • Join the MS Digital Marketing & Social Computing Alias’ • Digital Marketing at Microsoft • Social Computing Discussion • Social Computing for Business Discussion • Attend a Digital Marketing class on Social Media (online or in person) • Digital Speed Conference • Join your local Social Media Clubs & attend (or lead) an event. • SMC/SMCSeattle (Twitter/Facebook) • www.Meetup.com
  • 6. Read, Read, Read • Microsoft Library (search SM, Forrester…) • www.SlideShare.com • Twitter links • Social Media Bloggers
  • 7. Favorite Bloggers… Suggested Bloggers: Stowe Boyd - http://www.stoweboyd.com/message/ Beth Kanter - http://beth.typepad.com/ bub.blicio.us - http://bub.blicio.us/ Brian Solis - http://www.briansolis.com/ Charlene Li - http://www.altimetergroup.com/ BuzzGain - http://www.buzzgain.com/ Doc Searls - http://blogs.law.harvard.edu/doc/ Chris Brogan - http://www.chrisbrogan.com/ Geoff Livingston - http://www.livingstonbuzz.com/blog/ David Armano - http://darmano.typepad.com/ Jennifer Leggio - http://blogs.zdnet.com/feeds FutureWorks PR - http://www.future-works.com/ Jeremy Pepper - http://pop-pr.blogspot.com/ Guy Kawasaki - http://blog.guykawasaki.com/ Paul Gillin - http://paulgillin.com/ Jeremiah Owyang - http://www.web-strategist.com PR-Squared - http://www.pr-squared.com/ Nicole Jordan - http://www.kickingsand.com/ Seth Godin - http://sethgodin.typepad.com/ PitchEngine - http://www.pitchengine.com/ Silicon Valley Watcher - http://www.siliconvalleywatcher.com/ Scobleizer - http://www.scobleizer.com/ Social Media Release - http://www.socialmediarelease.org/ Shel Holtz - http://blog.holtz.com/ Tara Hunt - http://www.horsepigcow.com/ Social Media Club - http://www.socialmediaclub.org/
  • 8. Mash up Your Blog Feeds… Simchabe’s Alltop Site)
  • 9. Conferences … • Attend SM Minds 1st Annual Microsoft Social Media Summit (FY10) • SXSW (South by South West), Austin, TX • Web 2.0 • …