The document provides tips and recommendations for participating in social media and networking sites. It suggests focusing on key social networks like Twitter and joining discussion groups. Attendees are encouraged to read blogs, join local social media clubs, and attend conferences to learn more about social media trends and best practices. A list of recommended social media bloggers is also included.
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
ISV SM Overview Trainng Bring It Home
1. Charl R. Lee-Pearce
Product Manager, SMS&P, WPG
@simchabe, @seattleNP
Social Media – What’s Next…
2. Participate on social networking sites
• Focus on key social network hubs
• Invest in building these outposts with content
• Drive volume of followers/fans/views
• 4.5 million users • 140 million users • 71 million UUs/month
• 5-10,000 new accounts/day • 600,000 new accounts/day • More people watch monthly
than watch the SuperBowl
3. Join the Twitterati…
• Open your Twitter Account & Try it out
• Use M@M Social Media Directory to find MS twitter
accounts http://smdirectory
• Join the Microsoft Twitter Discussion Group alias
(twitter) to learn and share
• Find and attend a local Tweetup to meet local
Twitterati
5. Join the club…
• Join the MS Digital Marketing & Social Computing Alias’
• Digital Marketing at Microsoft
• Social Computing Discussion
• Social Computing for Business Discussion
• Attend a Digital Marketing class on Social Media (online or
in person)
• Digital Speed Conference
• Join your local Social Media Clubs & attend (or lead) an
event.
• SMC/SMCSeattle (Twitter/Facebook)
• www.Meetup.com
6. Read, Read, Read
• Microsoft Library (search SM, Forrester…)
• www.SlideShare.com
• Twitter links
• Social Media Bloggers
7. Favorite Bloggers…
Suggested Bloggers:
Stowe Boyd - http://www.stoweboyd.com/message/
Beth Kanter - http://beth.typepad.com/
bub.blicio.us - http://bub.blicio.us/
Brian Solis - http://www.briansolis.com/
Charlene Li - http://www.altimetergroup.com/
BuzzGain - http://www.buzzgain.com/
Doc Searls - http://blogs.law.harvard.edu/doc/
Chris Brogan - http://www.chrisbrogan.com/
Geoff Livingston - http://www.livingstonbuzz.com/blog/
David Armano - http://darmano.typepad.com/
Jennifer Leggio - http://blogs.zdnet.com/feeds
FutureWorks PR - http://www.future-works.com/
Jeremy Pepper - http://pop-pr.blogspot.com/
Guy Kawasaki - http://blog.guykawasaki.com/
Paul Gillin - http://paulgillin.com/
Jeremiah Owyang - http://www.web-strategist.com
PR-Squared - http://www.pr-squared.com/
Nicole Jordan - http://www.kickingsand.com/
Seth Godin - http://sethgodin.typepad.com/
PitchEngine - http://www.pitchengine.com/
Silicon Valley Watcher - http://www.siliconvalleywatcher.com/
Scobleizer - http://www.scobleizer.com/
Social Media Release - http://www.socialmediarelease.org/
Shel Holtz - http://blog.holtz.com/
Tara Hunt - http://www.horsepigcow.com/
Social Media Club - http://www.socialmediaclub.org/