Corporate partnerships strategy IoF 2011

The Ten Commandments of Corporate Engagement Seven

THINK’s research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reputation / brand Gov’t relations Deliver strategic business goals Employee Geography Supply chain Profit Customers / clients

Funds Morale Skills Networking Mentoring Knowledge Volunteer-ing Second-ments Attract Retain Team building Pride Loyalty Diversity Field trips Expertise

Fundraising Pride Skills Awareness Support Knowledge Environment Service delivery Education Access Employment Behavioural change £££ Purpose / morale Creating community

investor or donor? Joint venture or begging bowl?

WCI table The combined gifts of the top 20 = 88% of the overall total of the top 300 Company Fiscal year WCI AstraZeneca Dec 09 £481m GlaxoSmithKline Dec 09 £467m BHP Billiton Jun 09 £119.3m Tesco Feb 09 £85.4m Rio Tinto Dec 09 £73.3m BP Dec 09 £65.8m Royal Bank of Scotland Dec 09 £63.9m HSBC Dec 09 £61.6m Barclays Dec 09 £54.9m Anglo American Plc Dec 09 £50.8m

anomalies... ,[object Object],[object Object],[object Object]

the future? static    / static  / static  / static 

generalised company profiles ,[object Object],[object Object],[object Object],[object Object]

generalised company profiles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Understand how companies make decisions

here’s a few... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

what does this mean for you? ,[object Object],[object Object],[object Object]

corporate toolkits ‘ be known for what you accomplish, not just for what you give’ London Benchmarking Group

corporate toolkits ,[object Object],[object Object],[object Object],London Benchmarking Group ,[object Object],[object Object],[object Object],[object Object],[object Object]

corporate toolkits ,[object Object],London Benchmarking Group ,[object Object],[object Object]

corporate toolkits KPMG’s Ready to Work Programme

issue ripeness grid Ref: McKinsey

don’t forget internal stakeholders

stakeholder map inform influence

Typical stakeholder map? Programme Staff Chief Exec Policy Brand Finance Trustees Procurement Legal Press Partner Orgs Governments

summary ,[object Object],[object Object],[object Object],[object Object],[object Object]

Ethical policies ,[object Object],[object Object],[object Object],[object Object]

Why don’t we talk about the ethics of refusing a donation? Rather than the ethics of accepting a donation

Let's make good companies our allies not our enemies!

A beneficiary-focused ethical policy ,[object Object],[object Object],[object Object],[object Object],[object Object]

No dialogue Dialogue Transaction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Profile ,[object Object],[object Object],[object Object],Partnership ,[object Object],[object Object],Alignment Shared brand values

brand YOU offer companies credibility THEY offer the voluntary sector exposure

rational and emotional ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Customer/brand relationship Find convergence of motivators that creates unique value

importance of brand ,[object Object],[object Object],[object Object],[object Object],[object Object]

Understand the pot you’re dipping your hand in

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Gifts in kind ,[object Object],‘ Doing good in good times takes vision. Sticking with it in the tough times takes vision and determination’ . David Grayson Professor of Corporate Responsibility Director of the Doughty Centre for Corporate Responsibility Cranfield School of Management

Gifts in kind ,[object Object],[object Object],[object Object],[object Object]

Gifts in kind ,[object Object],[object Object],[object Object],[object Object],[object Object]

Proactive ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reactive ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CORPORATE BOARDS ,[object Object],[object Object],Remember – business leaders move around...

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CORPORATE BOARDS

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

standard offering ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RSPCA Value of gift incl. €£¥$ from the company Levels of benefits 1. 2. 4. 3. 5.

S tand O ut F rom T he C rowd

Global Reporting Initiative ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

corporate toolkits The Partnering Initiative is a global programme of the International Business Leaders Forum (IBLF).

corporate toolkits ,[object Object],[object Object],[object Object],[object Object],publish a series of free toolbooks:

corporate toolkits Marketing agency that specialises in brand building for organisations that are focussed on using business for the greater good.

Corporate partnerships strategy IoF 2011

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Corporate partnerships strategy IoF 2011

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