Introduction to Cloud Computing and Amazon Web Services. If you like it, please visit my speaker's page, and review it: http://bit.ly/i7DQFs Thanks!

1. AWS 101 Cloud Computing Seminar Making the case for Cloud version 2.0 – last update 2011-01-28 – Created by Simone Brunozzi – Copyright Amazon.com

2. What is Amazon.com?

3. Amazon’s Three Businesses Consumer (Retail)Business SellerBusiness IT Infrastructure Business Tens of millions of active customer accounts Eight countries: US, UK, Germany, Japan, France, Canada, China, Italy Sell on Amazon websites Use Amazon technology for your own retail website Leverage Amazon’s massive fulfillment center network Cloud computing infrastructure for hosting web-scale solutions Hundreds of thousands of registered customers

4. Agenda 1) Cloud Computing 2) Success stories 3) Amazon Web Services by example 4) Cloud Computing Myths 5) How to get started

5. Gartner's definition Cloud Computing: A style of computing in which elastic IT-enabled capabilities are delivered as a service to external customers using Internet technologies. Gartner, 2008

6. 1) Elastic Capacity

7. Predicting Infrastructure Needs Actual Usage CustomerDissatisfaction Predicted Usage Compute Power Waste Time

8. 2) Faster time to market

9. 3) No initial investment (No CapEx)

10. 4) Pay as you go, pay for what you use

11. 5) Focus on your business

12. The 70/30 switch 70% 30% YourBusiness Managing All of the “Undifferentiated Heavy Lifting” On-PremiseInfrastructure

13. AWS goal: flip this equation 70% 30% Managing All of the “Undifferentiated Heavy Lifting” YourBusiness On-PremiseInfrastructure More Time to Focus onYour Business Configuring Your Cloud Assets AWSCloud-BasedInfrastructure 30% 70%

14. Cloud Computing (summary) Elastic Capacity Faster time to market No initial investment (No Capex) Pay as you go, pay for what you use Focus on your business

15. Agenda 1) Cloud Computing 2) Success stories 3) Amazon Web Services by example 4) Cloud Computing Myths 5) How to get started

16. Guess the company An online company It uses more than 12,000 servers They have more than 230 million users What's the company name? What do they do?

18. Zynga.com Creators of the most popular Facebook games: Farmville, Mafia Wars, Treasure Isle, etc. More than 12,000 servers on AWS More than 230 million monthly users 100% on AWS

21. Migrating 100% on Amazon Web Services

22. So far: movie lists, website search, transcoding, recommendations, etc.

23. 10 M subscribers, 100k DVD titles"AWS let us focus on innovation"

24. Hungama.com Largest publisher of Bollywood movies Mobile / Digital / Promotional marketing "the old models caused delays in implementation, adversely affecting the time-to-market" Cloud computing introduced in 2008 Now 80% on Amazon Web Services

25. Animoto.com Simple application: Upload pictures Upload / choose from existing music A nice video is automatically created It runs 100% on AWS Scaled from 80 to 3,500 servers (EC2 instances) in 3 days

26. Animoto: Video App on Amazon EC2 Scaled to peak of 3,500 instances in 3 days Number of EC2 Instances Launch of Facebook modification Apr 12th Apr 14th Apr 15th Apr 16th Apr 18th Apr 19th Apr 20th Apr 17th Apr 13th

27. Customers in 190 Countries

28. Asia Pacific customers

29. Agenda 1) Cloud Computing 2) Success stories 3) Amazon Web Services by example 4) Cloud Computing Myths 5) How to get started

30. Example 1 A Risk Management company (example: Bankinter) Problem: They need to analyze data as soon as the stock exchange closes, to find mistakes and correct them in time. However, this is usually very expensive.

31. Traditional solution Buy a huge IT infrastructure Hire people to manage it Negotiate contracts, etc. Manage the IT infrastructure Every 2-3 years, major upgrade

32. Cloud solution Benefits from Cloud Computing: No need for investments Massive cost savings IT staff can focus on product/service Higher availability Faster time to market

33. Usage graph on Amazon EC2

34. Services used Servers on demand: Amazon EC2 (Elastic Compute Cloud) Storage: Amazon S3 (Simple Storage Service)

35. AWS Building blocks

36. Example 2 A web startup company (example: 99design) Problem: They want to launch a website/app, but they don't know how successful it will be. Need to serve customers worldwide. Usually very expensive.

37. Traditional solution Buy servers Buy storage Sign a CDN contract (Content Delivery Network) Launch website/application Manage scaling and provisioning

38. Cloud solution Benefits from Cloud Computing: No need to buy IT Infrastructure Deploy worldwide Scale up/down when needed Save time Focus on your business

39. Services used Servers: Amazon EC2 Storage: Amazon S3 Database: Amazon RDS Content Delivery: Amazon CloudFront Extra: Autoscaling, Elastic Load Balancing

