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SAYING NO
  it’s part of our job




                         Simon Doggett
NINE AND A HALF VERY
      BAD THINGS
that will probably happen if you keep saying OK
ABOUT ME
   hello.
UX PEOPLE ARE NICE
     aren’t we just?
WE CAN FIND IT HARD
       to say no
1. PROJECT SCOPE
    or the lack of it
2. TAKING ON TOO MUCH
       front and back
3. DEFINITION
the future is... petrifying
4. OWNERSHIP
“who actually knows the strategy, then?”
5. USER RESEARCH
     who is it for?
6. METHODOLOGIES
with Capital Letters and Big Promises
7. UPSETTING PEOPLE
     social media murder
8. THE DEVIL IS IN THE DATES
          and deadlines.
9. MANAGEMENT
   you’re the expert
LOVE YOUR TESTERS
    or you’ll be doing it
RESPECT YOUR OWN BRAND
    because otherwise nobody else will
PLAN FOR THE WORST
     it just might happen
THANK YOU

@simondoggett

simondoggett@me.com

bloggett.com

                       my CV: http://icanhaz.com/uxjobpls

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