The document discusses trends in mobile devices and operating systems. It notes that Apple has sold over 54 million iPhones and 11 million iPads, while there are over 80 Android handset models and 30 Android tablet models. Microsoft has spent $1 billion marketing Windows Phone 7. The document reviews market share data and provides examples of various mobile devices like the Samsung Galaxy Tab and BlackBerry Playbook. It discusses developing for platforms like iOS, Android, BlackBerry and Windows Phone 7. The document outlines how mobility is changing enterprises and industries like healthcare, financial services and retail through mobile apps. It closes with a discussion of challenges in developing successful enterprise mobile solutions.

1. Webcast: The Future of Mobility Simon Guest Director, Mobility Solutions simon.guest@neudesic.com

3. Apple will have sold 54 iPhones and 11 iPads

4. Over 80 unique Android handsets and 30 Android tablets in market

5. Microsoft spending $1bn on marketing for Windows Phone 7

7. Current and Emerging Trends Mobile Solutions for the Enterprise Ideas for your Organization

9. http://www.gartner.com/it/page.jsp?id=1434613

10. http://www.gartner.com/it/page.jsp?id=1434613

11. Worldwide data doesn’t accurately represent what’s happening in the US

12. Anyone here use Symbian?

14. ComscoreMobiLens

15. http://www.comscore.com/Products_Services/Product_Index/MobiLens 60.7m Active Smartphones in US

16. www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)

17. www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)

18. www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)

19. www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)

20. www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)

21. www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)

22. www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)

23. www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)

24. www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)

25. www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)

26. www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)

27. www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar) WM6 loses 10% share in 12 months. What will WP7 bring? RIM remains strong, but steadily eroding share Android on fire. From 3% to 23.5% in 12 months iOS holding steady around 24% market share

28. What else do we learn from this data?

29. Take reports, statistics, and analyst forecasts with a grain of salt

30. US market share very different from WW market share

31. Device lifecycle is very short (EPA average is around 18 months)

34. 2011 forecasts vary – 100m from Wedge Partner Analyst

35. iOS 4.2 Release

36. AirPrint

37. Email improvements

38. Enhanced Enterprise Support

39. Data protection for mail

40. SSL VPN

41. MDMS APIs for management

43. XIB Builder (CocoaTouch)

44. Xcode IDE (MacOSX only)

45. What is coming in Xcode 4?

46. LLVM compiler (compared to GCC)

47. LLDB (Fast Debugging)

49. 7bn App Downloads

50. 87% iPhone, 7% iPad, 7% multi-tgt

51. $4.97 avg., iPad apps 23% higher

52. Apps in the Enterprise?

53. Enabled through iOS Enterprise Development Program

55. Around 80 different devices in market at end of 2010

56. http://blog.tweetdeck.com/android-ecosystem

57. "Twitter client, Twitter Deck [sic], recently launched their app for Android. They reported that they had to contend with more than 100 different versions of Android software on 244 different handsets. The multiple hardware and software iterations present developers with a daunting challenge.“ [Steve Jobs, Apple]

58. http://blog.tweetdeck.com/android-ecosystem

60. Grip sensor to light up the ticker

62. Activity/Resource based

63. Eclipse IDE (ADT Plug In)

64. Comparing to iOS Development

65. Multi-OS Support

66. Latest IDE issues (3.6/Helios)

67. Simulator targets multiple Android versions (1.5 through 2.2)

69. ~100k Apps available (Oct 2010)