40. AWS Building blocks

41. What is unique about Amazon Web Services?

42. Flexibility, Freedom of Choice

43. Security

44. Scale

45. Growing Partner Ecosystem Growing Partner Ecosystem

46. AWS Pace of Innovation (as of Q4 2010) » Amazon Simple Notification Service » RDS Multi-Availability Zone Support » S3 Reduced Redundancy Storage » New Locations and Features for CloudFront » S3 Bucket Policies » Cluster Instances for EC2 » EC2 Reserved Instances » New SimpleDB Features » IBM on EC2 » Windows Server 2008 on EC2 » Amazon RDS » Amazon Virtual Private Cloud » Amazon Elastic MapReduce » EBS Shared Snapshots » Monitoring, Auto Scaling & Elastic Load Balancing for EC2 » AWS Import/Export » Premium Support » Amazon CloudFront » EC2 Elastic IP addresses & Availability Zones » Windows Server, MySQL, Oracle, & JBoss on EC2 » Lower Data Transfer Costs » Amazon EC2 » Amazon S3 » Developer Portal & Forums » Amazon Linux AMI » Oracle on EC2 » New EC2 Features » SUSE Linux on EC2 2005 2010 2006 2007 2008 2009 » Micro Instances » Lower Pricing for EC2 High Mem Instances » Identity & Access Management » AWS Services in N. California » AWS Multi-Factor Authentication » AWS Management Console » AWS Economics Center » AWS in Education » AWS Security Center » SAS70 Type II Audit » More services in EU » Lower EC2 Pricing » Lower S3 Pricing » Lower pricing for Outbound Data Transfer » AWS Solution Provider Program » Amazon SimpleDB » Amazon Flexible Payments Service » S3 in Europe » EC2 new instance types » AWS Start-Up Challenge » AWS Services in Singapore » RDS Reserved Database Instances » RDS Read Replicas & Lower Pricing » Lower Outbound Transfer Pricing » Data Transfer Usage Tiers » Consolidated Billing for AWS » Amazon S3 Versioning Feature » EC2 High Memory Instances » Public Data Sets » Elastic Block Store » EC2 SLA » EC2 in EU » S3 Tiered Pricing » Amazon SQS » Amazon Mechanical Turk

47. Demo

48. Let me start with a tough question

49. Who is he?

50. GoMortlock.com Build a simple website to host pictures of Stirling Mortlock. And then, add more features.

52. AWS Demo Step 1: Launch a website Step 2: Distribute Content Worldwide Step 3: Scaling GoMortlock.com Step 4: Architectural improvements

54. A few steps... Download the website Unzip it Put it into the www folder

56. What we did in step 1 Launched a Linux server (EC2) Installed a web server Downloaded the website Opened the website Now, our traffic goes up...

57. To reach fans worldwide, we need a CDN.

58. AWS Demo Step 1: Launch a website Step 2: Distribute Content Worldwide Step 3: Scaling GoMortlock.com Step 4: Architectural improvements

61. Changes in HTML code images/stirling1.jpg Becomes d135c2250.cloudfront.net/stirling1.jpg

63. What we did in step 2 Uploaded files to Amazon S3 Enabled a Cloudfront Distribution Updated our picture location

64. This website is not "Just a hobby" anymore...

65. Our hobby website, GoMortlock.com 1.0

67. Our IT Architecture needs an update

68. AWS Demo Step 1: Launch a website Step 2: Distribute Content Worldwide Step 3: Scaling GoMortlock.com Step 4: Architectural improvements

72. What we did in step 3 We added Autoscaling, and watched it grow the number of servers We added Elastic Load Balancer

73. Automation: APIs for every AWS Service

74. AWS Demo Step 1: Launch a website Step 2: Distribute Content Worldwide Step 3: Scaling GoMortlock.com Step 4: Architectural improvements

76. What is difficult about Databases?

79. To use the DB Instance: Change the connection string from the previous Database to the new DB Instance

81. What we did in step 4 Launched a Database Instance Pointed the web servers to RDS Created a Read Replica Created a Snapshot

82. What about costs?

83. Step 1: simple website Visitors per month: 10,000 Monthly costs: Total: $18 Server: $15 (EC2) Bandwidth: $3 US Dollars (USD)

84. Step 2: Adding Cloudfront Visitors per month: 100,000 Monthly costs: Total: $50 Server: $15 (EC2) Bandwidth: $5 CDN: $30 (Cloudfront) US Dollars (USD)

85. Step 3: GoMortlock.com 2.0 Visitors per month: 1,000,000 Monthly costs: Total: $405 Server: $120 (EC2) Bandwidth: $55 CDN: $200 (Cloudfront) Storage: $10 (S3) Elastic Load Balancer: $20 US Dollars (USD)

86. Step 4: Adding Amazon RDS Visitors per month: 10,000,000 Monthly costs: Total: $1,820 Server: $240 (EC2) Bandwidth: $125 CDN: $1,200 (Cloudfront) Storage: $50 (S3) Elastic Load Balancer: $45 Database: $160 (RDS) US Dollars (USD)

87. AWS Demo Step 1: Launch a website Step 2: Distribute Content Worldwide Step 3: Scaling GoMortlock.com Step 4: Architectural improvements End of Demo

88. Agenda 1) Cloud Computing 2) Success stories 3) Amazon Web Services by example 4) Cloud Computing Myths 5) How to get started

90. Many companies achieve better performance in the cloud

91. SLAs: EC2 99.95%, S3 99.9%, etc

93. You can control where the data is stored

94. Amazon doesn't move your data

96. White paper on Security

97. Certifications (PCI-1, ISO 27001, ...)

98. Audits

99. The only Cloud Provider with PCI-1

101. Faster time to market

102. Being able to focus on your business

104. How to get started Create an AWS Account (you can use your Amazon account) 2) Learn the basics (EC2, S3) 3) Start a small project 4) Review results 5) Expand your AWS usage

105. Last but not least (1) Please complete your feedback form: All completed forms will receive a complimentary US$ 25 credit voucher 2) Get started today! Sign up for a free AWS account at aws.amazon.com

106. Last but not least (2) 3) Sign up for our Free AWS 101 Hands-on Technical Workshop on March 29th (indicate your interest in your feedback form) 4) We are hiring! Positions: Sales and Solution Architects CVs to: aws-recruiting-aus @ amazon.com

107. Final Questions & Answers

108. Simone Brunozzi AWS Technology Evangelist, APAC http://twitter.com/simon Vote for me on: http://bit.ly/i7DQFs http://aws.amazon.com