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Build a Story Factory for Inbound Marketing in Five Easy Steps
1.
How You Can
Build aStory Factoryin Five Easy Steps Sim Simeonov / @simeons
2.
Founding. Funding. Growing.
Startups. Shopximity
3.
unit of connection
unit of understanding unit of sharing Why stories?
4.
low-cost, repeatable, inbound
marketing Why story factory?
5.
6.
7.
8.
9.
relevance + scarcity
1. Pick a theme
10.
simple + multi-channel
2. Create a template
11.
your data exhaust
external information surveys 3. Get the data
12.
humans + machines
4. Produce the story
13.
share value create
heroes 5. Distribute
14.
@simeons sim@shopximity.com
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