70. Fewer restrictions/approval process

71. More user notifications

72. Apps in the Enterprise?

73. No requirement that apps have to be sourced from Market

74. APK File Format

76. http://news.cnet.com/8301-30684_3-20013546-265.html

77. http://flowingdata.com/2010/10/11/mobile-patent-lawsuits/

78. RIM were #1 in the stats… What are they doing?

82. 3.2” Capacitive Touch Screen, 480x360 resolution

83. Marvel CPU 624Mhz

84. BlackBerry 6 OS

85. WebKit based (finally!)

86. More polished than 5, but familiar

88. BlackBerry Java SDK

89. Eclipse and NetBeans IDE Support

90. Future of JME?

91. “Java Mobile.Next” at JavaOne 2010

92. JCP Status?

93. Updates to JME, three h/w footprints

94. Webkit and Javascript support

96. 10k Apps available

97. Similar mix of applications to other app stores.

98. Apps in the Enterprise?

99. BlackBerry Enterprise Server for Applications

100. Central administration

103. 1Ghz Snapdragon processor

104. 512Mb ROM, 1Gb RAM

106. Silverlight 3.0 on custom WinCE 6/7

107. Visual Studio and/or Expression Blend (Express versions available)

108. Device and software sweet spot?

109. iPhone – guaranteed deployment, but little customer choice

110. Android – amazing customer choice, but test permutations

112. App Hub (http://create.msdn.com)

113. Launched November 2010

114. Just passed 6,000 applications

115. Strong start, good mix of top titles

116. Apps in the Enterprise?

117. No enterprise deployment or side loading today

118. Possible through developer tools

121. Dominated today by one device…

123. iPad accounted for 4.19m of these

124. Analysts predictions range between 35m and 48m iPads will sell in 2011

125. iOS 4.2 update will apply to iPad

128. 7” resistive touch screen

129. 800x480 resolution

130. ARM9 VM8505 (400Mhz) processor

133. 7” resistive touch screen

134. 800x480 resolution

135. ARM9 VM8505 (400Mhz) processor

136. WiFi and MicroSD“May-not-last-long”?

138. 7” 1024x600 resolution screen with capacitive touch input

139. ARM Cortex A8 1Ghz processor

140. 32Gb storage

141. Dual Cameras

142. Available across all 4 major US carriers

143. $599 w/o contract

144. $399 w/ 2 year data plan

145. Samsung Forecast is to sell 10m units in first year of release

146. IDC forecast around 5.5m Android tablets in 2011http://www.engadget.com/2010/11/01/samsung-galaxy-tab-review/

147. And everywhere in between…

148. Apple iPad (9.7”) Samsung Galaxy Tab (7”) DELL Streak (5”)

149. Real battle likely between 7” and 10” http://www.inc.com/tech-blog/7-inch-vs-10-inch-tablets.html

151. Who else is thinking about tablets?

153. 7” 1024x600 WSVGA

154. Capacitive Touch Screen

155. 1Gb Dual Core processor

156. 1Gb RAM

157. Dual HD Cameras (3Mb facing, 5Mb rear) with 1080p HDR

158. Webkit, HTML5, Flash, AIR, OpenGL, Java

159. Due for release early 2011

160. Blend of media device/Blackberry++

162. From Windows XP Tablet Edition through to UMPC/Origami

164. HP Acquired Palm in April 2010

165. Released into business channel in Oct 2010 (Retail $799), but limited quantity

166. 7” Capacitive Touch

167. Atom Z540(1.68Ghz)

168. Windows 7 Professional 32bit

169. 2Gb DDR

170. 64Gb SSM

171. Dual Webcams

172. 2-cell 30WHr polymer battery

174. Capacitive multi-touch screen

175. $549 starting price point

176. 7” Capacitive Touch

177. Atom Dual Core N550

178. Windows 7 Home Premium 32bit

179. 2Gb DDR3

180. 320Gb SATA hard drive

181. 1.3 megapixel webcam

182. 4-cell 29WHr polymer battery

184. Balance between familiar, desktop environment vs. non-touch native applications

185. CES Announcement: Windows 8 will be optimized for slate/tablet devices, available on SoC devices (inc. ARM)

187. Mobile enterprise app sales accounted for $2.8bn in 2009. Projected $11bn by 2015. http://www.fiercemobilecontent.com/special-reports/top-mobile-applications-2010-ten-enterprise-apps-work-hard-so-you-dont-have#ixzz14ozEILJ4

188. Apple reported that iPad is being deployed or tested by 80% of Fortune 500

189. “Gartner to CEOs: Seize the iPadOpportunity Now!” http://www.gartner.com/it/page.jsp?id=1462813

190. Employee Productivity Business to Consumer Industry Vertical

192. Definition: Use of mobile devices to increase productivity of existing business applications and processes

193. “CxO goes to Apple Store one weekend, buys iPad, on Monday it’s a company standard”

194. Michael Hedges purchased 4,500 iPads for his organization http://www.slashgear.com/michael-hedges-purchases-4500-ipads-22109951/

195. General Productivity (Email, Office and SharePoint)

196. DataViz Documents To Go Apple iWork Suite http://itunes.apple.com/us/app/pages/id361309726?mt=8 http://www.dataviz.com/products/documentstogo/iphone/screenshots.html

197. QuickOffice Connect HD Office2 HD http://itunes.apple.com/us/app/id364361728?mt=8 http://itunes.apple.com/us/app/quickoffice-connect-mobile/id376212724?mt=8

198. http://itunes.apple.com/us/app/shareplus-office-mobile-client/id364895421?mt=8 SharePlus Office Mobile Client (Both iPhone and iPad)

