Presentation to the US-South Africa Women's Business Forum on the doing business in the Chicago area by Dan Seals, Asst. Dir., Office of Trade and Investment, State of Illinois, October 24, 2011
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The Business Environment in Chicago
1. ‘ Building Bridges through Women Empowerment’ The United States-South Africa Women’s Business Forum October 24, 2011 Richard Paullin Executive Director The International Trade Association of Greater Chicago
5. Regional Diversity: U n d e r s t a n d Y o u r T a r g e t M a r k e t Midwest West Southwest South Northeast
6. USSAWBF DIALOG The USSAWBF will serve as a springboard for increased economic empowerment of businesswomen in South Africa…faciltation of business relationships between South African and American businesswomen will be emphasized. Amb. Nomvume P. Magaqa Consul General
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9. ‘ Building Bridges through Women Empowerment’ The United States-South Africa Women’s Business Forum October 24, 2011 Richard Paullin Executive Director The International Trade Association of Greater Chicago [email_address]
Editor's Notes
$528 billion economy, with 2/3 of US national GDP located within 250 miles of Chicago. Home to a wide variety of industry leaders, including major manufacturers, engineering firms and consultants. A vibrant academic community focused on supporting the local economy
Tremendous regional diversity within the U.S. and within the regions Outside of Chicago, there is a state called Illinois: an agricultural powerhouse on the world stage
So…what’s an old white guy doing, standing here in this forum? Well, as it turns out, not only do I support your cause, but I actually understand something about what all businesses need to understand when they enter new markets, new partnerships, new strategic relationships. Our South African delegates are indeed a diverse group, themselves, seeking (I suspect) everything from strategic investment partners for projects at home as well as new export markets to technical assistance and joint-venture partners. Product localization: examples – McDonald’s & KFC; yards vs. meters; labeling requirements for food & pharma products Market Segmentation: think Target vs. Yves St. Laurent. U.S. is one of the most highly segmented & sophisticated consumer markets in the world Distribution channels – how does your product get to market? Through distributors? Pick ‘n Pack (drop ship)?