199. VDI/VNC/RDP for other applications

200. http://itunes.apple.com/us/app/citrix-receiver-for-ipad/id363501921?mt=8# Citrix Receiver for iPad

201. Enterprise Collaboration

202. Neudesic Pulse http://www.whatispulse.com

203. Business Intelligence

204. http://www.apple.com/iphone/business/apps/in-house/ Axel Springer (Large Publication House in Germany)

205. http://www.predixionsoftware.com Mobile Predictive Analytics

206. Equipping the Sales Force

207. http://accessdynamicscrm.com/ TenDigitsMobileAccess Online (Dynamics CRM for BlackBerry and Windows Mobile 6)

208. Employee Internal Systems (Training, Expenses, HR, etc.)

210. Definition: Extending the public/consumer face of business using mobile devices

211. Mobile as-an-extension-of Web Presence

212. http://artoftheiphone.com/wp-content/uploads/2009/03/new-york-times-app-for-iphone-and-ipod-touch.jpg http://www.bbc.co.uk/blogs/bbcinternet/img/BBC_News_app_portrait_BBC_copyright.PNG

213. Within-the-experience mobile applications

214. Realtor.com (Move, Inc.) Enabling Move, Inc. to reach mobile users through the new Windows 7 Phone Platform

215. Kelley Blue Book’s kbb.com Giving consumers more power at the dealership through KBB mobile application

216. http://pyxismobile.com/Applications/ConferenceManagement.aspx Fusion Conference Management/Navigation Application

217. http://www.opinionmeter.com/index.php/products/touchpoint-mobile-screenshots/ Restaurant/Heathcare/Generic Survey Applications

219. Definition: Changing the way industries run by using mobile devices

220. Healthcare

221. Doctors wandering around hospital with tablets…

222. http://pwchealth.com/cgi-local/hregister.cgi?link=reg/healthcare-unwired.pdf

223. “3 in 10 Americans said that they would be willing to monitor health via a mobile device”

224. “40% would be willing to pay for a remote monitoring device that sends information to their doctor”

225. Financial Services

226. http://www.keynote.com/benchmark/images/mobile-banking2-large.jpg Bank of America – iPhone Online Banking

227. http://electronicshrug.net/wp-content/uploads/2010/08/quick-deposit-iphone-app-chase.jpg Chase Mobile Banking – Check Scanning

228. Retail

229. Mobile POS (Point of Sale)

231. Integrates with organization’s back end payment systems or third party merchant

232. Enables checkout of customers without line at back of store

233. Responsible in part for increasing traffic, sales, and profit margins at Disney’s new stores by 20%http://www.retailsolutionsonline.com/article.mvc/Mobility-Buzz-At-NRF-0001?user=2423468&source=nl:29706

234. http://www.itechnews.net/2008/12/23/nec-lavie-ll750-notebook/ FeliCa Contactless card scanner on NEC LaVie Laptop

235. ISO/IEC 14443

236. Near Field Communication (NFC) http://eetimes.eu/en/nfc-comes-to-the-pc.html?cmp_id=7&news_id=222902715

237. http://farm5.static.flickr.com/4037/4403177680_2afa943170.jpg

238. Card Emulation: Device behaves like an existing contactless card Reader: Device is active and reads a passive RFID tag P2P: Two devices communicate together/exchange

239. Nokia C7 and 6131 Samsung SGH-X700 LG 600V Motorola L7

240. http://www.cultofmac.com/iphone-5-will-enable-ambitious-remote-computing/66825

241. Transportation

242. Cars are becoming “mobiles on wheels”

243. http://msdn.microsoft.com/en-us/architecture/bb985495.aspx

244. Accidents, traffic flow, and road conditions Driver performance (acceleration, speed) Entertainment Fuel availability and pricing (EV) Weather Remote assistance/door unlock Vehicle diagnostics Vehicle location Vehicle history and usage

245. …even up in the air!

246. http://www.foreflight.com/ipad ForeFlight Mobile HD

247. Conclusion Dynamic Market 18 month lifecycle, highly competitive, balance between OS, software, hardware, and Telco Changing the Way Organizations do Business 2010 about device penetration, 2011 about enterprise applications First Mover Advantage What is your organization’s roadmap for mobile?

248. Why Neudesic? How hard can it be? It’s just a mobile app Under the water: Cloud Integration On Premise Integration SAP, Siebel, Dynamics Offline Access Sync Office Integration Data Security Authentication Deployment Updates Management Developer Lifecycle (TDD, UX Design)

249. Thank you, and please subscribe to future webcasts in the Neudesic Mobility series! Simon Guest Director, Mobility Solutions simon.guest@neudesic.com